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The Impact of Accessible Identities on the Evaluation of Global versus Local Products

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  1. Sichtmann, Christina & Davvetas, Vasileios & Diamantopoulos, Adamantios, 2019. "The relational value of perceived brand globalness and localness," Journal of Business Research, Elsevier, vol. 104(C), pages 597-613.
  2. Aguirre-Rodriguez, Alexandra & Bóveda-Lambie, Adriana M. & Montoya, Detra Y., 2014. "Exploring ethnic consumer response to crossover brand extensions," Journal of Business Research, Elsevier, vol. 67(4), pages 457-463.
  3. Swoboda, Bernhard & Sinning, Carolina, 2020. "How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations," Journal of Business Research, Elsevier, vol. 118(C), pages 58-73.
  4. Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2012. "The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 43-54.
  5. Sassonko, Benjamin, 2020. "The Reciprocal Connection Between Identity and Consumption: A Literature Review," Junior Management Science (JUMS), Junior Management Science e. V., vol. 5(2), pages 246-261.
  6. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
  7. Kipnis, Eva & Broderick, Amanda J. & Demangeot, Catherine & Adkins, Natalie Ross & Ferguson, Nakeisha S. & Henderson, Geraldine Rosa & Johnson, Guillaume & Mandiberg, James M. & Mueller, Rene Dentiste, 2013. "Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being," Journal of Business Research, Elsevier, vol. 66(8), pages 1186-1194.
  8. Pradip H. Sadarangani & Anup Krishnamurthy & Richard P. Bagozzi, 2017. "Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?," Management International Review, Springer, vol. 57(3), pages 473-500, June.
  9. Cleveland, Mark & Bartikowski, Boris, 2023. "Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad," Journal of Business Research, Elsevier, vol. 155(PB).
  10. Yan Feng & Wen Cao & Geon-Cheol Shin & Yeujun Yoon, 2021. "The external effect of international tourism on brand equity development process of multinational firms (MNFs)," Journal of Brand Management, Palgrave Macmillan, vol. 28(6), pages 578-595, November.
  11. Bartikowski, Boris & Walsh, Gianfranco, 2015. "Attitude toward cultural diversity: A test of identity-related antecedents and purchasing consequences," Journal of Business Research, Elsevier, vol. 68(3), pages 526-533.
  12. Zhou, Lianxi & Poon, Patrick & Wang, Haizhong, 2015. "Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China," Journal of Business Research, Elsevier, vol. 68(3), pages 561-568.
  13. Cherry, Todd L. & Brimley, Peri M. & Longuevan, Joseph D. & Thunström, Linda, 2023. "In-state generation requirements and the acceptability of renewable portfolio standards," Utilities Policy, Elsevier, vol. 85(C).
  14. Nadine Waehning & Raffaele Filieri, 2022. "Consumer motives for buying regional products: the REGIOSCALE," Marketing Letters, Springer, vol. 33(2), pages 215-236, June.
  15. Özsomer, Aysegül & Batra, Rajeev & Chattopadhyay, Amitava & ter Hofstede, Frenkel, 2012. "A global brand management roadmap," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 1-4.
  16. Shavitt, Sharon & Barnes, Aaron J., 2020. "Culture and the Consumer Journey," Journal of Retailing, Elsevier, vol. 96(1), pages 40-54.
  17. Salnikova, Ekaterina & Grunert, Klaus G., 2020. "The role of consumption orientation in consumer food preferences in emerging markets," Journal of Business Research, Elsevier, vol. 112(C), pages 147-159.
  18. Martin Heinberg & H. Erkan Ozkaya & Markus Taube, 2016. "A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 586-607, September.
  19. Yang, Defeng & Lu, Yue & Zhu, Wenting & Su, Chenting, 2015. "Going green: How different advertising appeals impact green consumption behavior," Journal of Business Research, Elsevier, vol. 68(12), pages 2663-2675.
  20. Heinberg, Martin & Ozkaya, H. Erkan & Taube, Markus, 2018. "Do corporate image and reputation drive brand equity in India and China? - Similarities and differences," Journal of Business Research, Elsevier, vol. 86(C), pages 259-268.
  21. Puntoni, S., 2015. "Embracing Diversity," ERIM Inaugural Address Series Research in Management EIA-2015-061-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam..
  22. Riefler, Petra, 2012. "Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 25-34.
  23. Dušan Mladenović & Visar Rrustemi & Sebastian Martin & Prateek Kalia & Rahul Chawdhary, 2022. "Effects of Sociodemographic Variables on Electronic Word of Mouth: Evidence from Emerging Economies," MUNI ECON Working Papers 2022-02, Masaryk University, revised Feb 2023.
  24. Oh, Ga-Eun (Grace) & Aliyev, Murod & Kafouros, Mario & Au, Alan Kai Ming, 2022. "The role of consumer characteristics in explaining product innovation performance: Evidence from emerging economies," Journal of Business Research, Elsevier, vol. 149(C), pages 713-727.
  25. Yujie Zhao & Xinyue Zhou, 2022. "Income and geographically constrained generosity," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 766-787, June.
