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Advertising and Economic Welfare

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  • Nichols, Len M

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  • Nichols, Len M, 1985. "Advertising and Economic Welfare," American Economic Review, American Economic Association, vol. 75(1), pages 213-218, March.
    • Handle: RePEc:aea:aecrev:v:75:y:1985:i:1:p:213-18
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    Cited by:

    1. McCarthy, Ian M., 2016. "Advertising intensity and welfare in an equilibrium search model," Economics Letters, Elsevier, vol. 141(C), pages 20-26.
    2. Eugene Jones & Ronald W. Ward, 1989. "Effectiveness of generic and brand advertising on fresh and processed potato products," Agribusiness, John Wiley & Sons, Ltd., vol. 5(5), pages 523-536.
    3. Cox, Thomas L., 1989. "A Demand Systems Approach to the Analysis of Commodity Promotion Programs: The Case of Canadian Fats and Oils," Staff Papers 200478, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    4. Azamat Valei, 2017. "Advertising Response to New Entry," CERGE-EI Working Papers wp588, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    5. Bester, Helmut & Petrakis, Emmanuel, 1995. "Price competition and advertising in oligopoly," European Economic Review, Elsevier, vol. 39(6), pages 1075-1088, June.
    6. James P. Gander, 2018. "Advertising Economics Under Uncertainty: An Alternative Approach," Working Paper Series, Department of Economics, University of Utah 2018_01, University of Utah, Department of Economics.
    7. Ward, Ronald W. & Chang, Julio, 1985. "Theoretical Issues Relating To Generic And Brand Advertising On Agricultural Commodities," Research on Effectiveness of Agricultural Commodity Promotion, April 9-10, 1985, Arlington, Virginia 279491, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    8. Serafin Grundl & You Suk Kim, 2019. "Consumer mistakes and advertising: The case of mortgage refinancing," Quantitative Marketing and Economics (QME), Springer, vol. 17(2), pages 161-213, June.
    9. Antal, Miklós, 2020. "A “parasite market”: A competitive market of energy price comparison websites reduces consumer welfare," Energy Policy, Elsevier, vol. 138(C).
    10. Just, Richard E. & Pope, Rulon D., 2012. "Second-best optimality of advertising when monopoly is sanctioned," Journal of Economics and Business, Elsevier, vol. 64(6), pages 393-398.
    11. ÖRS, Evren, 2006. "The Role of Advertising in Commercial Banking," CEPR Discussion Papers 5461, C.E.P.R. Discussion Papers.
    12. Cardon, James H. & Pope, Rulon D., 2003. "Agricultural Market Structure, Generic Advertising, and Welfare," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(2), pages 1-16, August.
    13. Siqueira, Kevin Jay, 1998. "Issues of collective action: common agency, partial cooperation, and clubs," ISU General Staff Papers 1998010108000013526, Iowa State University, Department of Economics.
    14. Jonq-Ying Lee & Mark G. Brown & Gary F. Fairchild, 1989. "Some observations on the impact of advertising on demand," Agribusiness, John Wiley & Sons, Ltd., vol. 5(6), pages 607-618.
    15. Goddard, Ellen W. & Shank, Benjamin & Panter, Chris & Nilsson, Tomas K.H. & Cash, Sean B., 2007. "Canadian Chicken Industry: Consumer Preferences, Industry Structure and Producer Benefits from Investment in Research and Advertising," Project Report Series 52088, University of Alberta, Department of Resource Economics and Environmental Sociology.
    16. José Manuel Ordoñez de Haro, 1993. "Efectos de la publicidad estratégica en una industria con productos diferenciados," Investigaciones Economicas, Fundación SEPI, vol. 17(3), pages 527-549, September.
    17. Nils‐Henrik M. von der Fehr & Kristin Stevik, 1998. "Persuasive Advertising and Product Differentiation," Southern Economic Journal, John Wiley & Sons, vol. 65(1), pages 113-126, July.
    18. McCarthy, Ian M., 2016. "Advertising intensity and welfare in an equilibrium search model," Economics Letters, Elsevier, vol. 141(C), pages 20-26.
    19. Yifan Dai & Andrew Koh, 2024. "Flexible Demand Manipulation," Papers 2410.24191, arXiv.org.
    20. Serafin J. Grundl & You Suk Kim, 2017. "Consumer Mistakes and Advertising : The Case of Mortgage Refinancing," Finance and Economics Discussion Series 2017-067, Board of Governors of the Federal Reserve System (U.S.).
    21. Cong, Lin William & Li, Siguang, 2024. "Influencer marketing and product competition," Journal of Economic Theory, Elsevier, vol. 220(C).
    22. Richard E. Just & Rulon D. Pope, 2017. "The many conditions under which monopolistic advertising can differ from the social optimum," Journal of Economics and Finance, Springer;Academy of Economics and Finance, vol. 41(3), pages 421-440, July.
    23. Agnese Carella & Valentina Michelangeli, 2021. "Information or persuasion in the mortgage market: the role of brand names," Temi di discussione (Economic working papers) 1340, Bank of Italy, Economic Research and International Relations Area.
    24. Christian Jansen, 2003. "Convergence and the Potential Ban on Interactive Product Placement in Germany," Law and Economics 0302002, University Library of Munich, Germany.

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