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Social Contagion in New Product Trial and Repeat

Citations

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Cited by:

  1. Li, Feng & Du, Timon Chih-ting & Wei, Ying, 2019. "Offensive pricing strategies for online platforms," International Journal of Production Economics, Elsevier, vol. 216(C), pages 287-304.
  2. Pyo, Tae-Hyung & Tamrakar, Chanchal & Lee, Jae Young & Choi, Yun Seob, 2023. "Is social capital always “Capital”?: Measuring and leveraging social capital in online user communities for in-group diffusion," Journal of Business Research, Elsevier, vol. 158(C).
  3. Landsman, Vardit & Nitzan, Irit, 2020. "Cross-decision social effects in product adoption and defection decisions," International Journal of Research in Marketing, Elsevier, vol. 37(2), pages 213-235.
  4. Eggers, Fabian & Risselada, Hans & Niemand, Thomas & Robledo, Sebastian, 2022. "Referral campaigns for software startups: The impact of network characteristics on product adoption," Journal of Business Research, Elsevier, vol. 145(C), pages 309-324.
  5. Yoon, Jae Yeon & Lee, Chaehyeon & Choi, Jeonghye & Chang, Sue Ryung & Kim, Jikyung, 2022. "The effect of social media apps on shopping apps," Journal of Business Research, Elsevier, vol. 148(C), pages 23-32.
  6. Shan Huang & Sinan Aral & Yu Jeffrey Hu & Erik Brynjolfsson, 2020. "Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment," Marketing Science, INFORMS, vol. 39(6), pages 1142-1165, November.
  7. Pabitra Chatterjee & Barthelemy Chollet & Olivier Trendel, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Post-Print hal-01589885, HAL.
  8. Pabitra Chatterjee & Barthelemy Chollet & Olivier Trendel, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Grenoble Ecole de Management (Post-Print) hal-01589885, HAL.
  9. Rodrigo Belo & Ting Li, 2022. "Social Referral Programs for Freemium Platforms," Management Science, INFORMS, vol. 68(12), pages 8933-8962, December.
  10. Stefan Stremersch & Jorge Gonzalez & Albert Valenti & Julian Villanueva, 2023. "The value of context-specific studies for marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 50-65, January.
  11. Shiyong Zheng & Jiarong Cui & Chaojing Sun & Jiaying Li & Biqing Li & Weili Guan, 2022. "The Effects of the Type of Information Played in Environmentally Themed Short Videos on Social Media on People’s Willingness to Protect the Environment," IJERPH, MDPI, vol. 19(15), pages 1-18, August.
  12. Bryan Bollinger & Kenneth Gillingham & A. Justin Kirkpatrick & Steven Sexton, 2022. "Visibility and Peer Influence in Durable Good Adoption," Marketing Science, INFORMS, vol. 41(3), pages 453-476, May.
  13. Park, Sang-June & Lee, Yeong-Ran & Borle, Sharad, 2018. "The shape of Word-of-Mouth response function," Technological Forecasting and Social Change, Elsevier, vol. 127(C), pages 304-309.
  14. Yun Young Hur & Fujie Jin & Xitong Li & Yuan Cheng & Yu Jeffrey Hu, 2023. "Does Social Influence Change with Other Information Sources? A Large-Scale Randomized Experiment in Medical Crowdfunding," Information Systems Research, INFORMS, vol. 34(4), pages 1476-1492, December.
  15. Ho Kim & Juncai Jiang & Norris I. Bruce, 2021. "Discovering heterogeneous consumer journeys in online platforms: implications for networking investment," Journal of the Academy of Marketing Science, Springer, vol. 49(2), pages 374-396, March.
  16. Zhang, Honghong & Fam, Kim-Shyan & Goh, Tiong-Thye & Dai, Xin, 2018. "When are influentials equally influenceable? The strength of strong ties in new product adoption," Journal of Business Research, Elsevier, vol. 82(C), pages 160-170.
  17. Haibing Gao & Huazhong Zhao & Yinliang (Ricky) Tan & Ya (Lisa) Lin & Lai Wei, 2020. "Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value," Production and Operations Management, Production and Operations Management Society, vol. 29(12), pages 2661-2678, December.
