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Feminine to smell but masculine to touch ? Multisensory congruence and its effect on the aesthetic experience

Citations

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Cited by:

  1. Helmefalk, Miralem & Hultén, Bertil, 2017. "Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 1-11.
  2. Zhu, Ying & Meyer, Jeffrey, 2017. "Getting in touch with your thinking style: How touchscreens influence purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 51-58.
  3. Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Deng, Xiaoyan, 2019. "A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions," Journal of Retailing, Elsevier, vol. 95(4), pages 204-218.
  4. Carnevale, Marina & Hadi, Rhonda & Luna, David & Pogacar, Ruth, 2023. "Follow your nose when it sounds right: How brand names influence consumer responses to product scents," Journal of Business Research, Elsevier, vol. 157(C).
  5. Lin, Lily & Hoegg, JoAndrea & Aquino, Karl, 2018. "When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions," Journal of Retailing, Elsevier, vol. 94(3), pages 296-311.
  6. Cowan, Kirsten & Spielmann, Nathalie & Horn, Esther & Griffart, Clovis, 2021. "Perception is reality… How digital retail environments influence brand perceptions through presence," Journal of Business Research, Elsevier, vol. 123(C), pages 86-96.
  7. Abhishek, 2015. "Will you buy if others touch it? Evaluation of products touched by others during shopping," IIMA Working Papers WP2015-03-13, Indian Institute of Management Ahmedabad, Research and Publication Department.
  8. Yoganathan, Vignesh & Osburg, Victoria-Sophie & Akhtar, Pervaiz, 2019. "Sensory stimulation for sensible consumption: Multisensory marketing for e-tailing of ethical brands," Journal of Business Research, Elsevier, vol. 96(C), pages 386-396.
  9. Ma, Jianan & Li, Fangxuan (Sam), 2023. "Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  10. Roggeveen, Anne L. & Grewal, Dhruv & Schweiger, Elisa B., 2020. "The DAST Framework for Retail Atmospherics: The Impact of In- and Out-of-Store Retail Journey Touchpoints on the Customer Experience," Journal of Retailing, Elsevier, vol. 96(1), pages 128-137.
  11. Doucé, Lieve & Adams, Carmen, 2020. "Sensory overload in a shopping environment: Not every sensory modality leads to too much stimulation," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  12. Li, Menglin & Jin, Yufang & Zhang, Jurui & Liu, Raymond, 2022. "Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  13. Pei Li & Chunmao Wu & Charles Spence, 2023. "Comparing the influence of visual information and the perceived intelligence of voice assistants when shopping for sustainable clothing online," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
  14. Roy, Rajat & Togawa, Taku & Park, Jaewoo & Ishii, Hiroaki & Naidoo, Vik, 2024. "The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing," Journal of Business Research, Elsevier, vol. 182(C).
  15. Laurent Busca & Julien Grobert & Cyrielle Vellera, 2021. "Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators," Post-Print hal-03256558, HAL.
  16. Ford, Robert C., 2014. "Prime time: The strategic use of subconscious priming to enhance customer satisfaction," Business Horizons, Elsevier, vol. 57(2), pages 269-277.
  17. Flavián, Carlos & Ibáñez-Sánchez, Sergio & Orús, Carlos, 2021. "The influence of scent on virtual reality experiences: The role of aroma-content congruence," Journal of Business Research, Elsevier, vol. 123(C), pages 289-301.
  18. Otterbring, Tobias & Bhatnagar, Roopali & Samuelsson, Peter & Borau, Sylvie, 2021. "Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  19. Roselia Servín-Juárez & Carlos J. O. Trejo-Pech & Alma Yanet Pérez-Vásquez & Álvaro Reyes-Duarte, 2021. "Specialty Coffee Shops in Mexico: Factors Influencing the Likelihood of Purchasing High-Quality Coffee," Sustainability, MDPI, vol. 13(7), pages 1-20, March.
