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The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design

Author

Listed:
  • Doru Plesea

    (Academy of Economic Studies, Bucharest, Romania)

  • Rodica Pamfilie

    (Academy of Economic Studies, Bucharest, Romania)

  • Irina Maiorescu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

As today’s society heads towards digitalization, the virtual environment gains a growing importance. Shaping the e-environment in accordance to the real environment in order to favour the activities and processes going to take place there requires a thorough design. However, cultural attributes of reflected inherently by design play a core part in how the information displayed on websites is perceived. The present paper aims to bring a perspective about transposing the proper communication structure into the website design, from the cultural point of view and from genders point of view, as it resulted from a research of Romanian students from Bucharest Academy of Economic Studies.

Suggested Citation

  • Doru Plesea & Rodica Pamfilie & Irina Maiorescu, 2011. "The Relationship Communication Structure - Uncertainty Avoidance Reflected in Romanian Websites Design," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 746-753, November.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:746-753
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    References listed on IDEAS

    as
    1. Bogdan Onete & Mihaela Constantinescu & Alina Filip, 2007. "Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 9(22), pages 115-120, June.
    2. Bogdan Onete, 2008. "Ethical Practices In Commercial Website Design," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 10(23), pages 46-49, February.
    3. Alina Filip & Laurentiu-Dan Anghel, 2009. "Customer Loyalty and its Determinants in a Banking Services Environment," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 288-297, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Tran, Chi Phuong & Pernia, Ronald A. & Nguyen-Thanh, Nhan, 2023. "Mess or match? How do academic perspectives meet the practitioner perspectives in terms of digital transformation?," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    2. Razvan DINA, 2015. "How influence the MOOCs platforms the quality of knowledge," Oeconomics of Knowledge, Saphira Publishing House, vol. 7(2), pages 2-13, April.
    3. Matevž Rasković & Barbara Mörec, 2012. "Organizational Change and Corporate Sustainability in an Economic Crisis: Evidence from Slovenia," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 522-536, June.

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    More about this item

    Keywords

    cultural differences; website design; communication structure; gender cognitive differences; consumer;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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