  18. Chatterjee, Pabitra & Chollet, Barthélemy & Trendel, Olivier, 2017. "From conformity to reactance: Contingent role of network centrality in consumer-to-consumer influence," Journal of Business Research, Elsevier, vol. 75(C), pages 86-94.
  19. Valente, Thomas W. & Dyal, Stephanie R. & Chu, Kar-Hai & Wipfli, Heather & Fujimoto, Kayo, 2015. "Diffusion of innovations theory applied to global tobacco control treaty ratification," Social Science & Medicine, Elsevier, vol. 145(C), pages 89-97.
  20. Kim, Hwang & Rao, Vithala R., 2022. "The role of network embeddedness across multiple social networks: Evidence from mobile social network games," International Journal of Research in Marketing, Elsevier, vol. 39(3), pages 867-887.
  21. Ping Zhao & Zhenfeng Ma & Tripat Gill & Chatura Ranaweera, 2023. "Social media sentiment polarization and its impact on product adoption," Marketing Letters, Springer, vol. 34(3), pages 497-512, September.
  22. Pinar Yildirim & Yanhao Wei & Christophe Bulte & Joy Lu, 2020. "Social network design for inducing effort," Quantitative Marketing and Economics (QME), Springer, vol. 18(4), pages 381-417, December.
  23. Jifeng Mu & Ellen Thomas & Jiayin Qi & Yong Tan, 2018. "Online group influence and digital product consumption," Journal of the Academy of Marketing Science, Springer, vol. 46(5), pages 921-947, September.
  24. Liangfei Qiu & Zhan (Michael) Shi & Andrew B. Whinston, 2018. "Learning from Your Friends’ Check-Ins: An Empirical Study of Location-Based Social Networks," Information Systems Research, INFORMS, vol. 29(4), pages 1044-1061, December.
  25. Dirk C. Moosmayer & Yanyan Chen & Susannah M. Davis, 2019. "Deeds Not Words: A Cosmopolitan Perspective on the Influences of Corporate Sustainability and NGO Engagement on the Adoption of Sustainable Products in China," Journal of Business Ethics, Springer, vol. 158(1), pages 135-154, August.
  26. Mandy Mantian Hu & Sha Yang & Daniel Yi Xu, 2019. "Understanding the Social Learning Effect in Contagious Switching Behavior," Management Science, INFORMS, vol. 65(10), pages 4771-4794, October.
  27. Stern, Philip & Wright, Malcolm, 2016. "The adoption of new prescription drugs is strongly associated with prior category prescribing rate," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 220-224.
  28. Viswanathan, Vijay & Sese, F. Javier & Krafft, Manfred, 2017. "Social influence in the adoption of a B2B loyalty program: The role of elite status members," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 901-918.
  29. Wang, Qian & Shen, Jianghua & Ngai, Eric W.T., 2023. "Does corporate diversification strategy affect stock price crash risk?," International Journal of Production Economics, Elsevier, vol. 258(C).
  30. Tianshu Sun & Siva Viswanathan & Elena Zheleva, 2021. "Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment," Management Science, INFORMS, vol. 67(2), pages 808-827, February.
  31. Susan K. Cohen & Sean T. Hsu & Kristina B. Dahlin, 2016. "With Whom Do Technology Sponsors Partner During Technology Battles? Social Networking Strategies for Unproven (and Proven) Technologies," Organization Science, INFORMS, vol. 27(4), pages 846-872, August.
  32. Yanhao Wei & Pinar Yildirim & Christophe Van den Bulte & Chrysanthos Dellarocas, 2016. "Credit Scoring with Social Network Data," Marketing Science, INFORMS, vol. 35(2), pages 234-258, March.
  33. Haibing Gao & Subodha Kumar & Yinliang (Ricky) Tan & Huazhong Zhao, 2022. "Socialize More, Pay Less: Randomized Field Experiments on Social Pricing," Information Systems Research, INFORMS, vol. 33(3), pages 935-953, September.
  34. Saghafian, Soroush & Imanirad, Raha & Traub, Stephen J., 2019. "Do Physicians Influence Each Other’s Performance? Evidence from the Emergency Department," Working Paper Series rwp19-018, Harvard University, John F. Kennedy School of Government.
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