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Social Corporate Responsibility regarding Household Consumer Satisfaction with the Electric Power Supply Services

Author

Listed:
  • Maria-Ana Georgescu

    (Universitatea „Petru Maior” din Tîrgu-Mures,)

  • Emilia Herman

    (Universitatea „Petru Maior” din Tîrgu-Mures,)

Abstract

The issue of the practical manifestation of corporate social responsibility towards consumers is highly important to the socio-economic reality in Romania. The present paper is the result of an investigation carried out in this field and it is distinguished by two aspects. The first aspect is its target audience used for research - household consumers of electricity, who can be called vulnerable, captive consumers. The second aspect is the specificity of the electricity market.

Suggested Citation

  • Maria-Ana Georgescu & Emilia Herman, 2014. "Social Corporate Responsibility regarding Household Consumer Satisfaction with the Electric Power Supply Services," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(35), pages 123-123, February.
    • Handle: RePEc:aes:amfeco:v:1:y:2014:i:35:p:123
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    References listed on IDEAS

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    1. Ramona Pîrvu & Roxana Bădîrcea, 2013. "Historical study regarding the protection of consumers within the electric energy and natural gas markets," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 385-400, June.
    2. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
    3. Codruţa Mare & Simona Laura Dragoş & Dan Tudor Lazăr & Cristian Mihai Dragoş, 2013. "Consumer protection through prices: an analysis of the energetic sector in European Union countries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 327-341, June.
    4. Vasile Dinu, 2013. "Protection of consumer rights in the field of economic services of general economic interest," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 309-310, June.
    5. Dumitru Miron & Monica Petcu & Iulia Maria Sobolevschi, 2011. "Corporate Social Responsibility and the Sustainable Competitive Advantage," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(29), pages 162-179, February.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Dalia Streimikiene & Asta Mikalauskiene, 2014. "Lithuanian Consumer`s Willingness to Pay and Feed-in Prices for Renewable Electricity," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 594-594, May.
    2. Slobodan Cerovic & Nemanja Stanišic & Tijana Radojevic & Nikica Radovic, 2015. "The Impact of Ownership Structure on Corporate Performance in Transitional Economies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(38), pages 441-441, February.
    3. Huh, Sung-Yoon & Woo, JongRoul & Lim, Sesil & Lee, Yong-Gil & Kim, Chang Seob, 2015. "What do customers want from improved residential electricity services? Evidence from a choice experiment," Energy Policy, Elsevier, vol. 85(C), pages 410-420.

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    More about this item

    Keywords

    Corporate social responsibility; the quality of electric power supply services; consumer satisfaction; consumer trust; loyalty;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L94 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Electric Utilities
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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