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The Dynamic Effects of Bundling as a Product Strategy

Citations

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Cited by:

  1. Brett Danaher & Yan Huang & Michael D. Smith & Rahul Telang, 2014. "An Empirical Analysis of Digital Music Bundling Strategies," Management Science, INFORMS, vol. 60(6), pages 1413-1433, June.
  2. Soheil Ghili & Russ Yoon, 2023. "An Empirical Analysis of Optimal Nonlinear Pricing in Business-to-Business Markets," Papers 2302.11643, arXiv.org, revised Aug 2024.
  3. Mary Beth Pinto & Arpan Yagnik, 2017. "Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing," Journal of Brand Management, Palgrave Macmillan, vol. 24(1), pages 49-67, January.
  4. Xiao Liu & Timothy Derdenger & Baohong Sun, 2018. "An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints," Marketing Science, INFORMS, vol. 37(4), pages 569-591, August.
  5. Timothy Derdenger, 2014. "Technological tying and the intensity of price competition: An empirical analysis of the video game industry," Quantitative Marketing and Economics (QME), Springer, vol. 12(2), pages 127-165, June.
  6. Timothy Derdenger & Vineet Kumar, 2019. "Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation," Quantitative Marketing and Economics (QME), Springer, vol. 17(4), pages 359-384, December.
  7. Avery Haviv & Yufeng Huang & Nan Li, 2020. "Intertemporal Demand Spillover Effects on Video Game Platforms," Management Science, INFORMS, vol. 66(10), pages 4788-4807, October.
  8. Mingyu Joo & Dinesh K. Gauri & Kenneth C. Wilbur, 2020. "Temporal Distance and Price Responsiveness: Empirical Investigation of the Cruise Industry," Management Science, INFORMS, vol. 66(11), pages 5362-5388, November.
  9. Kim, Hwang & Rao, Vithala R., 2023. "A comparison of online recommendation methods: Simultaneous versus sequential approaches," Journal of Retailing, Elsevier, vol. 99(2), pages 210-227.
  10. Yong Chao & Timothy Derdenger, 2013. "Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects," Management Science, INFORMS, vol. 59(8), pages 1904-1926, August.
  11. Reeti Agarwal, 2018. "Indian Customers’ Attitude Towards Bundling: A Basis for Classification and Targeting," Global Business Review, International Management Institute, vol. 19(2), pages 510-531, April.
  12. Masakazu Ishihara & Andrew T. Ching, 2019. "Dynamic Demand for New and Used Durable Goods Without Physical Depreciation: The Case of Japanese Video Games," Marketing Science, INFORMS, vol. 38(3), pages 392-416, May.
  13. Takanori Adachi & Takeshi Ebina & Makoto Hanazono, 2017. "Endogenous Product Boundary," Manchester School, University of Manchester, vol. 85(1), pages 13-40, January.
  14. Gorgijevski, Alexander & Holmström Lind, Christine & Lagerström, Katarina, 2019. "Does proactivity matter? the importance of initiative selling tactics for headquarters acceptance of subsidiary initiatives," Journal of International Management, Elsevier, vol. 25(4).
  15. Steve Berry & Ahmed Khwaja & Vineet Kumar & Andres Musalem & Kenneth Wilbur & Greg Allenby & Bharat Anand & Pradeep Chintagunta & W. Hanemann & Przemek Jeziorski & Angelo Mele, 2014. "Structural models of complementary choices," Marketing Letters, Springer, vol. 25(3), pages 245-256, September.
  16. Pradeep K. Chintagunta & Marco Shaojun Qin & Maria Ana Vitorino, 2018. "Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry," Marketing Science, INFORMS, vol. 37(6), pages 883-911, November.
  17. Neil Gandal & Sarit Markovich & Michael H. Riordan, 2018. "Ain't it “suite”? Bundling in the PC office software market," Strategic Management Journal, Wiley Blackwell, vol. 39(8), pages 2120-2151, August.
  18. Luís Cabral, 2019. "Some economics of the movie industry," The Japanese Economic Review, Japanese Economic Association, vol. 70(3), pages 298-307, September.
  19. Ashutosh Prasad & R. Venkatesh & Vijay Mahajan, 2017. "Temporal product bundling with myopic and strategic consumers: Manifestations and relative effectiveness," Quantitative Marketing and Economics (QME), Springer, vol. 15(4), pages 341-368, December.
  20. Masakazu Ishihara & Eitan Muller, 2020. "Software piracy and outsourcing in two-sided markets," Quantitative Marketing and Economics (QME), Springer, vol. 18(1), pages 61-124, March.
  21. Jeffrey Meyer & Venkatesh Shankar & Leonard L. Berry, 2018. "Pricing hybrid bundles by understanding the drivers of willingness to pay," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 497-515, May.
  22. Luís Cabral & Gabriel Natividad, 2022. "Bundling Sequentially Released Durable Goods," Journal of Industrial Economics, Wiley Blackwell, vol. 70(2), pages 347-370, June.
  23. Huang, Yeu-Shiang & Ho, Jyh-Wen & Wu, Guan-Jin, 2022. "A study on promotion with strategic two-stage customized bundling," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  24. Vithala R. Rao & Gary J. Russell & Hemant Bhargava & Alan Cooke & Tim Derdenger & Hwang Kim & Nanda Kumar & Irwin Levin & Yu Ma & Nitin Mehta & John Pracejus & R. Venkatesh, 2018. "Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 107-120, March.
  25. Marjan Izadpanah & Ali Vaezi, 2023. "A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(3), pages 7-25, September.
  26. Antino Kim & Rajib L. Saha & Warut Khern-am-nuai, 2021. "Manufacturer’s “1-Up” from Used Games: Insights from the Secondhand Market for Video Games," Information Systems Research, INFORMS, vol. 32(4), pages 1173-1191, December.
  27. Xia, Lan & Bechwati, Nada Nasr, 2021. "Maximizing what? The effect of maximizing mindset on the evaluation of product bundles," Journal of Business Research, Elsevier, vol. 128(C), pages 314-325.
  28. Wu, Xiangxiang & Zha, Yong & Ling, Liuyi & Yu, Yugang, 2022. "Competing OEMs’ responses to a developer's services installation and strategic update of platform quality," European Journal of Operational Research, Elsevier, vol. 297(2), pages 545-559.
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