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Targeting and timing promotional activities: An agent-based model for the takeoff of new products

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  1. Korenok, Oleg & Hoffer, George E. & Millner, Edward L., 2010. "Non-price determinants of automotive demand: Restyling matters most," Journal of Business Research, Elsevier, vol. 63(12), pages 1282-1289, December.
  2. Lisa Baldi & Filippo Arfini & Sara Calzolai & Michele Donati, 2023. "An Impact Assessment of GHG Taxation on Emilia-Romagna Dairy Farms through an Agent-Based Model Based on PMP," Land, MDPI, vol. 12(7), pages 1-24, July.
  3. Laciana, Carlos E. & Rovere, Santiago L., 2011. "Ising-like agent-based technology diffusion model: Adoption patterns vs. seeding strategies," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 390(6), pages 1139-1149.
  4. Scheller, Fabian & Johanning, Simon & Bruckner, Thomas, 2018. "IRPsim: A techno-socio-economic energy system model vision for business strategy assessment at municipal level," Contributions of the Institute for Infrastructure and Resources Management 02/2018, University of Leipzig, Institute for Infrastructure and Resources Management.
  5. Laciana, Carlos E. & Rovere, Santiago L. & Podestá, Guillermo P., 2013. "Exploring associations between micro-level models of innovation diffusion and emerging macro-level adoption patterns," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 392(8), pages 1873-1884.
  6. Leeflang, Peter S.H. & Bijmolt, Tammo H.A. & van Doorn, Jenny & Hanssens, Dominique M. & van Heerde, Harald J. & Verhoef, Peter C. & Wieringa, Jaap E., 2009. "Creating lift versus building the base: Current trends in marketing dynamics," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 13-20.
  7. Papazian, Hermine & Bousquet, François & Antona, Martine & d'Aquino, Patrick, 2017. "A Stakeholder-oriented Framework to Consider the Plurality of Land Policy Integration in Sahel," Ecological Economics, Elsevier, vol. 132(C), pages 155-168.
  8. Sterenn Lucas & Louis-Georges Soler & Etienne Rouvin, 2020. "Success factors of innovations," Working Papers SMART 20-04, INRAE UMR SMART.
  9. Gadi Fibich & Ro'i Gibori, 2010. "Aggregate Diffusion Dynamics in Agent-Based Models with a Spatial Structure," Operations Research, INFORMS, vol. 58(5), pages 1450-1468, October.
  10. Nejad, Mohammad G. & Amini, Mehdi & Babakus, Emin, 2015. "Success Factors in Product Seeding: The Role of Homophily," Journal of Retailing, Elsevier, vol. 91(1), pages 68-88.
  11. Johe, Miles H. & Bhullar, Navjot, 2016. "To buy or not to buy: The roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism," Ecological Economics, Elsevier, vol. 128(C), pages 99-105.
  12. Lea Sonderegger-Wakolbinger & Christian Stummer, 2015. "An agent-based simulation of customer multi-channel choice behavior," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 23(2), pages 459-477, June.
  13. Sabrina Backs & Markus Günther & Christian Stummer, 2019. "Stimulating academic patenting in a university ecosystem: an agent-based simulation approach," The Journal of Technology Transfer, Springer, vol. 44(2), pages 434-461, April.
  14. Jie Gu & Yunjie Xu, 2022. "Battle of positioning: exploring the role of bridges in competitive diffusion," Journal of Computational Social Science, Springer, vol. 5(1), pages 319-350, May.
  15. Giovanni Pegoretti & Francesco Rentocchini & Giuseppe Vittucci Marzetti, 2012. "An agent-based model of innovation diffusion: network structure and coexistence under different information regimes," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 7(2), pages 145-165, October.
  16. Juliette Rouchier & Emily Tanimura, 2012. "When overconfident agents slow down collective learning," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) hal-00623966, HAL.
  17. George Butler & Gabriella Pigozzi & Juliette Rouchier, 2019. "Mixing Dyadic and Deliberative Opinion Dynamics in an Agent-Based Model of Group Decision-Making," Complexity, Hindawi, vol. 2019, pages 1-31, August.
  18. Elmar Kiesling & Markus Günther & Christian Stummer & Lea Wakolbinger, 2012. "Agent-based simulation of innovation diffusion: a review," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 20(2), pages 183-230, June.
