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Going green: How different advertising appeals impact green consumption behavior

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  1. De Silva, Muthu & Wang, Pengji & Kuah, Adrian T.H., 2021. "Why wouldn’t green appeal drive purchase intention? Moderation effects of consumption values in the UK and China," Journal of Business Research, Elsevier, vol. 122(C), pages 713-724.
  2. Xingyuan Wang & Yaming Wang & Yi Wang, 2021. "The Influence of Infectious Disease Cues on Purchase Intention for Environmentally Friendly Products," IJERPH, MDPI, vol. 18(16), pages 1-18, August.
  3. Hongsha Wang & Qihui Chen & Bhagyashree Katare, 2023. "Nudging Chinese consumers to embrace sustainable milk consumption: How should information be provided?," Agribusiness, John Wiley & Sons, Ltd., vol. 39(S1), pages 1512-1534, December.
  4. Rizzi, Francesco & Gigliotti, Marina & Runfola, Andrea & Ferrucci, Luca, 2022. "Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  5. Yue Ni & Qiqi Cheng, 2022. "The Moderating Effect of the Sense of Power on Green (NonGreen) Appeal in Promoting Sustainable Consumption," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
  6. Zhang, Xing & Wang, Xinyue & Wang, Durong & Xiao, Quan & Deng, Zhaohua, 2024. "How the linguistic style of medical crowdfunding charitable appeal influences individuals' donations," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
  7. Shan, Minghui & Zhu, Zhenzhong & Song, Chunlei & Chen, Haipeng (Allan), 2023. "The effectiveness of advertising appeals: A culturally-derived power perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  8. Han, Nah Ray & Baek, Tae Hyun & Yoon, Sukki & Kim, Yeonshin, 2019. "Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 352-361.
  9. Li, You & Wu, Shuilong & Yuan, Yongna & Hu, Zekun, 2024. "How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  10. Boonpanya, Ornicha, 2024. "Exploring Digital Nudges in Green Purchase Intentions: The Influence of Green Claims and Social Norms," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302500, International Telecommunications Society (ITS).
  11. Meng Zhang & Ruyang Zhang & Yafei Li & Yue Zhou, 2024. "Knowing green, buying green: University students green knowledge and green purchase behavior," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-7, December.
  12. Lucy Chamberlin & Casper Boks, 2018. "Marketing Approaches for a Circular Economy: Using Design Frameworks to Interpret Online Communications," Sustainability, MDPI, vol. 10(6), pages 1-27, June.
  13. Yong Zhang & Jiayu Ao & Jiayue Deng, 2019. "The Influence of High–Low Power on Green Consumption: The Moderating Effect of Impression Management Motivation," Sustainability, MDPI, vol. 11(16), pages 1-16, August.
  14. Armah, Abdul Karim & Li, Jinfa, 2023. "Generational cohorts’ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology acceptance," Technology in Society, Elsevier, vol. 75(C).
  15. Loebnitz, Natascha & Frank, Phillip & Otterbring, Tobias, 2022. "Stairway to organic heaven: The impact of social and temporal distance in print ads," Journal of Business Research, Elsevier, vol. 139(C), pages 1044-1057.
  16. Xixiang Sun & Ziyuan Tian & Jianguo Wang & Weihuan Su, 2022. "The Impact of Environmental Commitment on Green Purchase Behavior in China," IJERPH, MDPI, vol. 19(14), pages 1-17, July.
  17. Saddam A. Hazaea & Ebrahim Mohammed Al-Matari & Khaled Zedan & Saleh F. A. Khatib & Jinyu Zhu & Hamzeh Al Amosh, 2022. "Green Purchasing: Past, Present and Future," Sustainability, MDPI, vol. 14(9), pages 1-28, April.
  18. Theo Lieven & Beatrice Hügler, 2021. "Did Electric Vehicle Sales Skyrocket Due to Increased Environmental Awareness While Total Vehicle Sales Declined during COVID-19?," Sustainability, MDPI, vol. 13(24), pages 1-19, December.
  19. Tat-Dat Bui & Ming K. Lim & Raditia Yudistira Sujanto & Monica Ongkowidjaja & Ming-Lang Tseng, 2022. "Building a Hierarchical Sustainable Consumption Behavior Model in Qualitative Information: Consumer Behavior Influences on Social Impacts and Environmental Responses," Sustainability, MDPI, vol. 14(16), pages 1-22, August.
  20. Ming, Yaxin & Deng, Huixin & Wu, Xiaoyue, 2022. "The negative effect of air pollution on people's pro-environmental behavior," Journal of Business Research, Elsevier, vol. 142(C), pages 72-87.
  21. Dong Hoo Kim & Doori Song, 2019. "Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 255-267, May.
  22. Liying Xu & Feng Yu & Xiaojun Ding, 2020. "Circular-Looking Makes Green-Buying: How Brand Logo Shapes Influence Green Consumption," Sustainability, MDPI, vol. 12(5), pages 1-13, February.
