Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa
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Abstract
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DOI: 10.26784/sbir.v5i2.392
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References listed on IDEAS
- Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
- Mingyue Fan & Sikandar Ali Qalati & Muhammad Aamir Shafique Khan & Syed Mir Muhammad Shah & Muhammad Ramzan & Raza Saleem Khan, 2021. "Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-24, April.
- Andre Ligthelm, 2008. "A targeted approach to informal business development: the entrepreneurial route," Development Southern Africa, Taylor & Francis Journals, vol. 25(4), pages 367-382.
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Cited by:
- Emmanuel Bruce & Zhao Shurong & Sulemana Bankuoru Egala & John Amoah & Du Ying & Huang Rui & Tai Lyu, 2022. "Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
- Petrus Venter & Rodney Duffett, 2022. "A Framework for a Generic Retail Charter: A Guide towards Sustainability and Stakeholder Support," Sustainability, MDPI, vol. 14(23), pages 1-29, November.
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More about this item
Keywords
independent food retailer; SMEs; small businesses; social media; communication strategy; South Africa; developing country;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
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