Printed from https://ideas.repec.org/s/zag/market2.html
Content
2012, Volume 24, Issue 1
- 139-143 Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga"
by Tanja Komarac - 145-148 Dobrinić, D. (ur.): "Marketing i baze podataka"
by Iva Gregurec
2011, Volume 23, Issue 2
- 141-141 Editorial preface
by Đurđana Ozretić Došen - 143-164 Role of corporate social responsibility (CSR) in business planning and practice of Croatian companies
by Nidžara Osmanagić Bedenik & Davor Labaš - 165-187 Trust and management-to-employee communication in Slovenian companies: Some evidence from the current economic crisis
by Matevž Rašković & Maja Makovec Brenčič & Barbara Moerec - 189-207 Research on organic food purchase in Croatia
by Vesna Brčić-Stipčević & Kristina Petljak - 209-226 Determinants and antecedents of sales organization effectiveness
by Andrea Razum - 227-246 Commercial real estate marketing - The importance of office location on corporate image
by Petra Škevin - 247-262 Analysis of the LOHAS consumer segment attitudes with regard to green brands
by Zoran Krupka & David Kelečić - 263-279 Do we need a new framework for managing Internet marketing activities?
by Vatroslav Škare - 281-286 Pradeep, A.K.: "The buying brain: secrets for selling to the subconscious mind"
by Neven Kružljak - 287-290 Kritički prikaz: Grbac, B.: "Izazovi međunarodnog tržišta"
by Ivana Tonković Pražić
2011, Volume 23, Issue 1
- 5-6 Editorial Preface
by Đurđana Ozretić Došen - 7-25 Tourism Destination Image Formation – The Case of Dubrovnik, Croatia
by Tanja Kesić & Ivana Pavlić - 27-44 Key Supplier Relationship Management: The Case of Croatian Medium-Sized and Large Manufacturing Companies
by Dario Miočević - 45-61 Formal and Informal Communication Channels in Creating Corporate Brand Image and Preference
by Ivana First & Marija Tomić - 63-72 Marketing Innovations in Croatia
by Ljiljana Božić - 89-104 Role of Relationship Marketing in Small and Medium-Sized Entreprises
by Ružica Butigan & Ivana Mahnić - 105-119 Implementation of Direct Marketing to the Family as the End Consumer
by Lana Kosić - 121-122 Previšić, J. (ur.): Leksikon marketinga
by Slaven Ravlić - 123-126 Thomas, D.: Deluxe: kako je luksuz izgubio sjaj
by Tanja Komarac
2010, Volume 22, Issue 2
- 149-150 Editorial preface
by Đurđana Ozretić Došen - 151-166 Influence of materialism on life satisfaction
by Eda Gurel Atay & Joseph Sirgy & Melika Husić & Muris Čičić - 167-188 Evolution of traditional university business school into market-oriented knowledge provider
by Milan Jurše - 189-204 Managers’ and companies’ knowledge orientation as business performance drivers
by Jolanta Mazur & Marianna Strzyżewska - 205-222 Consumers in Slovenia: values, personality types and consumerist attitudes
by Vesna Žabkar & Tomaž Kolar - 223-241 Internal and external market orientation as organizational resources - consequences for market and financial performance
by Boris Snoj & Borut Milfelner - 243-254 Effect of the business environment on market orientation and performance in an emerging country
by József Berács & Gábor Nagy - 255-268 How research on marketing in Central and Eastern Europe can advance international marketing theory
by Arnold Schuh - 269-272 Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima
by Tanja Komarac
2010, Volume 22, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-28 Influence of demographic and individual difference factors on impulse buying
by Mirela Mihić & Ivana Kursan - 29-42 Gender differences in Croatian consumer decision-making styles
by Ivan-Damir Anić & Sunčana Piri Rajh & Edo Rajh - 43-55 Effect of media relations on audiences: comparing how editorials and advertising influence behavior
