IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v26y2024ispecial18p1160.html
   My bibliography  Save this article

Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism

Author

Listed:
  • Delia Popescu

    (Bucharest University of Economic Studies, Romania)

  • Ionut-Andrei Militaru

    (Bucharest University of Economic Studies, Romania)

  • Daniel Bulin

    (Institute for World Economy, Bucharest, Romania)

  • Valentin Nita

    (Alexandru Ioan Cuza University of Iasi, Romania)

  • Iuliana Pop

    (Bucharest University of Economic Studies, Romania)

  • Cristina Ioana Balint (Curutiu)

    (Babe?-Bolyai University, Cluj-Napoca, Romania)

Abstract

To better understand the factors influencing technological adoption and the benefits it offers for education, this study looks at the use of Virtual Reality (VR) in war tourism. To comprehend how social influence, effort expectations, performance expectancy, and facilitating conditions influence tourists' educational benefits and ` intentions to use VR, this study utilises the Unified Theory of Acceptance and Use of Technology (UTAUT). Using confirmatory factor analysis and structural equation modelling, we investigated 495 survey responses. The study shows that the UTAUT` factors have a strong influence on both behavioural intentions and the usefulness of educational services, especially those factors that emphasise social acceptance, ease of use, perceived value, and the need for infrastructure and support. It can be seen that the benefits significantly mediate UTAUT constructs and behavioural intentions to adopt VR. Therefore, travellers are more inclined to adopt and use virtual reality (VR) in war tourism if they perceive that it offers significant educational benefits. Implications for management include marketing promotion, user-friendly design, and the need to invest in quality VR educational content.

Suggested Citation

  • Delia Popescu & Ionut-Andrei Militaru & Daniel Bulin & Valentin Nita & Iuliana Pop & Cristina Ioana Balint (Curutiu), 2024. "Virtual Front and Educational Impact: Virtual Reality Effects in War Tourism," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1160-1160, November.
    • Handle: RePEc:aes:amfeco:v:26:y:2024:i:special18:p:1160
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_3364.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jaeki Song & Yong Jin Kim, 2006. "Social influence process in the acceptance of a virtual community service," Information Systems Frontiers, Springer, vol. 8(3), pages 241-252, July.
    2. Veasna, Sou & Wu, Wann-Yih & Huang, Chu-Hsin, 2013. "The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image," Tourism Management, Elsevier, vol. 36(C), pages 511-526.
    3. Marion Rauscher & Andreas Humpe & Lars Brehm, 2020. "Virtual Reality in Tourism: Is it ‘Real’ Enough?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(2), pages 127-138.
    4. Ionica Oncioiu & Iustin Priescu, 2022. "The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    5. Marion Rauscher & Andreas Humpe & Lars Brehm, 2020. "Virtual Reality in Tourism: Is it ‘Real’ Enough?," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(2), pages 127-138.
    6. Guttentag, Daniel A., 2010. "Virtual reality: Applications and implications for tourism," Tourism Management, Elsevier, vol. 31(5), pages 637-651.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ionica Oncioiu & Iustin Priescu, 2022. "The Use of Virtual Reality in Tourism Destinations as a Tool to Develop Tourist Behavior Perspective," Sustainability, MDPI, vol. 14(7), pages 1-15, April.
    2. Yuen, Kum Fai & Koh, Le Yi & Tan, Luan Yi Hazel & Wang, Xueqin, 2023. "The determinants of virtual reality adoption for marine conservation," Technology in Society, Elsevier, vol. 72(C).
    3. Cowan, Kirsten & Spielmann, Nathalie & Horn, Esther & Griffart, Clovis, 2021. "Perception is reality… How digital retail environments influence brand perceptions through presence," Journal of Business Research, Elsevier, vol. 123(C), pages 86-96.
    4. Vidon, Elizabeth S. & Rickly, Jillian M. & Knudsen, Daniel C., 2018. "Wilderness state of mind: Expanding authenticity," Annals of Tourism Research, Elsevier, vol. 73(C), pages 62-70.
    5. Shalini Talwar & Puneet Kaur & Octavio Escobar & Sai Lan, 2022. "Virtual reality tourism to satisfy wanderlust without wandering," Post-Print hal-04325590, HAL.
    6. Silva, Carla & Kastenholz, Elisabeth & Abrantes, José, 2018. "Linking Mountain Image With Place-Attachment," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 6(2), pages 140-152.
    7. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    8. Nurul Hidayah Azhar & Siti Nurrubiatul Qistina Fadil & Nordini Rosmi & Noordiana Sukur, 2024. "The Effects of Virtual Reality Technology on Visitor Satisfaction in the Theme Park," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 3771-3783, September.
    9. Mingge Tian & Gemma Cànoves & Yujing Chu & Jaume Font-Garolera & José María Prat Forga, 2021. "Influence of Cultural Background on Visitor Segments’ Tourist Destination Image: A Case Study of Barcelona and Chinese Tourists," Land, MDPI, vol. 10(6), pages 1-20, June.
    10. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    11. Hafizah Rosli & Norfadilah Kamaruddin, 2020. "Visitor Experience’s on Digital Media Technology for the Museum Exhibition in Malaysia: A Preliminary Findings," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 7(2), pages 245-248, February.
    12. Qu, Ying & Dong, Yinyin & Xiang, Guopeng, 2021. "Attachment-triggered attributes and destination revisit," Annals of Tourism Research, Elsevier, vol. 89(C).
    13. Mano, Rita, 2021. "The institutionalization of ICT and civic participation: Evidence from eight European nations," Technology in Society, Elsevier, vol. 64(C).
    14. Bo Wendy Gao & Chris Zhu & Hongmei Song & Ianthe M. Belisle Dempsey, 2022. "Interpreting the perceptions of authenticity in virtual reality tourism through postmodernist approach," Information Technology & Tourism, Springer, vol. 24(1), pages 31-55, March.
    15. Işkın Merve & Prentice Catherine & Eker Nuray & Şengel Ümit, 2024. "Understanding the Effects of Reservation Systems and Online Transaction Capacity on the Competitiveness of Travel Agencies," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 14(1), pages 55-70.
    16. Paolo Mura & Rokhshad Tavakoli & Saeed Pahlevan Sharif, 2017. "‘Authentic but not too much’: exploring perceptions of authenticity of virtual tourism," Information Technology & Tourism, Springer, vol. 17(2), pages 145-159, June.
    17. Can, Ali Selcuk & Ekinci, Yuksel & Pino, Giovanni, 2021. "Joint brand advertising for emerging heritage sites," Annals of Tourism Research, Elsevier, vol. 91(C).
    18. Akamavi, Raphaël K. & Mohamed, Elsayed & Pellmann, Katharina & Xu, Yue, 2015. "Key determinants of passenger loyalty in the low-cost airline business," Tourism Management, Elsevier, vol. 46(C), pages 528-545.
    19. Lóránt Dénes Dávid & János Csapó & Ákos Nagy & Mária Törőcsik, 2020. "Can We Understand Non-Tourism as a Form of Sustainable Tourism? The Role of Lifestyle and Motivations behind Non-Traveling Based on the Hungarian Example," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    20. Iglesias-Pradas, Santiago & Hernández-García, Ángel & Fernández-Cardador, Pedro, 2015. "Social factors' influences on corporate wiki acceptance and use," Journal of Business Research, Elsevier, vol. 68(7), pages 1481-1487.

    More about this item

    Keywords

    Virtual Reality; war tourism; educational benefits; technology acceptance; Unified Theory of acceptance and use of technology; structural equation modelling;
    All these keywords.

    JEL classification:

    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:26:y:2024:i:special18:p:1160. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.