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Effects of big data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective

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Cited by:

  1. Boto Ferreira, Mário & Costa Pinto, Diego & Maurer Herter, Márcia & Soro, Jerônimo & Vanneschi, Leonardo & Castelli, Mauro & Peres, Fernando, 2021. "Using artificial intelligence to overcome over-indebtedness and fight poverty," Journal of Business Research, Elsevier, vol. 131(C), pages 411-425.
  2. Aljumah, Ahmad Ibrahim & Nuseir, Mohammed T. & Alam, Md. Mahmudul, 2021. "Traditional Marketing Analytics, Big Data Analytics, Big Data System Quality and the Success of New Product Development," OSF Preprints 9auec, Center for Open Science.
  3. “Jimmy” Xu, Zhenning & Ramirez, Edward & Liu, Pan & Frankwick, Gary L., 2024. "Evaluating underlying factor structures using novel machine learning algorithms: An empirical and simulation study," Journal of Business Research, Elsevier, vol. 173(C).
  4. Mingle Zhou & Yu Wang & Hui Jiang & Min Li & Gang Li, 2023. "How Leadership Influences Open Government Data (OGD)-Driven Innovation: The Mediating Role of Organizational Commitment," Sustainability, MDPI, vol. 15(2), pages 1-18, January.
  5. Juan-Pedro Cabrera-Sánchez & Iviane Ramos-de-Luna & Elena Carvajal-Trujillo & Ángel F. Villarejo-Ramos, 2020. "Online Recommendation Systems: Factors Influencing Use in E-Commerce," Sustainability, MDPI, vol. 12(21), pages 1-15, October.
  6. Pantano, Eleonora & Dennis, Charles, 2019. "Store buildings as tourist attractions: Mining retail meaning of store building pictures through a machine learning approach," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 304-310.
  7. Vinicius Luiz Ferraz Minatogawa & Matheus Munhoz Vieira Franco & Izabela Simon Rampasso & Rosley Anholon & Ruy Quadros & Orlando Durán & Antonio Batocchio, 2019. "Operationalizing Business Model Innovation through Big Data Analytics for Sustainable Organizations," Sustainability, MDPI, vol. 12(1), pages 1-29, December.
  8. Zhengang Zhang & Yu Shang & Linyuan Cheng & Antao Hu, 2022. "Big Data Capability and Sustainable Competitive Advantage: The Mediating Role of Ambidextrous Innovation Strategy," Sustainability, MDPI, vol. 14(14), pages 1-17, July.
  9. Haili Zhang & Michael Song & Huanhuan He, 2020. "Achieving the Success of Sustainability Development Projects through Big Data Analytics and Artificial Intelligence Capability," Sustainability, MDPI, vol. 12(3), pages 1-23, January.
  10. Ghasemaghaei, Maryam & Calic, Goran, 2020. "Assessing the impact of big data on firm innovation performance: Big data is not always better data," Journal of Business Research, Elsevier, vol. 108(C), pages 147-162.
  11. Tanzeela AQIF & Abdul WAHAB, 2022. "Reshaping The Future Of Retail Marketing Through Big Data: A Review From 2009 To 2022," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(3), pages 5-24, September.
  12. Ashrafi, Amir & Zare Ravasan, Ahad & Trkman, Peter & Afshari, Samira, 2019. "The role of business analytics capabilities in bolstering firms’ agility and performance," International Journal of Information Management, Elsevier, vol. 47(C), pages 1-15.
  13. Ghasemaghaei, Maryam & Calic, Goran, 2019. "Does big data enhance firm innovation competency? The mediating role of data-driven insights," Journal of Business Research, Elsevier, vol. 104(C), pages 69-84.
  14. Claudio Vitari & Elisabetta Raguseo, 2019. "Big data analytics business value and firm performance: Linking with environmental context," Post-Print hal-02293765, HAL.
  15. Symitsi, Efthymia & Stamolampros, Panagiotis & Daskalakis, George & Korfiatis, Nikolaos, 2021. "The informational value of employee online reviews," European Journal of Operational Research, Elsevier, vol. 288(2), pages 605-619.
  16. Purva Grover & Arpan Kumar Kar, 2017. "Big Data Analytics: A Review on Theoretical Contributions and Tools Used in Literature," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 18(3), pages 203-229, September.
  17. Sitonio, Camila & Nucciarelli, Alberto, 2018. "The Impact of Blockchain on the Music Industry," 29th European Regional ITS Conference, Trento 2018 184968, International Telecommunications Society (ITS).
