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Entertainment, Education, and Attitudes Toward Domestic Violence

Author

Listed:
  • Abhijit Banerjee
  • Eliana La Ferrara
  • Victor Orozco

Abstract

We study attitudes towards domestic violence in a sample of young women and men exposed to the edutainment TV series MTV Shuga 3, which features a sub-plot on this theme, and in a sample that was not. We measure viewers' memory of the characters and identification with them. Eight months after the show, male viewers of Shuga report improved attitudes and are 21 percent less likely to justify violence than men in the control group. Attitudes improve among women and men who remember the characters associated with the violence plot, though not among those who identify with the characters.

Suggested Citation

  • Abhijit Banerjee & Eliana La Ferrara & Victor Orozco, 2019. "Entertainment, Education, and Attitudes Toward Domestic Violence," AEA Papers and Proceedings, American Economic Association, vol. 109, pages 133-137, May.
    • Handle: RePEc:aea:apandp:v:109:y:2019:p:133-37
    Note: DOI: 10.1257/pandp.20191073
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    Cited by:

    1. Rachel Cassidy & Anaya Dam & Wendy Janssens & Umair Kiani & Karlijn Morsink, 2022. "Father of the bride, or steel magnolias? Targeting men, women or both to reduce child marriage," IFS Working Papers W22/50, Institute for Fiscal Studies.
    2. Asli Demirgüç-Kunt & Michael Lokshin & Iván Torre, 2021. "Opening-Up Trajectories and Economic Recovery: Lessons after the First Wave of the COVID-19 Pandemic," CESifo Economic Studies, CESifo Group, vol. 67(3), pages 332-369.
    3. Mehmood, Sultan & Naseer, Shaheen & Chen, Daniel L., 2024. "Altruism in governance: Insights from randomized training for Pakistan's junior ministers," Journal of Development Economics, Elsevier, vol. 170(C).
    4. Gaia Narciso & Carol Newman & Finn Tarp, 2024. "Using role models to inspire marginalized groups: A cautionary tale," Trinity Economics Papers tep0424, Trinity College Dublin, Department of Economics.
    5. Bursztyn, Leonardo & Rao, Akaash & Roth, Christopher & Yanagizawa-Drott, David, 2020. "Misinformation during a Pandemic," The Warwick Economics Research Paper Series (TWERPS) 1274, University of Warwick, Department of Economics.
    6. Gulesci, Selim & Lombardi, María & Ramos, Alejandra, 2024. "Telenovelas and attitudes toward the LGBTQ+ community in Latin America," Labour Economics, Elsevier, vol. 87(C).
    7. Rubiano Matulevich,Eliana Carolina, 2021. "Do Gender Norms Become Less Traditional with Displacement ? The Case of Colombia," Policy Research Working Paper Series 9822, The World Bank.
    8. Laia Navarro-Sola, 2021. "Secondary Schools with Televised Lessons: The Labor Market Returns of the Mexican Telesecundaria," Working Papers 2021-053, Human Capital and Economic Opportunity Working Group.
    9. Cullen,Claire Alexis, 2020. "Method Matters : Underreporting of Intimate Partner Violence in Nigeria and Rwanda," Policy Research Working Paper Series 9274, The World Bank.
    10. Alam, Gazi Mahabubul & Forhad, Abdur Rahman & Ismail, Ismi Arif, 2020. "Can education as an ‘International Commodity’ be the backbone or cane of a nation in the era of fourth industrial revolution? - A Comparative study," Technological Forecasting and Social Change, Elsevier, vol. 159(C).
    11. Cullen, Claire & Joshi, Sarthak & Vecci, Joseph & Talbot-Jones, Julia, 2024. "Female Empowerment and Male Backlash: Experimental Evidence from India," IZA Discussion Papers 17450, Institute of Labor Economics (IZA).
    12. Chakrabarti, Averi & Handa, Sudhanshu & Angeles, Gustavo & Seidenfeld, David, 2020. "A cash plus program reduces youth exposure to physical violence in Zimbabwe," World Development, Elsevier, vol. 134(C).
    13. Stephanie L. Chan, 2021. "The Social Value of Public Information When Not Everyone is Privately Informed," Working Papers 2021-09-18, Wang Yanan Institute for Studies in Economics (WISE), Xiamen University.
    14. Rachel Cassidy & Anaya Dam & Wendy Janssens & Umair Kiani & Karlijn Morsink, 2024. "Targeting men, women or both to reduce child marriage," Tinbergen Institute Discussion Papers 22-087/V, Tinbergen Institute, revised 22 Oct 2024.
    15. Ahsan Jansson, Cecilia & Patil, Vikram & Vecci, Joe & Chellattan Veettil , Prakashan & Yashodha, Yashodha, 2023. "Locus of Control and Economic Decision-Making: A Field Experiment in Odisha, India," Working Papers in Economics 833, University of Gothenburg, Department of Economics.
    16. Sajid Hussain & Shafiq Jullandhry & Taimoor ul Hassan, 2022. "Is there any relationship between TV morning shows and urban women’s empowerment in Pakistan? A case study from Lahore," Quality & Quantity: International Journal of Methodology, Springer, vol. 56(2), pages 557-587, April.
    17. Somville, Vincent, 2019. "Having a Daughter Reduces Male Violence Against a Partner," Discussion Paper Series in Economics 24/2019, Norwegian School of Economics, Department of Economics.

    More about this item

    JEL classification:

    • I21 - Health, Education, and Welfare - - Education - - - Analysis of Education
    • J12 - Labor and Demographic Economics - - Demographic Economics - - - Marriage; Marital Dissolution; Family Structure
    • K42 - Law and Economics - - Legal Procedure, the Legal System, and Illegal Behavior - - - Illegal Behavior and the Enforcement of Law
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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