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How price complexity takes its toll: The neglected role of a simplicity bias and fairness in price evaluations

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  1. Jost Daft & Sascha Albers & Sebastian Stabenow, 2021. "From product-oriented flight providers to customer-centric retailers: a dynamic offering framework and implementation guidelines for airlines," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(6), pages 615-625, December.
  2. Gabler, Colin B. & Myles Landers, V. & Reynolds, Kristy E., 2017. "Purchase decision regret: Negative consequences of the Steadily Increasing Discount strategy," Journal of Business Research, Elsevier, vol. 76(C), pages 201-208.
  3. Thomas Robbert & Stefan Roth, 2018. "The importance of transparency signals in à la carte pricing," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 17(1), pages 32-40, February.
  4. David Bürgin & Robert Wilken, 2022. "Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing," Journal of Business Ethics, Springer, vol. 181(4), pages 1015-1040, December.
  5. Kuo, Andrew & Rice, Dan Hamilton & Fennell, Patrick, 2016. "How fitting! The influence of fence-context fit on price discrimination fairness," Journal of Business Research, Elsevier, vol. 69(8), pages 2634-2640.
  6. Lehmann, Nico & Sloot, Daniel & Schüle, Christopher & Ardone, Armin & Fichtner, Wolf, 2023. "The motivational drivers behind consumer preferences for regional electricity – Results of a choice experiment in Southern Germany," Energy Economics, Elsevier, vol. 120(C).
  7. Keller, Alisa & Vogelsang, Mila & Totzek, Dirk, 2022. "How displaying price discounts can mitigate negative customer reactions to dynamic pricing," Journal of Business Research, Elsevier, vol. 148(C), pages 277-291.
  8. Patrick Sihler & Markus Voeth, 2019. "Der Preis der Freiheit – Analyse der Kundenakzeptanz verhaltensabhängiger Preise [The Price of Freedom—Analysis of Customer Acceptance of Usage Behavior-based Pricing]," Schmalenbach Journal of Business Research, Springer, vol. 71(1), pages 45-78, March.
  9. Pade, Robin & Feurer, Sven, 2022. "The mitigating role of nostalgia for consumer price unfairness perceptions in response to disadvantageous personalized pricing," Journal of Business Research, Elsevier, vol. 145(C), pages 277-287.
  10. Terence J. McElvaney & Peter D. Lunn & Féidhlim P. McGowan, 2018. "Do Consumers Understand PCP Car Finance? An Experimental Investigation," Journal of Consumer Policy, Springer, vol. 41(3), pages 229-255, September.
  11. Schaefers, Tobias & Leban, Marina & Vogt, Florian, 2022. "On-demand features: Consumer reactions to tangibility and pricing structure," Journal of Business Research, Elsevier, vol. 139(C), pages 751-761.
  12. Amar Raju G. & Souvik Roy & Santanu Mandal, 2018. "Determinants of Website Usability: Empirical Evidence from Tourism Sector in India," Global Business Review, International Management Institute, vol. 19(6), pages 1640-1662, December.
  13. Kienzler, Mario & Kowalkowski, Christian & Kindström, Daniel, 2021. "Purchasing professionals and the flat-rate bias: Effects of price premiums, past usage, and relational ties on price plan choice," Journal of Business Research, Elsevier, vol. 132(C), pages 403-415.
  14. Layer, Patrick & Feurer, Sven & Jochem, Patrick, 2017. "Perceived price complexity of dynamic energy tariffs: An investigation of antecedents and consequences," Energy Policy, Elsevier, vol. 106(C), pages 244-254.
  15. Philp, Matthew & Mantonakis, Antonia, 2020. "Guiding the consumer evaluation process and the probability of order-effects-in-choice," Journal of Business Research, Elsevier, vol. 112(C), pages 13-22.
  16. Philipp Ströhle & Christoph M. Flath & Johannes Gärttner, 2019. "Leveraging Customer Flexibility for Car-Sharing Fleet Optimization," Service Science, INFORMS, vol. 53(1), pages 42-61, February.
  17. Fennell, Patrick B. & Coleman, Joshua T. & Kuo, Andrew, 2020. "The moderating role of donation quantifiers on price fairness judgments," Journal of Business Research, Elsevier, vol. 110(C), pages 464-473.
  18. Stephan Zielke & Deonir Toni & José Afonso Mazzon, 2023. "Cognitive, emotional and inferential paths from price perception to buying intention in an integrated brand price image model," SN Business & Economics, Springer, vol. 3(1), pages 1-25, January.
  19. Jan Wieseke & Anika Kolberg & Laura Marie Schons, 2016. "Life could be so easy: the convenience effect of round price endings," Journal of the Academy of Marketing Science, Springer, vol. 44(4), pages 474-494, July.
  20. Schuster, Emanuel & Spann, Martin, 2024. "Pay today, or delay the pay: Consumer preference for double flat-rate pricing plans," Journal of Business Research, Elsevier, vol. 182(C).
  21. Christoph M. Flath & Sebastian Gottwalt, 2016. "Price-based load coordination revisited: augmenting open-loop coordination approaches," Business Research, Springer;German Academic Association for Business Research, vol. 9(1), pages 157-178, April.
  22. Minzhe Yi & Zihao Huang & Yuxiang Yu, 2022. "Creating a Sustainable E-Commerce Environment: The Impact of Product Configurator Interaction Design on Consumer Personalized Customization Experience," Sustainability, MDPI, vol. 14(23), pages 1-23, November.
  23. Nicole Koschate-Fischer & Katharina Wüllner, 2017. "New developments in behavioral pricing research," Journal of Business Economics, Springer, vol. 87(6), pages 809-875, August.
  24. Daekil Kim & Byoungsoo Kim, 2018. "An Integrative View of Emotion and the Dedication-Constraint Model in the Case of Coffee Chain Retailers," Sustainability, MDPI, vol. 10(11), pages 1-20, November.
  25. Aku-Ville Lehtimäki & Kent B. Monroe & Outi Somervuori, 2019. "The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 18(1), pages 76-85, February.
  26. Johannes Voester & Bjoern Ivens & Alexander Leischnig, 2017. "Partitioned pricing: review of the literature and directions for further research," Review of Managerial Science, Springer, vol. 11(4), pages 879-931, October.
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