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The effect of corporate social responsibility on organizational commitment of employees of rural and community banks in Ghana

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  • Henry Kofi Mensah
  • Ahmed Agyapong
  • Dorcas Nuertey

Abstract

Researchers have mostly focused on the effect of corporate social responsibility engagement on customer behaviour. In this paper, an attempt is made at assessing the effect of corporate social responsibility engagement on employee commitment to their organizations. A self-reported questionnaire was used to collect the data from 145 employees of 50 Rural and Community Banks (RCBs) across Ghana. The study found a strong positive relationship between engagement in corporate social responsibility and employee commitment. Engagement in corporate social responsibility explained 54.1% of the total variation on employee commitment. However, this relationship is insignificant when educational level and years of working with the bank is controlled for. Gender however does not confound this relationship. This must inform decision-making regarding the planning and implementation of CSR strategies in organizations. It is acknowledged that having particular concern for the welfare of employees will boost the employee’s commitment and by extension, their performance and ultimately the growth of the Organization.

Suggested Citation

  • Henry Kofi Mensah & Ahmed Agyapong & Dorcas Nuertey, 2017. "The effect of corporate social responsibility on organizational commitment of employees of rural and community banks in Ghana," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1280895-128, January.
    • Handle: RePEc:taf:oabmxx:v:4:y:2017:i:1:p:1280895
    DOI: 10.1080/23311975.2017.1280895
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    References listed on IDEAS

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    1. Julie Pirsch & Shruti Gupta & Stacy Grau, 2007. "A Framework for Understanding Corporate Social Responsibility Programs as a Continuum: An Exploratory Study," Journal of Business Ethics, Springer, vol. 70(2), pages 125-140, January.
    2. James B. Abugre & Richard B. Nyuur, 2015. "Organizations’ commitment to and communication of CSR activities: insights from Ghana," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 11(1), pages 161-178, March.
    3. Henri Servaes & Ane Tamayo, 2013. "The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness," Management Science, INFORMS, vol. 59(5), pages 1045-1061, May.
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    Cited by:

    1. Liliana Nicoleta Simionescu & Dalina Dumitrescu, 2018. "Empirical Study towards Corporate Social Responsibility Practices and Company Financial Performance. Evidence for Companies Listed on the Bucharest Stock Exchange," Sustainability, MDPI, vol. 10(9), pages 1-23, September.
    2. Joseph Elmer G. Noval, 2023. "Green Marketing Practices and Corporate Social Responsibility as Predictors of Organizatonal Commitment among the Selected Food Manufacturing Companies in Davao City," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(9), pages 914-929, September.
    3. Mohamed Karim Sorour & Mark Boadu & Teerooven Soobaroyen, 2021. "The role of Corporate Social Responsibility in Organisational Identity Communication, Co-Creation and Orientation," Journal of Business Ethics, Springer, vol. 173(1), pages 89-108, September.
    4. Hasan Boudlaie & Behrouz Keshavarz Nik & Mohammadhosein Kenarroodi, 2020. "The Impact of Corporate Social Responsibility and Internal Marketing on Employee Turnover Intentions with the Mediating Role of Organizational Commitment," Technium Social Sciences Journal, Technium Science, vol. 4(1), pages 121-134, March.
    5. Khawaja Fawad Latif & Aymen Sajjad & Rabia Bashir & Muhammad Bilal Shaukat & Muhammad Bilal Khan & Umar Farooq Sahibzada, 2020. "Revisiting the relationship between corporate social responsibility and organizational performance: The mediating role of team outcomes," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1630-1641, July.
    6. Anna Dunay & Abebe Ayalew & Gemechu Abdissa, 2021. "Why Socially Responsible? Determinant Factors of Organizational Performance: Case of Dangote Cement Factory in Ethiopia," Sustainability, MDPI, vol. 13(9), pages 1-23, April.
    7. Lu, Jintao & Guo, Shuaishuai & Qu, Jiaojiao & Lin, Wenfang & Lev, Benjamin, 2023. "“Stay” or “Leave”: Influence of employee-oriented social responsibility on the turnover intention of new-generation employees," Journal of Business Research, Elsevier, vol. 161(C).

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