Structuring the New Product Development Pipeline

Citations

Cited by:

1. Kusum Ailawadi & Tat Chan & Puneet Manchanda & K. Sudhir, 2020. "Introduction to the Special Issue on Marketing Science and Health," Marketing Science, INFORMS, vol. 39(3), pages 459-464, May.
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25. repec:cte:idrepe:id-10-01 is not listed on IDEAS
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