  18. J. Piet Hausberg & Kirsten Liere-Netheler & Sven Packmohr & Stefanie Pakura & Kristin Vogelsang, 2019. "Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis," Journal of Business Economics, Springer, vol. 89(8), pages 931-963, December.
  19. Tseng, Hsiao-Ting, 2023. "Customer-centered data power: Sensing and responding capability in big data analytics," Journal of Business Research, Elsevier, vol. 158(C).
  20. Marina Proença & Tomas Sparano Martins, 2024. "The role of absorptive capacity in the use of digital marketing analytics for effective marketing decisions," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 687-700, September.
  21. Hoque, Mohammad Tayeenul & Nath, Prithwiraj & Ahammad, Mohammad Faisal & Tzokas, Nikolaos & Yip, Nick, 2022. "Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance," Journal of Business Research, Elsevier, vol. 144(C), pages 1007-1023.
  22. Patrick Mikalef & Ilias O. Pappas & John Krogstie & Michail Giannakos, 2018. "Big data analytics capabilities: a systematic literature review and research agenda," Information Systems and e-Business Management, Springer, vol. 16(3), pages 547-578, August.
  23. Filomena Izzo, 2019. "Management Transition to Big Data Analytics: Exploratory Study on Airline Industry," International Business Research, Canadian Center of Science and Education, vol. 12(10), pages 48-56, October.
  24. Alekh Gour & Shikha Aggarwal & Subodha Kumar, 2022. "Lending ears to unheard voices: An empirical analysis of user‐generated content on social media," Production and Operations Management, Production and Operations Management Society, vol. 31(6), pages 2457-2476, June.
  25. Nguyen Anh Khoa Dam & Thang Le Dinh & William Menvielle, 2019. "A systematic literature review of big data adoption in internationalization," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 182-195, September.
  26. Feng Xiong & Maoyue Xie & Lingjuan Zhao & Cheng Li & Xuan Fan, 2022. "Recognition and Evaluation of Data as Intangible Assets," SAGE Open, , vol. 12(2), pages 21582440221, April.
  27. Giorgi Shuradze & Yevgen Bogodistov & Heinz-Theo Wagner, 2018. "The Role Of Marketing-Enabled Data Analytics Capability And Organisational Agility For Innovation: Empirical Evidence From German Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-32, May.
  28. Blasco-Arcas, Lorena & Lee, Hsin-Hsuan Meg & Kastanakis, Minas N. & Alcañiz, Mariano & Reyes-Menendez, Ana, 2022. "The role of consumer data in marketing: A research agenda," Journal of Business Research, Elsevier, vol. 146(C), pages 436-452.
  29. Hui Zhang & Huguang Rao & Junzheng Feng, 2018. "Product innovation based on online review data mining: a case study of Huawei phones," Electronic Commerce Research, Springer, vol. 18(1), pages 3-22, March.
  30. El-Haddadeh, Ramzi & Osmani, Mohamad & Hindi, Nitham & Fadlalla, Adam, 2021. "Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics," Journal of Business Research, Elsevier, vol. 131(C), pages 402-410.
  31. Spreitzenbarth, Jan & Stuckenschmidt, Heiner & Bode, Christoph, 2021. "The state of artificial intelligence: Procurement versus sales and marketing," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Ringle, Christian M. & Blecker, Thorsten (ed.), Adapting to the Future: How Digitalization Shapes Sustainable Logistics and Resilient Supply Chain Management. Proceedings of the Hamburg Internationa, volume 31, pages 223-243, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
  32. Braganza, Ashley & Brooks, Laurence & Nepelski, Daniel & Ali, Maged & Moro, Russ, 2017. "Resource management in big data initiatives: Processes and dynamic capabilities," Journal of Business Research, Elsevier, vol. 70(C), pages 328-337.
  33. José Ramón Saura & Pedro Palos-Sánchez & Luis Manuel Cerdá Suárez, 2017. "Understanding the Digital Marketing Environment with KPIs and Web Analytics," Future Internet, MDPI, vol. 9(4), pages 1-13, November.
  34. Ayan Chatterjee & Debmallya Chatterjee, 2024. "A Journey of Business Analytics in Improving Supply Chain Performance: A Systematic Review of Literature," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(2), pages 337-361, May.
  35. Abhijith Anand & Rajeev Sharma & Rajiv Kohli, 2020. "The Effects of Operational and Financial Performance Failure on BI&A-Enabled Search Behaviors: A Theory of Performance-Driven Search," Information Systems Research, INFORMS, vol. 31(4), pages 1144-1163, December.