  20. Herrmann, Andreas & Zidansek, Manja & Sprott, David E. & Spangenberg, Eric R., 2013. "The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales," Journal of Retailing, Elsevier, vol. 89(1), pages 30-43.
  21. Moein Abdolmohamad Sagha & Nader Seyyedamiri & Pantea Foroudi & Morteza Akbari, 2022. "The One Thing You Need to Change Is Emotions: The Effect of Multi-Sensory Marketing on Consumer Behavior," Sustainability, MDPI, vol. 14(4), pages 1-18, February.
  22. Adilson Borges & Felipe Pantoja & Patricia Rossi & Amanda Yamim, 2020. "If I Touch It, I will Like It! The Role of Tactile Inputs on Gustatory Perceptions of Food Items," Post-Print hal-02507986, HAL.
  23. Chong Guan & Ding Ding & Jing Ren & Jiancang Guo, 2024. "Unveiling the aesthetic “wow factor”: The role of aesthetic incongruity and image quality in NFT art valuation with computer vision," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-16, December.
  24. Girard, Marc & Girard, Anna & Suppin, Anna-Caroline & Bartsch, Silke, 2016. "The scentscape: An integrative framework describing scents in servicescapes," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(1), pages 597-622.
  25. Carol L. Esmark & Stephanie M. Noble, 2018. "Retail space invaders: when employees’ invasion of customer space increases purchase intentions," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 477-496, May.
  26. Mulcahy, Rory Francis & Riedel, Aimee S., 2020. "‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  27. Fürst, Andreas & Pečornik, Nina & Binder, Christian, 2021. "All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?," Journal of Retailing, Elsevier, vol. 97(3), pages 439-458.
  28. Errajaa, Karim & Daucé, Bruno & Legohérel, Patrick, 2020. "Consumer reactions to olfactory congruence with brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  29. Krishna, Aradhna & Cian, Luca & Aydınoğlu, Nilüfer Z., 2017. "Sensory Aspects of Package Design," Journal of Retailing, Elsevier, vol. 93(1), pages 43-54.
  30. Doucé, Lieve & Willems, Kim & Chaudhuri, Arjun, 2022. "Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  31. Eliane Schreuder & Jan van Erp & Alexander Toet & Victor L. Kallen, 2016. "Emotional Responses to Multisensory Environmental Stimuli," SAGE Open, , vol. 6(1), pages 21582440166, February.
  32. Jha, Subhash & Balaji, M.S. & Peck, Joann & Oakley, Jared & Deitz, George D., 2020. "The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence," Journal of Retailing, Elsevier, vol. 96(4), pages 590-605.
  33. Imschloss, Monika & Kuehnl, Christina, 2019. "Feel the Music! Exploring the Cross-modal Correspondence between Music and Haptic Perceptions of Softness," Journal of Retailing, Elsevier, vol. 95(4), pages 158-169.
  34. Silvia Cachero-Martínez & Rodolfo Vázquez-Casielles, 2018. "Developing the Marketing Experience to Increase Shopping Time: The Moderating Effect of Visit Frequency," Administrative Sciences, MDPI, vol. 8(4), pages 1-21, November.
  35. Ramona Luca & Delane Botelho, 2021. "The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 145-161, June.
  36. Errajaa, Karim & Legohérel, Patrick & Daucé, Bruno, 2018. "Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 100-108.
  37. Cuny, Caroline & Petit, Cécile & Allain, Gaël, 2021. "Capturing implicit texture–flavour associations to predict consumers’ new product preferences," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  38. Manshad, Muhanad Shakir & Brannon, Daniel, 2021. "Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment," Journal of Business Research, Elsevier, vol. 122(C), pages 88-96.
  39. Pantoja, Felipe & Borges, Adilson & Rossi, Patricia & Yamim, Amanda Pruski, 2020. "If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  40. Lieve Doucé, 2022. "The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior," Sustainability, MDPI, vol. 14(9), pages 1-25, May.
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