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Benchmarking marketing productivity using data envelopment analysis

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Cited by:

  1. Al-Gamrh, Bakr & Rasul, Tareq, 2024. "Recession-proof marketing? Unraveling the impact of advertising efficiency on stock volatility," International Review of Financial Analysis, Elsevier, vol. 92(C).
  2. Chin-Yi Fred Fang, 2020. "Perspective of Local Government on the Performance Assessment of District Sports and Leisure Centers," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
  3. Gauri, Dinesh K., 2013. "Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy," Journal of Retailing, Elsevier, vol. 89(1), pages 1-14.
  4. Olawale Ogunrinde & Ekundayo Shittu, 2023. "Benchmarking performance of photovoltaic power plants in multiple periods," Environment Systems and Decisions, Springer, vol. 43(3), pages 489-503, September.
  5. Mahabubur Rahman & Anisur Faroque & Georgia Sakka & Zafar Ahmed, 2022. "The impact of negative customer engagement on market-based assets and financial performance," Post-Print hal-03545814, HAL.
  6. Goksel Armagan & Suleyman Nizam, 2012. "Productivity and efficiency scores of dairy farms: the case of Turkey," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 351-358, January.
  7. Bozana Zekan & Ulrich Gunter, 2022. "Zooming into Airbnb listings of European cities: Further investigation of the sector’s competitiveness," Tourism Economics, , vol. 28(3), pages 772-794, May.
  8. Angulo-Ruiz, Fernando & Donthu, Naveen & Prior, Diego & Rialp, Josep, 2018. "How does marketing capability impact abnormal stock returns? The mediating role of growth," Journal of Business Research, Elsevier, vol. 82(C), pages 19-30.
  9. Lohtia, Ritu & Donthu, Naveen & Yaveroglu, Idil, 2007. "Evaluating the efficiency of Internet banner advertisements," Journal of Business Research, Elsevier, vol. 60(4), pages 365-370, April.
  10. Gonzalez-Padron, Tracy & Akdeniz, M. Billur & Calantone, Roger J., 2014. "Benchmarking sales staffing efficiency in dealerships using extended data envelopment analysis," Journal of Business Research, Elsevier, vol. 67(9), pages 1904-1911.
  11. Rahman, Mahabubur & Faroque, Anisur R. & Sakka, Georgia & Ahmed, Zafar U., 2022. "The impact of negative customer engagement on market-based assets and financial performance," Journal of Business Research, Elsevier, vol. 138(C), pages 422-435.
  12. Isabelle Piot-Lepetit & Joseph Nzongang, 2021. "Business analytics for managing performance of microfinance Institutions: A flexible management of the implementation process," Post-Print hal-03209188, HAL.
  13. Samet Güner & Erman Coşkun, 2016. "Determining the best performing benchmarks for transit routes with a multi-objective model: the implementation and a critique of the two-model approach," Public Transport, Springer, vol. 8(2), pages 205-224, September.
  14. Pyper, Keith & Marie Doherty, Anne & Gounaris, Spiros & Wilson, Alan, 2022. "A contingency-based approach to the nexus between international strategic brand management and export performance," Journal of Business Research, Elsevier, vol. 148(C), pages 472-488.
  15. Fuentes, Ramón, 2011. "Efficiency of travel agencies: A case study of Alicante, Spain," Tourism Management, Elsevier, vol. 32(1), pages 75-87.
  16. Jørgen Dejgård Jensen & Iben Sommer & Gitte Laub Hansen, 2019. "Value for the calorie?—Corporate social responsibility and benchmarking analysis of calorie efficiency in food retailing," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 567-575, May.
  17. Ogunrinde, Olawale & Shittu, Ekundayo, 2023. "Efficiency and productivity of renewable energy technologies: Evidence from U.S. investor-owned utilities across regional markets," Utilities Policy, Elsevier, vol. 82(C).
  18. Isabelle Piot-Lepetit & Joseph Nzongang, 2021. "Business Analytics for Managing Performance of Microfinance Institutions: A Flexible Management of the Implementation Process," Sustainability, MDPI, vol. 13(9), pages 1-22, April.
  19. Bozana Zekan & Irem Önder & Ulrich Gunter, 2019. "Benchmarking of Airbnb listings: How competitive is the sharing economy sector of European cities?," Tourism Economics, , vol. 25(7), pages 1029-1046, November.
  20. Pedro Moskovics & Peter Wanke & Yong Tan & Ali Meftah Gerged, 2024. "Market structure, ESG performance, and corporate efficiency: Insights from Brazilian publicly traded companies," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 241-262, February.
  21. Sabri Boubaker & Riadh Manita & Salma Mefteh-Wali, 2022. "Foreign currency hedging and firm productive efficiency," Annals of Operations Research, Springer, vol. 313(2), pages 833-854, June.
  22. Piot-Lepetit, Isabelle & Nzongang, Joseph, 2014. "Financial sustainability and poverty outreach within a network of village banks in Cameroon: A multi-DEA approach," European Journal of Operational Research, Elsevier, vol. 234(1), pages 319-330.
  23. González Rodrigues, Maria Del Rosario & Martín-Samper, Rosario & Giuliani, Antonio Carlos, 2015. "Avaliando o progresso da eficiência com tecnologia em uma cadeia de hotéis espanhola," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(5), September.
  24. Jaehun Park & Si-Il Sung, 2016. "Integrated Approach to Construction of Benchmarking Network in DEA-Based Stepwise Benchmark Target Selection," Sustainability, MDPI, vol. 8(7), pages 1-15, June.
  25. Farzad Zaare Tajabadi & Sahand Daneshvar, 2023. "Benchmark Approach for Efficiency Improvement in Green Supply Chain Management with DEA Models," Sustainability, MDPI, vol. 15(5), pages 1-17, March.
  26. Amado, Carla A.F. & Santos, Sérgio P. & Serra, Jaime M.M., 2017. "Does partial privatisation improve performance? Evidence from a chain of hotels in Portugal," Journal of Business Research, Elsevier, vol. 73(C), pages 9-19.
  27. A. George Assaf & Larry Dwyer, 2013. "Benchmarking International Tourism Destinations," Tourism Economics, , vol. 19(6), pages 1233-1247, December.
  28. Chin-Yi Fang, 2020. "From the Total-Factor Framework to Food Cost Performance Disaggregation—Developing an Innovative Model to Enhance Menu Performance," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
  29. Isabelle Piot-Lepetit & Rozenn Perrigot & Gérard Cliquet, 2014. "Organizational form and efficiency of franchise chains," Post-Print halshs-01023719, HAL.
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