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The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity

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  1. Rouven Seifert & Cord Otten & Michel Clement & Sönke Albers & Ole Kleinen, 2023. "Exclusivity strategies for digital products across digital and physical markets," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 245-265, March.
  2. Holtrop, Niels & Wieringa, Jaap E. & Gijsenberg, Maarten J. & Verhoef, Peter C., 2017. "No future without the past? Predicting churn in the face of customer privacy," International Journal of Research in Marketing, Elsevier, vol. 34(1), pages 154-172.
  3. Wlömert, Nils & Papies, Dominik, 2016. "On-demand streaming services and music industry revenues — Insights from Spotify's market entry," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 314-327.
  4. Fan-Osuala, Onochie & Zantedeschi, Daniel & Jank, Wolfgang, 2018. "Using past contribution patterns to forecast fundraising outcomes in crowdfunding," International Journal of Forecasting, Elsevier, vol. 34(1), pages 30-44.
  5. Bharadwaj Kadiyala & Özalp Özer & A. Serdar Şimşek, 2021. "Data‐Driven Approaches to Targeting Promotion E‐mails: The Case of Delayed Incentives," Production and Operations Management, Production and Operations Management Society, vol. 30(3), pages 766-782, March.
  6. Vaithilingam, Santha & Ong, Chu Sun & Moisescu, Ovidiu I. & Nair, Mahendhiran S., 2024. "Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research," Journal of Business Research, Elsevier, vol. 173(C).
  7. Mehrafshan, Nima & Goerke, Björn & Clement, Michel, 2016. "The Effect of Unexpected Chart Positions on the Firm Value of Music Labels. An Event Study of Album Success," EconStor Preprints 142161, ZBW - Leibniz Information Centre for Economics.
  8. Cepeda Carrión, Gabriel & Henseler, Jörg & Ringle, Christian M. & Roldán, José Luis, 2016. "Prediction-oriented modeling in business research by means of PLS path modeling: Introduction to a JBR special section," Journal of Business Research, Elsevier, vol. 69(10), pages 4545-4551.
  9. Ivan Guitart & Stefan Stremersch, 2021. "The impact of informational and emotional television ad content on online search and sales," Post-Print hal-03193729, HAL.
  10. Gür Ali, Özden & Gürlek, Ragıp, 2020. "Automatic Interpretable Retail forecasting with promotional scenarios," International Journal of Forecasting, Elsevier, vol. 36(4), pages 1389-1406.
  11. Fukushi, Mitsuyoshi & Delgado, Felipe & Raveau, Sebastián, 2024. "Impact of omitted variable and simultaneous estimation endogeneity in choice-based revenue management systems," Transportation Research Part A: Policy and Practice, Elsevier, vol. 179(C).
  12. Vafainia, Saeid & Breugelmans, Els & Bijmolt, Tammo, 2019. "Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness," Journal of Interactive Marketing, Elsevier, vol. 45(C), pages 62-80.
  13. Mathys, Juliane & Burmester, Alexa B. & Clement, Michel, 2016. "What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars," International Journal of Research in Marketing, Elsevier, vol. 33(2), pages 428-448.
  14. Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014. "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 109-130, May.
  15. Hauke A. Wetzel & Stefan Hattula & Maik Hammerschmidt & Harald J. Heerde, 2018. "Building and leveraging sports brands: evidence from 50 years of German professional soccer," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 591-611, July.
  16. Wang, Rui & Saboo, Alok R. & Grewal, Rajdeep, 2015. "A managerial capital perspective on chief marketing officer succession," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 164-178.
  17. Yi Xiang & David Soberman & Hubert Gatignon, 2022. "The Effect of Marketing Breadth and Competitive Spread on Category Growth," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 622-644, February.
  18. Ratzmann, Martin & Gudergan, Siegfried P. & Bouncken, Ricarda, 2016. "Capturing heterogeneity and PLS-SEM prediction ability: Alliance governance and innovation," Journal of Business Research, Elsevier, vol. 69(10), pages 4593-4603.