by Ana Tkalac Verčič & Đurđica Vučković - 57-76 Internationalization of small and medium-sized enterprises
by Zoran Paunović & Darko Prebežac - 77-92 Impact of autochthonous music on the creation of tourist destination image
by Željko Blagus - 93-112 Organic food category research among leading food retailers in Croatia
by Kristina Petljak - 113-128 Differentiation of car rental services in the Croatian market
by Karolina Karlo Marijanović - 129-131 Tomašević Lišanin, M.: Profesionalna prodaja i pregovaranje
by Andrea Razum - 133-136 Tomašević Lišanin, M.: Poslovni slučajevi iz prodaje i pregovaranja
by Kristina Ozimec
2009, Volume 21, Issue 2
- 147-148 Editorial preface
by Đurđana Ozretić Došen - 149-166 Longitudinal study of food-related lifestyle of Croatian consumers
by Tanja Kesić & Sunčana Piri Rajh - 167-182 Perceived role of marketing activities in the context of transitional economy
by Sigitas Urbonavičius & Vytautas Dikčius - 183-202 Consumer segmentation based on the level of environmental responsibility
by Marija Ham - 203-218 Perceptions among Croatian surgeons of services marketing application to health care organizations
by Đurđana Ozretić Došen & Vide Bilić - 219-234 Fashion marketing in textile and clothing industry
by Alica Grilec Kaurić - 235-246 Long-term impact of sales promotion on brand image
by Danijela Mandić - 247-260 Privacy and security in e-commerce
by Milan Mandić - 261-264 Novak, I.: Sportski marketing i industrija sporta
by Manuela Sentđerđi - 265-268 Gladwell, M.: Izvan prosjeka - Priča o uspjehu
by Kristina Petljak - 269-271 Renko, N.: Strategije marketinga
by Ružica Butigan - 273-275 Ide(m)o u Istru
by Sanja Buterin & Tanja Komarac & Darija Kraševac
2009, Volume 21, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-23 Socially responsible marketing decisions - scale development
by Dina Lončarić - 25-41 Psychometric analysis of export market orientation measurement scale in Croatian SME exporters’ context
by Dario Miočević & Biljana Crnjak-Karanović - 43-54 Segments of marketers based on a perceived importance of marketing knowledge and skills
by Vesna Žabkar & Maja Hosta - 55-68 Croatian employee’s behavior and attitudes with respect to ethical norms for business practices
by Marina Dabić - 68-79 Effects of selected elements of cause-related marketing program on brand choice
by Dubravka Sinčić Ćorić & Nataša Kurnoga Živadinović - 81-94 Research of private label development in Croatia
by Sandra Horvat - 95-117 Small and medium-sized firms top management teams’ decision making in global acquisitions
by Timothy Kiessling & Michael Harvey & Miriam Moeller - 119-123 Senge, P., Scharmer, C.O., Jaworski, J., Flowers, B.S.: PRESENCE - Human Purpose and the Field of the Future
by Veronika V. Hitrec - 125-127 Larreche, J.C.: The momentum effect: how to ignite the exeptional growth
by Martina Dragojević Trcol - 129-133 Grbavac, B.: Načela marketinga
by Ivana Tonković
2008, Volume 20, Issue 2
- 131-132 Editorial preface
by Đurđana Ozretić Došen - 133-147 Impact of distribution intensity on perceived quality, brand awareness and brand loyality - structural model
by Ivan-Damir Anić & Edo Rajh - 149-162 Corporate communications impact on corporate image and corporate competitiveness
by Valentina Pirić - 163-178 Destination image and key drivers of perceived destination attractiveness
by Darko Prebežac & Josip Mikulić - 179-193 FBIH financial market segmentation on the basis of image factors
by Arnela Bevanda - 195-210 Determinants of customer satisfaction with service encounter
