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Communication strategy in partnership selection

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  • Dmitri Kuksov

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  • Dmitri Kuksov, 2009. "Communication strategy in partnership selection," Quantitative Marketing and Economics (QME), Springer, vol. 7(3), pages 267-288, September.
    • Handle: RePEc:kap:qmktec:v:7:y:2009:i:3:p:267-288
    DOI: 10.1007/s11129-009-9070-3
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    More about this item

    Keywords

    Game theory; Cheap talk; Matching; Uncertainty and information transmission; D11; M3;
    All these keywords.

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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