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Applying the technology acceptance model in a two-country study of SMS advertising

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  1. Pedro Cuesta-Valiño & Pablo Gutiérrez Rodríguez & Estela Núñez-Barriopedro, 2020. "Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response," IJERPH, MDPI, vol. 17(18), pages 1-20, September.
  2. Margarita De-Miguel-Guzmán & Carlos Ronquillo-Bolaños & Alexander Sánchez-Rodríguez & Gelmar García-Vidal & Reyner Pérez-Campdesuñer & Rodobaldo Martínez-Vivar, 2020. "Analysis of the Effectiveness of Advertising Messages. Comparison by Media, Typology, and Schedule of Advertisements," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(1), pages 27-46.
  3. Rizwan Raheem Ahmed & Dalia Streimikiene & Gerhard Berchtold & Jolita Vveinhardt & Zahid Ali Channar & Riaz Hussain Soomro, 2019. "Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan," Sustainability, MDPI, vol. 11(12), pages 1-40, June.
  4. Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene, 2017. "Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(6), pages 1115-1134, November.
  5. Solomon E. Uhunamure & Nthaduleni S. Nethengwe & David Tinarwo, 2021. "Development of a Comprehensive Conceptual Framework for Biogas Technology Adoption in South Africa," Resources, MDPI, vol. 10(8), pages 1-21, July.
  6. Aliperti, Giuseppe & Cruz, Ana Maria, 2019. "Investigating tourists' risk information processing," Annals of Tourism Research, Elsevier, vol. 79(C).
  7. Picoto, Winnie Ng & Pinto, Inês, 2021. "Cultural impact on mobile banking use – A multi-method approach," Journal of Business Research, Elsevier, vol. 124(C), pages 620-628.
  8. Ho, Manh-Tung & Mantello, Peter & Ghotbi, Nader & Nguyen, Minh-Hoang & Nguyen, Hong-Kong T. & Vuong, Quan-Hoang, 2022. "Rethinking technological acceptance in the age of emotional AI: Surveying Gen Z (Zoomer) attitudes toward non-conscious data collection," Technology in Society, Elsevier, vol. 70(C).
  9. Nelson Oly Ndubisi & Yi Li & Ana Beatriz Lopes Sousa Jabbour & Charbel Jose Chiappetta Jabbour & Phoebe A. C. Ndubisi, 2022. "Managing Covid-19 pandemic and supply chain disruptions through employee attitude: A cross-country analysis based on the transtheoretical model," Operations Management Research, Springer, vol. 15(3), pages 1096-1114, December.
  10. Yu-Sheng Kao & Kazumitsu Nawata & Chi-Yo Huang, 2019. "An Exploration and Confirmation of the Factors Influencing Adoption of IoT-Based Wearable Fitness Trackers," IJERPH, MDPI, vol. 16(18), pages 1-31, September.
  11. Peter Mantello & Manh-Tung Ho & Minh-Hoang Nguyen & Quan-Hoang Vuong, 2023. "Machines that feel: behavioral determinants of attitude towards affect recognition technology—upgrading technology acceptance theory with the mindsponge model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-16, December.
  12. Nguyen Ngoc Thi Hong & Rudawska Edyta, 2022. "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(3), pages 112-135, September.
  13. Liedong, Tahiru Azaaviele & Aghanya, Daniel & Jimenez, Alfredo & Rajwani, Tazeeb, 2023. "Corporate political activity and bribery in Africa: Do internet penetration and foreign ownership matter?," Journal of Business Research, Elsevier, vol. 154(C).
  14. Robert Stefko & Radovan Bacik & Richard Fedorko & Maria Olearova, 2022. "Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing," Oeconomia Copernicana, Institute of Economic Research, vol. 13(1), pages 181-223, March.
  15. Małecka, Agnieszka & Mitręga, Maciej & Mróz-Gorgoń, Barbara & Pfajfar, Gregor, 2022. "Adoption of collaborative consumption as sustainable social innovation: Sociability and novelty seeking perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 163-179.
  16. Kol, Ofrit & Levy, Shalom, 2023. "Men on a mission, women on a journey - Gender differences in consumer information search behavior via SNS: The perceived value perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  17. Elodie Attié & Lars Meyer-Waarden, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Post-Print hal-04065165, HAL.
  18. Lu, Chih-Cheng & Wu, Ing-Long & Hsiao, Wei-Hung, 2019. "Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives," International Journal of Information Management, Elsevier, vol. 47(C), pages 101-111.
  19. Schill, Marie & Godefroit-Winkel, Delphine & Diallo, Mbaye Fall & Barbarossa, Camilla, 2019. "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?," Ecological Economics, Elsevier, vol. 161(C), pages 176-185.
  20. Xue Sun & Yuhao Li & Bo Guo & Li Gao, 2023. "Marketing Automation: How to Effectively Lead the Advertising Promotion for Social Reconstruction in Hotels," Sustainability, MDPI, vol. 15(5), pages 1-20, March.
  21. Lim, Joon Soo & Zhang, Jun, 2022. "Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency," Technology in Society, Elsevier, vol. 69(C).
  22. Wang, Guoqiang & Tan, Garry Wei-Han & Yuan, Yunpeng & Ooi, Keng-Boon & Dwivedi, Yogesh K., 2022. "Revisiting TAM2 in behavioral targeting advertising: A deep learning-based dual-stage SEM-ANN analysis," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
  23. Wajeeha Aslam & Iviane Ramos de Luna & Muhammad Asim & Kashif Farhat, 2023. "Do the Preceding Self-service Technologies Influence Mobile Banking Adoption?," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 50-66, January.
  24. Hamed Taherdoost, 2018. "A review of technology acceptance and adoption models and theories," Post-Print hal-03741843, HAL.
  25. Attié, Elodie & Meyer-Waarden, Lars, 2022. "The acceptance and usage of smart connected objects according to adoption stages: an enhanced technology acceptance model integrating the diffusion of innovation, uses and gratification and privacy ca," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
  26. Marie Schill & Delphine Godefroit-Winkel & Mbaye Fall Diallo & Camilla Barbarossa, 2019. "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?," Post-Print hal-02091348, HAL.
  27. Garaus, Marion & Wolfsteiner, Elisabeth & Wagner, Udo, 2016. "Shoppers' acceptance and perceptions of electronic shelf labels," Journal of Business Research, Elsevier, vol. 69(9), pages 3687-3692.
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