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Digital Innovation in Luxury Heritage Firms

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  • Alessandra Vecchi

    (Department of Management, University of Bologna, Italy, Fashion Business School, London College of Fashion, University of London Arts, UK)

Abstract

This paper explores the implementation of digital innovation strategy by luxury heritage firms through the analysis of dynamic capabilities and organisational ambidexterity. It specifically demonstrates how Swiss luxury heritage watch maker Jaeger-LeCoultre (JLC) has been successful in gradually transforming its traditional business model by successfully implementing a digital innovation strategy based on mass customization.

Suggested Citation

  • Alessandra Vecchi, 2019. "Digital Innovation in Luxury Heritage Firms," Current Trends in Fashion Technology & Textile Engineering, Juniper Publishers Inc., vol. 5(3), pages 86-89, October.
    • Handle: RePEc:adp:ctftte:v:5:y:2019:i:3:p:86-89
    DOI: 10.19080/CTFTTE.2019.05.555664
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    References listed on IDEAS

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