  19. Torsten Bornemann & Cornelia Hattula & Stefan Hattula, 2020. "Successive product generations: financial implications of industry release rhythm alignment," Journal of the Academy of Marketing Science, Springer, vol. 48(6), pages 1174-1191, November.
  20. Isabell Lenz & Hauke A. Wetzel & Maik Hammerschmidt, 2017. "Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 677-697, September.
  21. Erdem Dogukan Yilmaz & Tim Meyer & Milan Miric, 2023. "Preventing Others from Commercializing Your Innovation: Evidence from Creative Commons Licenses," Papers 2309.00536, arXiv.org.
  22. Oliver J. Rutz & George F. Watson, 2019. "Endogeneity and marketing strategy research: an overview," Journal of the Academy of Marketing Science, Springer, vol. 47(3), pages 479-498, May.
  23. Valendin, Jan & Reutterer, Thomas & Platzer, Michael & Kalcher, Klaudius, 2022. "Customer base analysis with recurrent neural networks," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 988-1018.
  24. Robert Phillips & A. Serdar Şimşek & Garrett van Ryzin, 2015. "The Effectiveness of Field Price Discretion: Empirical Evidence from Auto Lending," Management Science, INFORMS, vol. 61(8), pages 1741-1759, August.
  25. Rajkumar Venkatesan & Alexander Bleier & Werner Reinartz & Nalini Ravishanker, 2019. "Improving customer profit predictions with customer mindset metrics through multiple overimputation," Journal of the Academy of Marketing Science, Springer, vol. 47(5), pages 771-794, September.
  26. Srikanth Jagabathula & Paat Rusmevichientong, 2017. "Nonparametric Joint Assortment and Price Choice Model," Management Science, INFORMS, vol. 63(9), pages 3128-3145, September.
  27. Patrick Bachmann & Markus Meierer & Jeffrey Näf, 2021. "The Role of Time-Varying Contextual Factors in Latent Attrition Models for Customer Base Analysis," Marketing Science, INFORMS, vol. 40(4), pages 783-809, July.
  28. Xiaojing Dong & Ramkumar Janakiraman & Ying Xie, 2014. "The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication," Marketing Science, INFORMS, vol. 33(4), pages 567-585, July.
  29. Ivan A. Guitart & Guillaume Hervet & Sarah Gelper, 2020. "Competitive advertising strategies for programmatic television," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 753-775, July.
  30. Zhang, Annie C. & Fang, Jiali & Jacobsen, Ben & Marshall, Ben R., 2018. "Peer effects, personal characteristics and asset allocation," Journal of Banking & Finance, Elsevier, vol. 90(C), pages 76-95.
  31. Guerrero, Thomas E. & Guevara, C. Angelo & Cherchi, Elisabetta & Ortúzar, Juan de Dios, 2022. "Characterizing the impact of discrete indicators to correct for endogeneity in discrete choice models," Journal of choice modelling, Elsevier, vol. 42(C).
  32. Alla Koblyakova & Larisa Fleishman & Orly Furman, 2022. "Accuracy of Households’ Dwelling Valuations, Housing Demand and Mortgage Decisions: Israeli Case," The Journal of Real Estate Finance and Economics, Springer, vol. 65(1), pages 48-74, July.
  33. Meire, Matthijs, 2021. "Customer comeback: Empirical insights into the drivers and value of returning customers," Journal of Business Research, Elsevier, vol. 127(C), pages 193-205.
  34. Danaher, Peter J. & Sajtos, Laszlo & Danaher, Tracey S., 2020. "Tactical use of rewards to enhance loyalty program effectiveness," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 505-520.
  35. Albers, Sönke, 2012. "Optimizable and implementable aggregate response modeling for marketing decision support," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 111-122.
  36. Gijsenberg, Maarten J. & Nijs, Vincent R., 2019. "Advertising spending patterns and competitor impact," International Journal of Research in Marketing, Elsevier, vol. 36(2), pages 232-250.
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