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Effects of Self-Referencing on Persuasion

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Cited by:

  1. Hongmin Ahn, 2022. "Emotional Intelligence as a Personality Trait That Predicts Consumption Behavior: The Role of Consumer Emotional Intelligence in Persuasive Communication," Sustainability, MDPI, vol. 14(22), pages 1-11, November.
  2. Ruby Saine & Alexander J. Kull & Ali Besharat & Sajeev Varki, 2021. "I See Me: The Role of Observer Imagery in Reducing Consumer Transgressions," Journal of Business Ethics, Springer, vol. 168(4), pages 721-732, February.
  3. Fong, Cher-Min & Lee, Chun-Ling & Du, Yunzhou, 2013. "Target reputation transferability, consumer animosity, and cross-border acquisition success: A comparison between China and Taiwan," International Business Review, Elsevier, vol. 22(1), pages 174-186.
  4. Merchant, Altaf & Rose, Gregory M., 2013. "Effects of advertising-evoked vicarious nostalgia on brand heritage," Journal of Business Research, Elsevier, vol. 66(12), pages 2619-2625.
  5. Huang, Tseng-Lung, 2019. "Psychological mechanisms of brand love and information technology identity in virtual retail environments," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 251-264.
  6. Cartwright, Joanna & McCormick, Helen & Warnaby, Gary, 2016. "Consumers' emotional responses to the Christmas TV advertising of four retail brands," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 82-91.
  7. Didem Gamze Isiksal & Elif Karaosmanoglu, 0. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-16.
  8. Michaela Draganska & Dipak Jain, 2004. "A Likelihood Approach to Estimating Market Equilibrium Models," Management Science, INFORMS, vol. 50(5), pages 605-616, May.
  9. Didem Gamze Isiksal & Elif Karaosmanoglu, 2020. "Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 629-644, November.
  10. Lafferty, Barbara A., 2007. "The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility," Journal of Business Research, Elsevier, vol. 60(5), pages 447-453, May.
  11. Kokkoris, Michail D. & Hoelzl, Erik & Kamleitner, Bernadette, 2020. "Self-found, spellbound: The sense of own discovery shapes customer bonds with service venues," Journal of Business Research, Elsevier, vol. 113(C), pages 303-316.
  12. Strebinger, Andreas & Guo, Xiaoling & Klauser, Ferdinand & Grant-Hay, Peter, 2018. "Is Multi-Ethnic Advertising a globally viable strategy for a Western luxury car brand? A mixed-method cross-cultural study," Journal of Business Research, Elsevier, vol. 82(C), pages 409-416.
  13. Durkin, Sarah & Bayly, Megan & Cotter, Trish & Mullin, Sandra & Wakefield, Melanie, 2013. "Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries: Do demographics, smoking characteristics and cultural differences matter?," Social Science & Medicine, Elsevier, vol. 98(C), pages 204-213.
  14. Richetin, Juliette & Mattavelli, Simone & Perugini, Marco, 2016. "Increasing implicit and explicit attitudes toward an organic food brand by referencing to oneself," Journal of Economic Psychology, Elsevier, vol. 55(C), pages 96-108.
  15. Mattavelli, Simone & Perugini, Marco & Richetin, Juliette, 2015. "When the Brand Refers to Me, I Prefer Going Green," 143rd Joint EAAE/AAEA Seminar, March 25-27, 2015, Naples, Italy 202709, European Association of Agricultural Economists.
  16. Lafferty, Barbara A. & Goldsmith, Ronald E., 2005. "Cause-brand alliances: does the cause help the brand or does the brand help the cause?," Journal of Business Research, Elsevier, vol. 58(4), pages 423-429, April.
  17. Romaniuk, Jenni & Nenycz-Thiel, Magda, 2013. "Behavioral brand loyalty and consumer brand associations," Journal of Business Research, Elsevier, vol. 66(1), pages 67-72.
  18. Kaltcheva, Velitchka D. & Patino, Anthony & Chebat, Jean-Charles, 2011. "Impact of retail environment extraordinariness on customer self-concept," Journal of Business Research, Elsevier, vol. 64(6), pages 551-557, June.
  19. Verena Hüttl-Maack & Doreén Pick & Heribert Gierl, 2019. "Handle with care! How majority cues can reduce the negative effects of warnings of foreseeable product failures," Review of Managerial Science, Springer, vol. 13(4), pages 689-723, August.
  20. Wang, Fang & Karimi, Sahar, 2019. "This product works well (for me): The impact of first-person singular pronouns on online review helpfulness," Journal of Business Research, Elsevier, vol. 104(C), pages 283-294.
  21. Park, Sohyeon & Yoon, Song Oh, 2022. "The effects of solicitation and target amounts on consumers’ charitable giving decisions," Journal of Business Research, Elsevier, vol. 141(C), pages 279-289.
  22. Wien, Anders Hauge & Peluso, Alessandro M., 2021. "Influence of human versus AI recommenders: The roles of product type and cognitive processes," Journal of Business Research, Elsevier, vol. 137(C), pages 13-27.
  23. Tom Laer, 2014. "The Means to Justify the End: Combating Cyber Harassment in Social Media," Journal of Business Ethics, Springer, vol. 123(1), pages 85-98, August.
  24. Brett Martin & Ekant Veer & Simon Pervan, 2007. "Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective," Marketing Letters, Springer, vol. 18(3), pages 197-209, September.
  25. Coulter, Keith S. & Punj, Girish, 1999. "Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand," Journal of Business Research, Elsevier, vol. 45(1), pages 47-58, May.
  26. Maryam Kouchaki & Ata Jami, 2018. "Everything We Do, You Do: The Licensing Effect of Prosocial Marketing Messages on Consumer Behavior," Management Science, INFORMS, vol. 64(1), pages 102-111, January.
  27. Jihye Park & H. Rao Unnava, 2024. "A double-edged sword: the effect of brand self-regulatory messages on brand attitude in the U.S," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 482-501, September.
  28. Nguyen, Hoang Sinh & Laufer, Daniel & Krisjanous, Jayne, 2020. "The effectiveness of guilt and shame appeals on health communications: The moderating role of self-construal and personal cultural orientation," Australasian marketing journal, Elsevier, vol. 28(4), pages 310-324.
  29. Ardelet, Caroline & Slavich, Barbara & de Kerviler, Gwarlann, 2015. "Self-referencing narratives to predict consumers' preferences in the luxury industry: A longitudinal study," Journal of Business Research, Elsevier, vol. 68(9), pages 2037-2044.
  30. Lafferty, Barbara A. & Edmondson, Diane R., 2014. "A note on the role of cause type in cause-related marketing," Journal of Business Research, Elsevier, vol. 67(7), pages 1455-1460.
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