  36. Imran Bashir Dar & Muhammad Bashir Khan & Abdul Zahid Khan & Bahaudin G. Mujtaba, 2021. "A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 242-261, September.
  37. Wang, Yichuan & Hajli, Nick, 2017. "Exploring the path to big data analytics success in healthcare," Journal of Business Research, Elsevier, vol. 70(C), pages 287-299.
  38. v. Alberti-Alhtaybat, Larissa & Al-Htaybat, Khaldoon & Hutaibat, Khalid, 2019. "A knowledge management and sharing business model for dealing with disruption: The case of Aramex," Journal of Business Research, Elsevier, vol. 94(C), pages 400-407.
  39. Akhtar, Pervaiz & Khan, Zaheer & Tarba, Shlomo & Jayawickrama, Uchitha, 2018. "The Internet of Things, dynamic data and information processing capabilities, and operational agility," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 307-316.
  40. Elisabetta Raguseo & Claudio Vitari, 2017. "Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects," Grenoble Ecole de Management (Post-Print) halshs-01923259, HAL.
  41. Maya Vachkova & Arsalan Ghouri & Haidy Ashour & Normalisa Binti Md Isa & Gregory Barnes, 2023. "Big data and predictive analytics and Malaysian micro-, small and medium businesses," SN Business & Economics, Springer, vol. 3(8), pages 1-28, August.
  42. Glyptis, Loukas & Hadjielias, Elias & Christofi, Michael & Kvasova, Olga & Vrontis, Demetris, 2021. "Dynamic familiness capabilities and family business growth: A longitudinal perspective framed within management accounting," Journal of Business Research, Elsevier, vol. 127(C), pages 346-363.
  43. Agag, Gomaa & Shehawy, Yasser Moustafa & Almoraish, Ahmed & Eid, Riyad & Chaib Lababdi, Houyem & Gherissi Labben, Thouraya & Abdo, Said Shabban, 2024. "Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  44. Olabode, Oluwaseun E. & Boso, Nathaniel & Hultman, Magnus & Leonidou, Constantinos N., 2022. "Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity," Journal of Business Research, Elsevier, vol. 139(C), pages 1218-1230.
  45. Zeng, Jing & Mahdi Tavalaei, M. & Khan, Zaheer, 2021. "Sharing economy platform firms and their resource orchestration approaches," Journal of Business Research, Elsevier, vol. 136(C), pages 451-465.
  46. Dawn Iacobucci & Maria Petrescu & Anjala Krishen & Michael Bendixen, 2019. "The state of marketing analytics in research and practice," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 152-181, September.
  47. Côrte-Real, Nadine & Oliveira, Tiago & Ruivo, Pedro, 2017. "Assessing business value of Big Data Analytics in European firms," Journal of Business Research, Elsevier, vol. 70(C), pages 379-390.
  48. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2017. "A multidisciplinary perspective of big data in management research," International Journal of Production Economics, Elsevier, vol. 191(C), pages 97-112.
  49. Irina Maiorescu & Mihaela Bucur & Bogdan Georgescu & Daniel Moise & Vasile Alecsandru Strat & Ion Daniel Zgură, 2020. "Social Media and IOT Wearables in Developing Marketing Strategies. Do SMEs Differ From Large Enterprises?," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
  50. Saeed Tajdini, 2023. "The effects of internet search intensity for products on companies’ stock returns: a competitive intelligence perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(3), pages 352-365, September.
  51. Brewis, Claire & Dibb, Sally & Meadows, Maureen, 2023. "Leveraging big data for strategic marketing: A dynamic capabilities model for incumbent firms," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  52. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
  53. Fiona Maria Schweitzer & Matthias Handrich & Sven Heidenreich, 2019. "Digital Transformation In The New Product Development Process: The Role Of It-Enabled Plm Systems For Relational, Structural, And Npd Performance," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(07), pages 1-34, October.
  54. Elisabetta Raguseo & Claudio Vitari, 2017. "Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects," Post-Print halshs-01923259, HAL.
  55. Yu, Feifei & Du, Hongyan & Li, Xiaotong & Cao, Jiayu, 2023. "Enterprise digitalization, business strategy and subsidy allocation: Evidence of the signaling effect," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
  56. Kalle Nuortimo & Janne Harkonen, 2019. "Establishing an automated brand index based on opinion mining: analysis of printed and social media," Journal of Marketing Analytics, Palgrave Macmillan, vol. 7(3), pages 141-151, September.
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