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Identifying the Persuasive Effects of Presidential Advertising

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Cited by:

  1. Jared Barton & Marco Castillo & Ragan Petrie, 2014. "What Persuades Voters? A Field Experiment on Political Campaigning," Economic Journal, Royal Economic Society, vol. 124(574), pages 293-326, February.
  2. Brett R. Gordon & Wesley R. Hartmann, 2016. "Advertising competition in presidential elections," Quantitative Marketing and Economics (QME), Springer, vol. 14(1), pages 1-40, March.
  3. Brett R. Gordon & Wesley R. Hartmann, 2013. "Advertising Effects in Presidential Elections," Marketing Science, INFORMS, vol. 32(1), pages 19-35, June.
  4. Michaela Maier & Silke Adam & Jürgen Maier, 2012. "The impact of identity and economic cues on citizens’ EU support: An experimental study on the effects of party communication in the run-up to the 2009 European Parliament elections," European Union Politics, , vol. 13(4), pages 580-603, December.
  5. Ruben Durante & Emilio Gutierrez, 2014. "Political Advertising and Voting Intention: Evidence from Exogenous Variation in Ads Viewership," Sciences Po publications info:hdl:2441/26lctatf2u8, Sciences Po.
  6. Michael Peress, 2013. "Candidate positioning and responsiveness to constituent opinion in the U.S. House of Representatives," Public Choice, Springer, vol. 156(1), pages 77-94, July.
  7. Liberini, Federica & Redoano, Michela & Russo, Antonio & Cuevas, Angel & Cuevas, Ruben, 2018. "Politics in the Facebook Era Evidence from the 2016 US Presidential Elections," CAGE Online Working Paper Series 389, Competitive Advantage in the Global Economy (CAGE).
  8. Balles, Patrick & Matter, Ulrich & Stutzer, Alois, 2023. "Television market size and political accountability in the U.S. House of Representatives," European Journal of Political Economy, Elsevier, vol. 80(C).
  9. repec:hal:spmain:info:hdl:2441/26lctatf2u813of8nkn7j2230h is not listed on IDEAS
  10. Niam Yaraghi & Darrell M West & Ram D Gopal & Ram Ramesh, 2020. "(How) did attack advertisements increase Affordable Care Act enrollments?," PLOS ONE, Public Library of Science, vol. 15(2), pages 1-20, February.
  11. Salazar, Lina & Maffioli, Alessandro & Aramburu, Julián & Agurto Adrianzen, Marcos, 2016. "Estimating the Impacts of a Fruit Fly Eradication Program in Peru: A Geographical Regression Discontinuity Approach," IDB Publications (Working Papers) 7505, Inter-American Development Bank.
  12. Little, Andrew T., 2022. "Bayesian Explanations for Persuasion," OSF Preprints ygw8e, Center for Open Science.
  13. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2024. "The Effect of Social Media on Elections: Evidence from The United States," Journal of the European Economic Association, European Economic Association, vol. 22(3), pages 1495-1539.
  14. Amitai Etzioni, 2014. "Crossing the Rubicon," Challenge, Taylor & Francis Journals, vol. 57(2), pages 65-79.
  15. Bernardo S. Da Silveira & João M. P. De Mello, 2011. "Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(2), pages 590-612.
  16. Di Tella, Rafael & Galiani, Sebastian & Schargrodsky, Ernesto, 2021. "Persuasive propaganda during the 2015 Argentine Ballotage," Journal of Comparative Economics, Elsevier, vol. 49(4), pages 885-900.
  17. Brett Gordon & Mitchell Lovett & Ron Shachar & Kevin Arceneaux & Sridhar Moorthy & Michael Peress & Akshay Rao & Subrata Sen & David Soberman & Oleg Urminsky, 2012. "Marketing and politics: Models, behavior, and policy implications," Marketing Letters, Springer, vol. 23(2), pages 391-403, June.
  18. Brett R. Gordon & Mitchell J. Lovett & Bowen Luo & James C. Reeder, 2023. "Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections," Management Science, INFORMS, vol. 69(1), pages 220-243, January.
  19. Laurent Bouton & Julia Cagé & Edgard Dewitte & Vincent Pons, 2021. "Small Campaign Donors," Working Papers hal-03878175, HAL.
  20. Baum, Charles L. & Owens, Mark F., 2023. "Does personal door-to-door campaigning influence voters? Evidence from a field experiment," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).
  21. Fernanda Leite Lopez Leon & Renata Rizzi, 2016. "Does forced voting result in political polarization?," Public Choice, Springer, vol. 166(1), pages 143-160, January.
  22. Mitchell J. Lovett, 2019. "Empirical Research on Political Marketing: a Selected Review," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 6(3), pages 49-56, December.
  23. Thomas Fujiwara & Karsten Müller & Carlo Schwarz, 2021. "The Effect of Social Media on Elections: Evidence from the United States," NBER Working Papers 28849, National Bureau of Economic Research, Inc.
  24. Lingling Zhang & Doug J. Chung, 2020. "The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections," Marketing Science, INFORMS, vol. 39(5), pages 872-892, September.
  25. Jonathan McDonald Ladd & Gabriel S. Lenz, 2009. "Exploiting a Rare Communication Shift to Document the Persuasive Power of the News Media," American Journal of Political Science, John Wiley & Sons, vol. 53(2), pages 394-410, April.
  26. Horacio A Larreguy & John Marshall & James M SnyderJr, 2018. "Leveling the playing field: How campaign advertising can help non-dominant parties," Journal of the European Economic Association, European Economic Association, vol. 16(6), pages 1812-1849.
  27. Gary W. Cox & Jon H. Fiva & Max-Emil M. King, 2023. "Bound by Borders: Voter Mobilization through Social Networks," CESifo Working Paper Series 10718, CESifo.
  28. Erika Franklin Fowler & Sarah E. Gollust, 2015. "The Content and Effect of Politicized Health Controversies," The ANNALS of the American Academy of Political and Social Science, , vol. 658(1), pages 155-171, March.
  29. Ruben Durante & Emilio Gutierrez, 2014. "Political Advertising and Voting Intention: Evidence from Exogenous Variation in Ads Viewership," Working Papers hal-03460274, HAL.
  30. Yanwen Wang & Michael Lewis & David A. Schweidel, 2018. "A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns," Marketing Science, INFORMS, vol. 37(3), pages 333-355, May.
  31. Hunt Allcott & Matthew Gentzkow, 2017. "Social Media and Fake News in the 2016 Election," Journal of Economic Perspectives, American Economic Association, vol. 31(2), pages 211-236, Spring.
  32. Gomberg, Andrei & Gutiérrez, Emilio & López, Paulina & Vázquez, Alejandra, 2019. "Coattails and the forces that drive them: Evidence from Mexico," European Journal of Political Economy, Elsevier, vol. 58(C), pages 64-81.
  33. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
  34. Enrique Hernández & Roberto Pannico, 2020. "The impact of EU institutional advertising on public support for European integration," European Union Politics, , vol. 21(4), pages 569-589, December.
  35. Xinming Du, 2023. "Symptom or Culprit? Social Media, Air Pollution, and Violence," CESifo Working Paper Series 10296, CESifo.
  36. Andrew T Little, 2023. "Bayesian explanations for persuasion," Journal of Theoretical Politics, , vol. 35(3), pages 147-181, July.
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