A Bundle Pricing Approach for Mobile Telecommunication Services: Method and Data Analysis
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More about this item
Keywords
Bundling; Telecommunication industry; Differential pricing; Consumer surplus; k–means clustering.;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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