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Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency?

Citations

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Cited by:

  1. Xuchuan Yuan & Tinglong Dai & Lucy Gongtao Chen & Srinagesh Gavirneni, 2021. "Co-Opetition in Service Clusters with Waiting-Area Entertainment," Manufacturing & Service Operations Management, INFORMS, vol. 23(1), pages 106-122, 1-2.
  2. Ganesh Iyer & David Soberman, 2000. "Markets for Product Modification Information," Marketing Science, INFORMS, vol. 19(3), pages 203-225, February.
  3. Bouckaert, Jan & Stennek, Johan, 2022. "Conflicts of Interest, Ethical Standards, and Competition in Legal Services," Working Papers in Economics 820, University of Gothenburg, Department of Economics, revised Oct 2022.
  4. Kuksov, Dmitri, 2006. "Search, common knowledge, and competition," Journal of Economic Theory, Elsevier, vol. 130(1), pages 95-108, September.
  5. Brett R Gordon & Kinshuk Jerath & Zsolt Katona & Sridhar Narayanan & Jiwoong Shin & Kenneth C Wilbur, 2019. "Inefficiencies in Digital Advertising Markets," Papers 1912.09012, arXiv.org, revised Feb 2020.
  6. Dmitri Kuksov & Ashutosh Prasad & Mohammad Zia, 2017. "In-Store Advertising by Competitors," Marketing Science, INFORMS, vol. 36(3), pages 402-425, May.
  7. Sharon Horsky, 2006. "The Changing Architecture of Advertising Agencies," Marketing Science, INFORMS, vol. 25(4), pages 367-383, 07-08.
  8. Liang Guo & Ganesh Iyer, 2010. "Information Acquisition and Sharing in a Vertical Relationship," Marketing Science, INFORMS, vol. 29(3), pages 483-506, 05-06.
  9. Francesco Decarolis & Gabriele Rovigatti, 2021. "From Mad Men to Maths Men: Concentration and Buyer Power in Online Advertising," American Economic Review, American Economic Association, vol. 111(10), pages 3299-3327, October.
  10. Noam Shamir, 2017. "Cartel Formation Through Strategic Information Leakage in a Distribution Channel," Marketing Science, INFORMS, vol. 36(1), pages 70-88, January.
  11. Jiwoong Shin & Woochoel Shin, 2023. "A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency," Management Science, INFORMS, vol. 69(8), pages 4481-4497, August.
  12. Esther Gal-Or & Tansev Geylani & Anthony J. Dukes, 2008. "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, INFORMS, vol. 27(4), pages 642-658, 07-08.
  13. Gaurab Aryal & Dennis J. Campbell & Federico Ciliberto & Ekaterina A. Khmelnitskaya, 2023. "Common Subcontracting and Airline Prices," Papers 2301.05999, arXiv.org, revised Dec 2023.
  14. Zsolt Katona, 2015. "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 359-394, December.
  15. Liang Guo & Ying Zhao, 2009. "Voluntary Quality Disclosure and Market Interaction," Marketing Science, INFORMS, vol. 28(3), pages 488-501, 05-06.
  16. Liu, Qihong & Serfes, Konstantinos, 2006. "Customer information sharing among rival firms," European Economic Review, Elsevier, vol. 50(6), pages 1571-1600, August.
  17. Upender Subramanian & Jagmohan S. Raju & Z. John Zhang, 2013. "Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis," Marketing Science, INFORMS, vol. 32(2), pages 246-270, March.
  18. Cai, Ye & Kim, Yongtae & Park, Jong Chool & White, Hal D., 2016. "Common auditors in M&A transactions," Journal of Accounting and Economics, Elsevier, vol. 61(1), pages 77-99.
  19. Esther Gal-Or & Mordechai Gal-Or, 2005. "Customized Advertising via a Common Media Distributor," Marketing Science, INFORMS, vol. 24(2), pages 241-253, July.
  20. Mukhopadhyay, Samar K. & Yue, Xiaohang & Zhu, Xiaowei, 2011. "A Stackelberg model of pricing of complementary goods under information asymmetry," International Journal of Production Economics, Elsevier, vol. 134(2), pages 424-433, December.
  21. Wei-Shiun Chang & Daniel A. Sanchez-Loor, 2020. "Downstream Information Leaking and Information Sharing Between Partially Informed Retailers," Journal of Industry, Competition and Trade, Springer, vol. 20(4), pages 733-760, December.
  22. Pedro M. Gardete, 2016. "Competing Under Asymmetric Information: The Case of Dynamic Random Access Memory Manufacturing," Management Science, INFORMS, vol. 62(11), pages 3291-3309, November.
  23. Soberman, David A., 2009. "Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 21-33.
  24. Liang Guo, 2009. "The Benefits of Downstream Information Acquisition," Marketing Science, INFORMS, vol. 28(3), pages 457-471, 05-06.
  25. W. Jason Choi & Amin Sayedi, 2024. "Agency Market Power and Information Disclosure in Online Advertising," Marketing Science, INFORMS, vol. 43(6), pages 1279-1298, November.
  26. Elie Ofek & Miklos Sarvary, 2001. "Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management," Management Science, INFORMS, vol. 47(11), pages 1441-1456, November.
  27. Zsolt Katona, 2015. "Democracy in product design: Consumer participation and differentiation strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(4), pages 359-394, December.
  28. Yi Xiang & Miklos Sarvary, 2013. "Buying and selling information under competition," Quantitative Marketing and Economics (QME), Springer, vol. 11(3), pages 321-351, September.
  29. Dmitri Kuksov, 2009. "Communication strategy in partnership selection," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 267-288, September.
  30. Chuan He & Johan Marklund & Thomas Vossen, 2008. "—Vertical Information Sharing in a Volatile Market," Marketing Science, INFORMS, vol. 27(3), pages 513-530, 05-06.
  31. Yuxin Chen & Chakravarthi Narasimhan & Z. John Zhang, 2001. "Individual Marketing with Imperfect Targetability," Marketing Science, INFORMS, vol. 20(1), pages 23-41, November.
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