  26. Alden, Dana L. & Kelley, James B. & Youn, James B. & Chen, Qimei, 2016. "Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea," Journal of Business Research, Elsevier, vol. 69(12), pages 5909-5916.
  27. Reed, Americus & Forehand, Mark R. & Puntoni, Stefano & Warlop, Luk, 2012. "Identity-based consumer behavior," International Journal of Research in Marketing, Elsevier, vol. 29(4), pages 310-321.
  28. Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
  29. Wang, Yajin & Kirmani, Amna & Li, Xiaolin, 2020. "Not too far to help: residential mobility, global identity, and donations to distant beneficiaries," LSE Research Online Documents on Economics 106982, London School of Economics and Political Science, LSE Library.
  30. Strizhakova, Yuliya & Coulter, Robin A., 2013. "The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 69-82.
  31. Bartikowski, Boris & Gierl, Heribert & Richard, Marie-Odile & Fastoso, Fernando, 2022. "Multiple mental categorizations of culture-laden website design," Journal of Business Research, Elsevier, vol. 141(C), pages 40-49.
  32. Gineikiene, Justina & Schlegelmilch, Bodo B. & Auruskeviciene, Vilte, 2017. "“Ours” or “theirs”? Psychological ownership and domestic products preferences," Journal of Business Research, Elsevier, vol. 72(C), pages 93-103.
  33. Ma, Jieqiong & Hong, JungHwa & Yoo, Boonghee & Yang, Jie, 2021. "The effect of religious commitment and global identity on purchase intention of luxury fashion products: A cross-cultural study," Journal of Business Research, Elsevier, vol. 137(C), pages 244-254.
  34. Strizhakova, Yuliya & Coulter, Robin A. & Price, Linda L., 2011. "Branding in a global marketplace: The mediating effects of quality and self-identity brand signals," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 342-351.
  35. Bartsch, Fabian & Diamantopoulos, Adamantios & Paparoidamis, Nicholas G. & Chumpitaz, Ruben, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3629-3635.
  36. Boris Bartikowski & Fernando Fastoso & Heribert Gierl, 2021. "How Nationalistic Appeals Affect Foreign Luxury Brand Reputation: A Study of Ambivalent Effects," Journal of Business Ethics, Springer, vol. 169(2), pages 261-277, March.
  37. van Ittersum, Koert & Wong, Nancy, 2010. "The Lexus or the olive tree? Trading off between global convergence and local divergence," International Journal of Research in Marketing, Elsevier, vol. 27(2), pages 107-118.
  38. Bourdin, David & Halkias, Georgios & Makri, Katerina, 2021. "The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework," Journal of Business Research, Elsevier, vol. 137(C), pages 28-38.
  39. Liu, Sindy & Perry, Patsy & Moore, Christopher & Warnaby, Gary, 2016. "The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China," Journal of Business Research, Elsevier, vol. 69(1), pages 357-364.
  40. Tu, Lingjiang & Khare, Adwait & Zhang, Yinlong, 2012. "A short 8-item scale for measuring consumers’ local–global identity," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 35-42.
  41. Bartikowski, Boris & Cleveland, Mark, 2017. "“Seeing is being”: Consumer culture and the positioning of premium cars in China," Journal of Business Research, Elsevier, vol. 77(C), pages 195-202.
  42. Akram, Muhammad S. & Malhotra, Neeru & Goraya, M. Awais Shakir & Shareef, Mahmud A. & Malik, Aneela & Lal, Banita, 2022. "User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
  43. Micevski, Milena & Halkias, Georgios & Herz, Marc, 2019. "Multiple consumer identities and the crossover effect of the EU identity in predicting domestic and foreign product preferences," Journal of Business Research, Elsevier, vol. 104(C), pages 622-631.
  44. Hector Gonzalez-Jimenez, 2017. "The self-concept life cycle and brand perceptions: An interdisciplinary perspective," AMS Review, Springer;Academy of Marketing Science, vol. 7(1), pages 67-84, June.
  45. Makri, Katerina & Papadas, Karolos & Schlegelmilch, Bodo B., 2021. "Global social networking sites and global identity: A three-country study," Journal of Business Research, Elsevier, vol. 130(C), pages 482-492.
  46. Puncheva-Michelotti, Petya & Hudson, Sarah & Michelotti, Marco, 2018. "The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility," Journal of Business Research, Elsevier, vol. 88(C), pages 234-244.
  47. Leonidas Hatzithomas & Christina Boutsouki & Fotini Theodorakioglou & Evanthia Papadopoulou, 2021. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-16, August.
  48. Dogerlioglu-Demir, Kivilcim & Tansuhaj, Patriya & Cote, Joseph & Akpinar, Ezgi, 2017. "Value integration effects on evaluations of retro brands," Journal of Business Research, Elsevier, vol. 77(C), pages 124-130.
  49. Kipnis, Eva & Bebek, Gaye & Brőckerhoff, Aurélie, 2021. "Within, in-between, out-of-bounds? Locating researcher positionalities in multicultural marketplaces," Journal of Business Research, Elsevier, vol. 123(C), pages 401-414.
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