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The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain

Author

Listed:
  • Dan Popescu

    (Academy of Economic Studies, Bucharest, Romania)

  • Iulia Chivu

    (Academy of Economic Studies, Bucharest, Romania)

  • Alina Ciocarlan-Chitucea

    (Academy of Economic Studies, Bucharest, Romania)

  • Daniela-Oana Popescu

    (Academy of Economic Studies, Bucharest, Romania)

Abstract

The present research aims to establish and to design the development strategies for services in small and medium-sized enterprises (SMEs) that activate in the tourism field of activity (hotels and other accommodation establishments, restaurants, passenger transport, travel agencies, cultural tourism agencies). Organizational learning is focused on the learning process in the organization which has direct influence on the goods and services produced. Learning activities, carried out individually, are not easily transferred at the organizational level. Moreover, in order to better highlight the weaknesses and the strengths of touristic services management approaches and to define recommendations, our research theme is developed as comparative study: similarities and differences within SMEs touristic services and learning organization practices in Romania and other European Union’s country members (the example of Spain was considered).

Suggested Citation

  • Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu, 2011. "The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(Special N), pages 725-735, November.
    • Handle: RePEc:aes:amfeco:v:13:y:2011:i:specialno5:p:725-735
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    References listed on IDEAS

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    More about this item

    Keywords

    services; tourism; small and medium-sized enterprises (SMEs); organizational learning; human resources;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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