by Ariana Nefat & Nika Paus - 211-230 Organization of international sporting events as a country’s promotional economic image tool
by Božo Skoko & Igor Vukasović - 231-249 Measuring instruments of corporate reputation
by Damir Grgić - 251-252 Pavičić, J., Alfierević, N., Aleksić, Lj.: Marketing i menadžment u kulturi i umjetnosti
by Morana Fudurić - 253-255 Marušić, M.:Plan marketinga
by Željko Kukurin - 257-259 Cannes Lions 2008
by Natalia Anić & Emanuel Tutek
2008, Volume 20, Issue 1
- 5-6 Editorial preface
by Đurđana Ozretić Došen - 7-23 Brand management of Slovenian export companies
by Aleksandra Pisnik Korda & Boris Snoj - 25-36 Application of conjoint analysis in studying demand for mp3 players on the B-H market
by Emir Kurtović & Muris Čičić & Emir Agić - 37-47 The INC. 500 and social media: Marketing research
by Nora Ganim Barnes & Eric Mattson & Mira Marušić - 49-60 Marketing in contemporary world: situational vs. postmodern paradigm
by Tanja Kesić & Ivana Kursan - 61-77 Paths to continuous improvement of a CRM strategy
by Lluís G. Renart & Carles Cabré - 79-93 Importance of marketing management in the world pfarmaceutical industry
by Dragan Kesič & Andrej Bertoncelj - 95-108 Impact of promotion children’s savings
by Damir Ribić - 109-111 Vranešević, T.:Upravljanje markama
by Irena Pandža - 113-115 Fisk, P.:Marketinški genij
by Tatjana Škare
2007, Volume 19, Issue 2
- 159-171 Effects of top management involvement in integrated marketing communications
by Nina Hočevar & Vesna Žabkar & Damijan Mumel - 173-188 Country image determinants: Canada’s image in the Republic of Croatia
by Đurđana Ozretić Došen & Vatroslav Škare & Zoran Krupka - 189-199 Strategy of image management in retail shops
by Sandra Soče Kraljević - 201-211 Color in marketing communications: Disscusing the role of color as a mediating variable in the process of communication
by Ana Tkalac Verčič & Anita Kuharić Smrekar - 213-230 Card products market in the Republic of Croatia
by Ivana Šučur - 231-239 Research on user satisfaction with the quality of services in secondary education in Croatia
by Olivera Jurković Majić - 241-255 Marketing campaigns and politics – British experience
by Halida Sarajlić - 257-262 Vrijeme je za neke promjene u marketingu?
by Veronika Vugrinec Hitrec - 263-265 Tanja Kesić: "Ponašanje potrošača"
by Sunčana Piri Rajh - 267-269 Jozo Previšić i Đurđana Ozretić Došen (urednici): "Osnove marketinga"
by Sandra Horvat
2007, Volume 19, Issue 1
- 7-22 The influence of age perception on women consumer behavior
by Damijan Mumel & Bruno Završnik - 23-42 Quality management of airport services – An analysis of the multifactor structure of customer satisfaction
by Josip Mikulić - 43-58 Impact of CRM on the competitiveness level of ICT services in Croatian service providers
by Dražen Alerić - 59-72 Service marketing application analysis in the case of driving schools in the Republic of Croatia
by Silvije Jerčinović - 73-84 Interrelationship between a brand’s environmental embeddedness, brand awareness and company performance
by Ivana First - 85-98 Connection between customer relationship management and brand equity
by Miroslav Mandić - 99-114 Chain store management through private labels strategy
by Martina Sopta - 115-132 The role of customers in higher education: Are students active stakeholders?
by Zoran Mihanović - 133-136 W. Chan Kim, Renne Mauborgne: "Strategija plavog oceana"
by Veronika Vugrinec Hitrec - 137-140 Philip Kotler: "Kotler o marketingu: kako stvoriti, osvojiti i gospodariti tržištima"
by Mario Pepur - 141-144 Francis Buttle: "Customer relationship management: concepts and tools"
by Dario Miočević