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Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

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Cited by:

  1. Wörfel, Philipp, 2021. "Unravelling the intellectual discourse of implicit consumer cognition: A bibliometric review," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  2. Swani, Kunal & Milne, George R. & Miller, Elizabeth G., 2021. "Social media services branding: The use of corporate brand names," Journal of Business Research, Elsevier, vol. 125(C), pages 785-797.
  3. Bitterl, Sally & Schreier, Martin, 2018. "When consumers become project backers: The psychological consequences of participation in crowdfunding," International Journal of Research in Marketing, Elsevier, vol. 35(4), pages 673-685.
  4. Ingrid Moons & Patrick De Pelsmacker, 2015. "Self-Brand Personality Differences and Attitudes towards Electric Cars," Sustainability, MDPI, vol. 7(9), pages 1-18, September.
  5. Sohyun Bae, 2021. "Holding an entity mind-set deters consumption of recycled content products: the role of perceived product quality," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(4), pages 553-571, December.
  6. Zhu, Xiajing & Teng, Lefa & Foti, Lianne & Yuan, Yige, 2019. "Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation," Journal of Business Research, Elsevier, vol. 103(C), pages 301-309.
  7. Abas Mirzaei & Cynthia M. Webster & Helen Siuki, 2021. "Exploring brand purpose dimensions for non-profit organizations," Journal of Brand Management, Palgrave Macmillan, vol. 28(2), pages 186-198, March.
  8. André Luiz Maranhão de Souza Leão & Thiago Ianatoni Camargo & Rodrigo César Tavares Cavalcanti, 2013. "Like a wave on the ocean: the fluid personality of the movimento brand," Brazilian Business Review, Fucape Business School, vol. 10(3), pages 34-52, July.
  9. Muhammad Aljukhadar & Sylvain Senecal, 2021. "The Effect of Consumer-Activated Mind-Set and Product Involvement on the Compliance With Recommender System Advice," SAGE Open, , vol. 11(3), pages 21582440211, July.
  10. Martin Reimann & Sandra Nuñez & Raquel Castaño, 2017. "Brand-Aid," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(3), pages 673-691.
  11. Asma Amjad & Fiza Amjad & Khalid Jamil & Sharjeel Yousaf, 2018. "Moderating role of self-congruence: Impact of brand personality on Brand attachment through the Mediating role of Trust," Information Management and Business Review, AMH International, vol. 10(1), pages 13-22.
  12. Danielle J Brick & Gràinne M Fitzsimons & Tanya L Chartrand & Gavan J Fitzsimons & Gita JoharEditor & Sharon ShavittAssociate Editor, 2018. "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(5), pages 991-1014.
  13. Arsena, Ashley & Silvera, David H. & Pandelaere, Mario, 2014. "Brand trait transference: When celebrity endorsers acquire brand personality traits," Journal of Business Research, Elsevier, vol. 67(7), pages 1537-1543.
  14. Krajina Anida & Husić-Mehmedović Melika & Koštrebić Kemal, 2021. "Can You See How it Smells? What Eye Tracking Can Tell us about the Shelf Management of Luxury Perfumes," South East European Journal of Economics and Business, Sciendo, vol. 16(1), pages 93-106, June.
  15. Roy, Rajat & Naidoo, Vik, 2021. "The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making," Journal of Business Research, Elsevier, vol. 122(C), pages 411-422.
  16. Montford, William J. & Leary, R. Bret & Nagel, Duane M., 2019. "The impact of implicit self-theories and loss salience on financial risk," Journal of Business Research, Elsevier, vol. 99(C), pages 1-11.
  17. Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
  18. Viktoria Maria Radler, 2018. "20 Years of brand personality: a bibliometric review and research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 370-383, July.
  19. Lestari, Diyan, 2019. "Measuring e-commerce adoption behaviour among gen-Z in Jakarta, Indonesia," Economic Analysis and Policy, Elsevier, vol. 64(C), pages 103-115.
  20. Gaustad, Tarje & Samuelsen, Bendik M. & Warlop, Luk & Fitzsimons, Gavan J., 2019. "Too much of a good thing? Consumer response to strategic changes in brand image," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 264-280.
  21. Kim, Pielah & Vaidyanathan, Rajiv & Chang, Hua & Stoel, Leslie, 2018. "Using brand alliances with artists to expand retail brand personality," Journal of Business Research, Elsevier, vol. 85(C), pages 424-433.
  22. ASHLEY R. ARSENA & David H. Silvera & MARIO PANDELAERE, 2013. "Brand trait transference: When endorsers and salespeople acquire brand personality traits," Working Papers 0201mkt, College of Business, University of Texas at San Antonio.
  23. Hollenbeck, Candice R. & Kaikati, Andrew M., 2012. "Consumers' use of brands to reflect their actual and ideal selves on Facebook," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 395-405.
  24. Fethi Klabi, 2020. "To what extent do conspicuous consumption and status consumption reinforce the effect of self-image congruence on emotional brand attachment? Evidence from the Kingdom of Saudi Arabia," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 99-117, June.
  25. Hogreve, Jens & Matta, Shashi & Hettich, Alexander S. & Reczek, Rebecca Walker, 2021. "How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories," Journal of Retailing, Elsevier, vol. 97(2), pages 173-190.
  26. Mazodier, Marc & Merunka, Dwight, 2014. "Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products," Journal of Business Research, Elsevier, vol. 67(7), pages 1552-1558.
  27. Riadh Ladhari & Soumaya Cheikhrouhou & Miguel Morales & Emna Zaaboub, 2022. "Antecedents and consequences of emotional attachment to sport teams brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(5), pages 454-469, September.
  28. Rai, Dipankar & Lin, Chien-Wei (Wilson), 2019. "The influence of implicit self-theories on consumer financial decision making," Journal of Business Research, Elsevier, vol. 95(C), pages 316-325.
  29. Ioannis Rizomyliotis & Athanasios Poulis & Kleopatra Konstantoulaki & Apostolos Giovanis, 2021. "Sustaining brand loyalty: The moderating role of green consumption values," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3025-3039, November.
  30. Liu, Jingshi (Joyce) & Dalton, Amy Nicole, 2024. "The inauthentic consumer: Consequences of self-inauthenticity for possession disposal," Journal of Business Research, Elsevier, vol. 181(C).
  31. Ranfagni, Silvia & Crawford Camiciottoli, Belinda & Faraoni, Monica, 2016. "How to Measure Alignment in Perceptions of Brand Personality Within Online Communities: Interdisciplinary Insights," Journal of Interactive Marketing, Elsevier, vol. 35(C), pages 70-85.
  32. Lee, Saerom & Bolton, Lisa E., 2020. "Mixed signals? Decoding luxury consumption in the workplace," Journal of Business Research, Elsevier, vol. 117(C), pages 331-345.
  33. Haibing Gao & Subodha Kumar & Yinliang (Ricky) Tan & Huazhong Zhao, 2022. "Socialize More, Pay Less: Randomized Field Experiments on Social Pricing," Information Systems Research, INFORMS, vol. 33(3), pages 935-953, September.
  34. Elaine Wallace & Isabel Buil & Leslie Chernatony, 2020. "‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?," Journal of Business Ethics, Springer, vol. 162(3), pages 577-592, March.
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