  23. Robinson, Stefanie & Eilert, Meike, 2018. "The role of message specificity in corporate social responsibility communication," Journal of Business Research, Elsevier, vol. 90(C), pages 260-268.
  24. Jesse R. Catlin & Michael Gerhard Luchs & Marcus Phipps, 2017. "Consumer Perceptions of the Social Vs. Environmental Dimensions of Sustainability," Journal of Consumer Policy, Springer, vol. 40(3), pages 245-277, September.
  25. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
  26. (Anna) Kim, Eunjin & Shoenberger, Heather & (Penny) Kwon, Eunseon & Ratneshwar, S., 2022. "A narrative approach for overcoming the message credibility problem in green advertising," Journal of Business Research, Elsevier, vol. 147(C), pages 449-461.
  27. Dae-Young Kim & Sung-Bum Kim & Kathleen Jeehyae Kim, 2019. "Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 363-388, June.
  28. Ainslie E. Schultz & Kevin P. Newman & Scott A. Wright, 2023. "The Negative Effect of Low Belonging on Consumer Responses to Sustainable Products," Journal of Business Ethics, Springer, vol. 187(3), pages 473-492, October.
  29. Jin Sun & Chen Chen & Junmei Lan, 2022. "Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising," Sustainability, MDPI, vol. 14(23), pages 1-19, December.
  30. Matthew B. Lunde, 2018. "Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 85-110, December.
  31. van Gils, Suzanne & Horton, Kate E., 2019. "How can ethical brands respond to service failures? Understanding how moral identity motivates compensation preferences through self-consistency and social approval," Journal of Business Research, Elsevier, vol. 95(C), pages 455-463.
  32. Yuan Ma & Changshan Liu, 2022. "The Impact of Online Environmental Platform Services on Users’ Green Consumption Behaviors," IJERPH, MDPI, vol. 19(13), pages 1-15, June.
  33. Cesare Amatulli & Matteo Angelis & Alessandro M. Peluso & Isabella Soscia & Gianluigi Guido, 2019. "The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame," Journal of Business Ethics, Springer, vol. 157(4), pages 1111-1132, July.
  34. Lu, Juan & Li, He, 2023. "The impact of environmental corruption on green consumption: A quantitative analysis based on China's Judicial Document Network and Baidu Index," Socio-Economic Planning Sciences, Elsevier, vol. 86(C).
  35. Jiatong Dai & Guanghua Sheng, 2022. "Advertising strategies and sustainable development: The effects of green advertising appeals and subjective busyness on green purchase intention," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 3421-3436, November.
  36. Yanyan Chen & Dirk C. Moosmayer, 2020. "When Guilt is Not Enough: Interdependent Self-Construal as Moderator of the Relationship Between Guilt and Ethical Consumption in a Confucian Context," Journal of Business Ethics, Springer, vol. 161(3), pages 551-572, January.
  37. Guanfei Zhang & Mei Li & Jin Li & Min Tan & Huie Li & Yiping Zhong, 2022. "Green Product Types Modulate Green Consumption in the Gain and Loss Framings: An Event-Related Potential Study," IJERPH, MDPI, vol. 19(17), pages 1-17, August.
  38. Sher Jahan Khan & Saeed Badghish & Puneet Kaur & Rajat Sharma & Amandeep Dhir, 2023. "What motivates the purchasing of green apparel products? A systematic review and future research agenda," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4183-4201, November.
  39. Dooyoung Choi & Ha Kyung Lee, 2020. "Beneficiary Foci Types and Performance Appeals in Green Advertising," Sustainability, MDPI, vol. 12(15), pages 1-15, August.
  40. Vilasanti da Luz, Victoria & Mantovani, Danielle & Nepomuceno, Marcelo Vinhal, 2020. "Matching green messages with brand positioning to improve brand evaluation," Journal of Business Research, Elsevier, vol. 119(C), pages 25-40.
  41. Dineva, Denitsa & Breitsohl, Jan & Garrod, Brian & Megicks, Philip, 2020. "Consumer Responses to Conflict-Management Strategies on Non-Profit Social Media Fan Pages," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 118-136.
  42. Mario Pagliacci & Adriana Manolica & Teodora Roman & Gabriela Boldureanu, 2019. "The Consumers of Green Products. The Case of Romanian Moldavia Counties," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(S13), pages 830-830, November.
  43. The Anh Phan & Pham Ngoc Quyen Nguyen & Ngoc Anh Pham & Nhan Phan, 2023. "A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior," SAGE Open, , vol. 13(4), pages 21582440231, December.
  44. So Young Song & Youn-Kyung Kim, 2018. "A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice," Sustainability, MDPI, vol. 10(10), pages 1-20, October.
  45. Jin Xiao & Ling Xie & Muhammad Faisal Shahzad & Jamshed Khan Khattak, 2020. "The Moderating Role of Product Type in Network Buying Behavior," SAGE Open, , vol. 10(2), pages 21582440209, May.
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