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An exploratory study of consumers’ perceptions: What are affordable luxuries?

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  1. Das, Manish & Jebarajakirthy, Charles & Sivapalan, Achchuthan, 2022. "How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  2. Giuseppe Colella & Cesare Amatulli & Maria Pilar Martinez-Ruiz, 2020. "Social Media Marketing and Luxury Consumption: A Literature Review," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(4), pages 1-30, March.
  3. Purohit, Sonal & Radia, Karan Nilesh, 2022. "Conceptualizing masstige buying behavior: A mixed-method approach," Journal of Business Research, Elsevier, vol. 142(C), pages 886-898.
  4. Alić Adi & Činjarević Merima & Maktouf-Kahriman Nedžla, 2022. "Exploring the antecedents of masstige purchase behaviour among different generations," Management & Marketing, Sciendo, vol. 17(3), pages 255-271, September.
  5. Bahri-Ammari, Nedra & Coulibaly, Daouda & Ben Mimoun, Mohamed Slim, 2020. "The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
  6. Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
  7. Das, Manish & Saha, Victor & Jebarajakirthy, Charles & Kalai, Anjana & Debnath, Nirmalya, 2022. "Cultural consequences of brands' masstige: An emerging market perspective," Journal of Business Research, Elsevier, vol. 146(C), pages 338-353.
  8. Christoph F. Wiedenroth & Verena Otter, 2022. "Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-30, December.
  9. Makkar, Marian & Yap, Sheau-Fen, 2018. "Emotional experiences behind the pursuit of inconspicuous luxury," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 222-234.
  10. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen & Sabri, Mohamad Fazli & Kamal Basha, Norazlyn, 2021. "Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  11. Mohamed Akli Achabou, 2021. "Is animal welfare a central issue for consumers of luxury goods?," Natural Resources Forum, Blackwell Publishing, vol. 45(1), pages 18-36, February.
  12. Giuseppe Colella & Andrea Sestino & Cesare Amatulli, 2022. "The Role of Consumers’ Individual Differences and Perceived Product Quality in Sustainable Luxury Marketing: An Experimental Study in a Social Media Context," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 1-34, December.
  13. Prandelli, Emanuela & Wang, Yajin & Weijo, Henri, 2024. "Luxury branding and the creator Economy: Emerging challenges and future avenues," International Journal of Research in Marketing, Elsevier, vol. 41(3), pages 455-467.
  14. Gilal, Faheem Gul & Gilal, Naeem Gul & Shahid, Shadma & Gilal, Rukhsana Gul & Shah, Syed Mir Muhammad, 2022. "The role of product design in shaping masstige brand passion: A masstige theory perspective," Journal of Business Research, Elsevier, vol. 152(C), pages 487-504.
  15. Robertson, Jeandri & Botha, Elsamari & Ferreira, Caitlin & Pitt, Leyland, 2022. "How deep is your love? The brand love-loyalty matrix in consumer-brand relationships," Journal of Business Research, Elsevier, vol. 149(C), pages 651-662.
  16. Antonella Samoggia & Margherita Del Prete & Chiara Argenti, 2020. "Functional Needs, Emotions, and Perceptions of Coffee Consumers and Non-Consumers," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
  17. Huang, Ava & Dawes, John & Lockshin, Larry & Greenacre, Luke, 2017. "Consumer response to price changes in higher-priced brands," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 1-10.
  18. Margherita Del Prete & Antonella Samoggia, 2020. "Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
  19. Shin, Hyunju & Eastman, Jacqueline K. & Mothersbaugh, David, 2017. "The effect of a limited-edition offer following brand dilution on consumer attitudes toward a luxury brand," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 59-70.
  20. de Kerviler, Gwarlann & Rodriguez, Carlos M., 2019. "Luxury brand experiences and relationship quality for Millennials: The role of self-expansion," Journal of Business Research, Elsevier, vol. 102(C), pages 250-262.
  21. Park, Jungkun & Back, Seung Yub & Kim, Dongyoup, 2022. "Masstige consumption values and its effect on consumer behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
  22. Jebarajakirthy, Charles & Das, Manish, 2020. "How self-construal drives intention for status consumption: A moderated mediated mechanism," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
  23. Abbas, Shahbaz & Rao, Abdur Rehman Bin Nasir & Khattak, Farrukh & Ahmad, Yasir, 2024. "Revolutionising sustainability using a new triplet: A system dynamic model," Ecological Modelling, Elsevier, vol. 492(C).
  24. Kapferer, Jean-Noël & Valette-Florence, Pierre, 2021. "Which consumers believe luxury must be expensive and why? A cross-cultural comparison of motivations," Journal of Business Research, Elsevier, vol. 132(C), pages 301-313.
  25. Gwarlann de Kerviler & Carlos Rodriguez, 2019. "Luxury brand experiences and relationship quality for Millennials: The role of self-expansion," Post-Print hal-02114441, HAL.
  26. Tatjana Mihailovic & Tiziano Vescovi & Andrea Pontiggia, 2017. "The Beauty Ideal in Chinese Luxury Cosmetics: Adaptation Strategies of Western Companies," Working Papers 07, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
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