  19. Juana Castro & Stefan Drews & Filippos Exadaktylos & Joël Foramitti & Franziska Klein & Théo Konc & Ivan Savin & Jeroen van den Bergh, 2020. "A review of agent‐based modeling of climate‐energy policy," Wiley Interdisciplinary Reviews: Climate Change, John Wiley & Sons, vol. 11(4), July.
  20. William Rand & Roland T. Rust & Min Kim, 2018. "Complex systems: marketing’s new frontier," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 111-127, December.
  21. J. Farmer & Cameron Hepburn & Penny Mealy & Alexander Teytelboym, 2015. "A Third Wave in the Economics of Climate Change," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 62(2), pages 329-357, October.
  22. Srinivasan Radhakrishnan & Arjun Duvvuru & Sagar Kamarthi, 2015. "Health Care in US: A Combined Simulation Methodology to Assess the Effectiveness of Home-Monitoring Programmes," Vikalpa: The Journal for Decision Makers, , vol. 40(3), pages 269-276, September.
  23. Bodo, Peter, 2016. "MADness in the method: On the volatility and irregularity of technology diffusion," Technological Forecasting and Social Change, Elsevier, vol. 111(C), pages 2-11.
  24. Scheller, Fabian & Johanning, Simon & Bruckner, Thomas, 2019. "A review of designing empirically grounded agent-based models of innovation diffusion: Development process, conceptual foundation and research agenda," Contributions of the Institute for Infrastructure and Resources Management 01/2019, University of Leipzig, Institute for Infrastructure and Resources Management.
  25. Hu, Hai-hua & Lin, Jun & Qian, Yanjun & Sun, Jian, 2018. "Strategies for new product diffusion: Whom and how to target?," Journal of Business Research, Elsevier, vol. 83(C), pages 111-119.
  26. Bigdellou, Saeide & Aslani, Shirin & Modarres, Mohammad, 2022. "Optimal promotion planning for a product launch in the presence of word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  27. Ashkan Negahban & Jeffrey S. Smith, 2018. "A joint analysis of production and seeding strategies for new products: an agent-based simulation approach," Annals of Operations Research, Springer, vol. 268(1), pages 41-62, September.
  28. William Rand & Christian Stummer, 2021. "Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms," Annals of Operations Research, Springer, vol. 305(1), pages 425-447, October.
  29. repec:hal:wpaper:hal-00623966 is not listed on IDEAS
  30. Goldenberg, Jacob & Libai, Barak & Muller, Eitan, 2010. "The chilling effects of network externalities," International Journal of Research in Marketing, Elsevier, vol. 27(1), pages 4-15.
  31. Juliette Rouchier & Emily Tanimura, 2012. "When overconfident agents slow down collective learning," Post-Print hal-00623966, HAL.
  32. Moon, Sangkil & Bergey, Paul K. & Bove, Liliana L. & Robinson, Stefanie, 2016. "Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption," Journal of Business Research, Elsevier, vol. 69(9), pages 3553-3560.
  33. Nejad, Mohammad G. & Amini, Mehdi, 2024. "Designing profitable seeding Programs: The effects of social network properties and consumer homophily," Journal of Business Research, Elsevier, vol. 173(C).
  34. Sabrina Backs & Hermann Jahnke & Lars Lüpke & Mareike Stücken & Christian Stummer, 2021. "Traditional versus fast fashion supply chains in the apparel industry: an agent-based simulation approach," Annals of Operations Research, Springer, vol. 305(1), pages 487-512, October.
  35. Rand, William & Rust, Roland T., 2011. "Agent-based modeling in marketing: Guidelines for rigor," International Journal of Research in Marketing, Elsevier, vol. 28(3), pages 181-193.
  36. Michalena, Evanthie & Angeon, Valrie, 2009. "Local challenges in the promotion of renewable energy sources: The case of Crete," Energy Policy, Elsevier, vol. 37(5), pages 2018-2026, May.
  37. Manman Wang & Shuai Lian & Shi Yin & Hengmin Dong, 2020. "A Three-Player Game Model for Promoting the Diffusion of Green Technology in Manufacturing Enterprises from the Perspective of Supply and Demand," Mathematics, MDPI, vol. 8(9), pages 1-26, September.
  38. Ding, Fei & Liu, Yun, 2009. "A decision theoretical approach for diffusion promotion," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 388(17), pages 3572-3580.
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