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The Role of Search Engine Optimization in Search Marketing

Citations

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Cited by:

  1. Savannah Wei Shi & Michael Trusov, 2021. "The Path to Click: Are You on It?," Marketing Science, INFORMS, vol. 40(2), pages 344-365, March.
  2. Ravneet Singh Bhandari & Sanjeev Bansal, 2019. "An Analysis Between Search Engine Optimization Versus Social Media Marketing Affecting Individual Marketer’s Decision--Making Behavior," Jindal Journal of Business Research, , vol. 8(1), pages 78-91, June.
  3. Seung-Hyun Lee & Hee Jin Mun & Kyung Min Park, 2015. "When is dependence on other organizations burdensome? The effect of asymmetric dependence on internet firm failure," Strategic Management Journal, Wiley Blackwell, vol. 36(13), pages 2058-2074, December.
  4. Aswani, Reema & Kar, Arpan Kumar & Ilavarasan, P. Vigneswara & Dwivedi, Yogesh K., 2018. "Search engine marketing is not all gold: Insights from Twitter and SEOClerks," International Journal of Information Management, Elsevier, vol. 38(1), pages 107-116.
  5. Krzysztof BORODAKO & Jadwiga BERBEKA & Michał RUDNICKI & Mariusz ŠAPCZYŃSKI, 2021. "Online Visibility and Knowledge-Intensive Business Services Performance: The Scope of Interrelatedness," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 157-173, August.
  6. Thomas Niemand & Sascha Kraus & Sophia Mather & Antonio C. Cuenca-Ballester, 0. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-26.
  7. Kovalenko Artoym & Kuzmenko Yuliya, 2020. "Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines," Management & Marketing, Sciendo, vol. 15(1), pages 38-58, March.
  8. Chen, Yiwen & Chen, Li & Smith, Robert, 2022. "Linking passion to performance in the social commerce community: The role of collaborative information exchange," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
  9. Erdmann, Anett & Arilla, Ramón & Ponzoa, José M., 2022. "Search engine optimization: The long-term strategy of keyword choice," Journal of Business Research, Elsevier, vol. 144(C), pages 650-662.
  10. Kannan, P.K. & Li, Hongshuang “Alice”, 2017. "Digital marketing: A framework, review and research agenda," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 22-45.
  11. Valter Afonso Vieira & Marcos Inácio Severo Almeida & Raj Agnihotri & Nôga Simões De Arruda Corrêa Silva & S. Arunachalam, 2019. "In pursuit of an effective B2B digital marketing strategy in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1085-1108, November.
  12. Fei Long & Kinshuk Jerath & Miklos Sarvary, 2022. "Designing an Online Retail Marketplace: Leveraging Information from Sponsored Advertising," Marketing Science, INFORMS, vol. 41(1), pages 115-138, January.
  13. Lijia Ma & Xingchen Xu & Yong Tan, 2024. "Crafting Knowledge: Exploring the Creative Mechanisms of Chat-Based Search Engines," Papers 2402.19421, arXiv.org.
  14. Bayer, Emanuel & Srinivasan, Shuba & Riedl, Edward J. & Skiera, Bernd, 2020. "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 789-804.
  15. Gebhardt, Marcel & Gebhardt, Linda, 2019. "Datenbasierte Ansätze der Lead-Generierung," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(5), pages 76-82.
  16. Peter Landry, 2021. "Keywords, limited consideration, and organic product listings," Quantitative Marketing and Economics (QME), Springer, vol. 19(3), pages 505-566, December.
  17. Irina Olimpia Susanu & Daniela Damian & Constantin Avram & Robert Rusu, 2019. "A Model for Analyzing the Efficiency of SEO and Adwords Campaigns in the Romanian and American Online Media," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 401-406.
  18. Mohammad Zia & Ram C. Rao, 2019. "Search Advertising: Budget Allocation Across Search Engines," Marketing Science, INFORMS, vol. 38(6), pages 1023-1037, November.
  19. Goldberg, Mitchell & Schär, Fabian, 2023. "Metaverse governance: An empirical analysis of voting within Decentralized Autonomous Organizations," Journal of Business Research, Elsevier, vol. 160(C).
  20. Karol Król & Dariusz Zdonek, 2023. "Cultural Heritage Topics in Online Queries: A Comparison between English- and Polish-Speaking Internet Users," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
  21. Ravneet Singh Bhandari & Ajay Bansal, 2018. "Impact of Search Engine Optimization as a Marketing Tool," Jindal Journal of Business Research, , vol. 7(1), pages 23-36, June.
  22. Martin Reisenbichler & Thomas Reutterer & David A. Schweidel & Daniel Dan, 2022. "Frontiers: Supporting Content Marketing with Natural Language Generation," Marketing Science, INFORMS, vol. 41(3), pages 441-452, May.
  23. Darius Schlangenotto & Dennis Kundisch & Nancy V. Wünderlich, 2018. "Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(4), pages 407-421, November.
  24. Raluca M. Ursu, 2018. "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions," Marketing Science, INFORMS, vol. 37(4), pages 530-552, August.
  25. Chen Jin & Luyi Yang & Kartik Hosanagar, 2023. "To Brush or Not to Brush: Product Rankings, Consumer Search, and Fake Orders," Information Systems Research, INFORMS, vol. 34(2), pages 532-552, June.
  26. Amin Sayedi, 2018. "Real-Time Bidding in Online Display Advertising," Marketing Science, INFORMS, vol. 37(4), pages 553-568, August.
  27. W. Jason Choi & Amin Sayedi, 2019. "Learning in Online Advertising," Marketing Science, INFORMS, vol. 38(4), pages 584-608, July.
  28. Patrick Winter & Paul Alpar, 2020. "Effects of search engine advertising on user clicks, conversions, and basket choice," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(4), pages 837-862, December.
  29. Fei Long & Yunchuan Liu, 2024. "Platform Manipulation in Online Retail Marketplace with Sponsored Advertising," Marketing Science, INFORMS, vol. 43(2), pages 317-345, March.
  30. Ologunebi, John & Taiwo, Ebenezer, 2023. "The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS," MPRA Paper 119205, University Library of Munich, Germany.
  31. W. Jason Choi & Amin Sayedi, 2024. "Agency Market Power and Information Disclosure in Online Advertising," Marketing Science, INFORMS, vol. 43(6), pages 1279-1298, November.
  32. Nagpal, Mayank & Petersen, J. Andrew, 2021. "Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?," Journal of Retailing, Elsevier, vol. 97(4), pages 746-763.
  33. Margarida V. B. Santos & Isabel Mota & Pedro Campos, 2023. "Analysis of online position auctions for search engine marketing," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 409-425, September.
  34. Thomas Niemand & Sascha Kraus & Sophia Mather & Antonio C. Cuenca-Ballester, 2020. "Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry," International Entrepreneurship and Management Journal, Springer, vol. 16(4), pages 1367-1392, December.
  35. W. Jason Choi & Amin Sayedi, 2023. "Open and Private Exchanges in Display Advertising," Marketing Science, INFORMS, vol. 42(3), pages 451-475, May.
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