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How to create a realistic customer journey map

Citations

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Cited by:

  1. Heinonen, Kristina & Strandvik, Tore, 2018. "Reflections on customers’ primary role in markets," European Management Journal, Elsevier, vol. 36(1), pages 1-11.
  2. Maas, Vera K. & Dibbets, Frederik H. & Peters, Vincent J. T. & Meijboom, Bert R. & Bijnen, Daniëlle van, 2023. "The never-ending patient journey of chronically ill patients : A qualitative case study on touchpoints in relation to patient-centered care," Other publications TiSEM a4e250c8-39de-4a70-8dd0-a, Tilburg University, School of Economics and Management.
  3. Blanca Hernández-Ortega & José L. Franco, 2019. "Developing a new conceptual framework for experience and value creation," Service Business, Springer;Pan-Pacific Business Association, vol. 13(2), pages 225-248, June.
  4. Michael Arias & Eric Rojas & Santiago Aguirre & Felipe Cornejo & Jorge Munoz-Gama & Marcos Sepúlveda & Daniel Capurro, 2020. "Mapping the Patient’s Journey in Healthcare through Process Mining," IJERPH, MDPI, vol. 17(18), pages 1-16, September.
  5. Indrė Baubonytė & Justas Nugaras & Živilė Sederevičiūtė-Pačiauskienė, 2022. "Improvement in Customer Experience Through the Creation of Virtual Brand Communities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 93-108.
  6. Barann, Benjamin & Hermann, Andreas & Heuchert, Markus & Becker, Jörg, 2022. "Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  7. Eroglu, Sevgin A. & Machleit, Karen A. & Neybert, Emma G., 2022. "Crowding in the time of COVID: Effects on rapport and shopping satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  8. Belém Barbosa & José Ramón Saura & Dag Bennett, 2024. "How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses," The Journal of Technology Transfer, Springer, vol. 49(1), pages 69-103, February.
  9. Linda D. Hollebeek & V. Kumar & Rajendra K. Srivastava & Moira K. Clark, 2023. "Moving the stakeholder journey forward," Journal of the Academy of Marketing Science, Springer, vol. 51(1), pages 23-49, January.
  10. Paul M. Torrens, 2023. "Agent models of customer journeys on retail high streets," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 18(1), pages 87-128, January.
  11. Strandvik, Tore & Holmlund, Maria & Lähteenmäki, Ilkka, 2018. "“One of these days, things are going to change!” How do you make sense of market disruption?," Business Horizons, Elsevier, vol. 61(3), pages 477-486.
  12. Robert Zimmermann & Andreas Auinger, 2023. "Developing a conversion rate optimization framework for digital retailers—case study," Journal of Marketing Analytics, Palgrave Macmillan, vol. 11(2), pages 233-243, June.
  13. María de los Ángeles Ferrer-Mavárez & Erwin Robert Aguirre-Villalobos & Janeth Beatriz Valecillos-Pereira, 2023. "Applicability of the User Experience Methodology: Communication and Employment Web Portal for Older Adults," Media and Communication, Cogitatio Press, vol. 11(3), pages 63-76.
  14. Zimbatu, Alexandra & Russell-Bennett, Rebekah, 2025. "Beyond ‘Eat-Pray-Love’: Designing transformative CX for self-discovery in extended service encounters," Journal of Business Research, Elsevier, vol. 186(C).
  15. Tueanrat, Yanika & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "Going on a journey: A review of the customer journey literature," Journal of Business Research, Elsevier, vol. 125(C), pages 336-353.
  16. Tueanrat, Yanika & Papagiannidis, Savvas & Alamanos, Eleftherios, 2021. "A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  17. Rainer Alt & Jan Fabian Ehmke & Reinhold Haux & Tino Henke & Dirk Christian Mattfeld & Andreas Oberweis & Barbara Paech & Alfred Winter, 2019. "Towards customer-induced service orchestration - requirements for the next step of customer orientation," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(1), pages 79-91, March.
  18. Telilani Ghozlan & Boutedja Djamel, 2024. "The Impact of Inbound Marketing on Digital Consumer Behavior in Algeria," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 69(1), pages 37-53.
  19. María de los Ángeles Ferrer-Mavárez & Erwin Robert Aguirre-Villalobos & Janeth Beatriz Valecillos-Pereira, 2023. "Applicability of the User Experience Methodology: Communication and Employment Web Portal for Older Adults," Media and Communication, Cogitatio Press, vol. 11(3), pages 63-76.
  20. Hope Jensen Schau & Melissa Archpru Akaka, 2021. "From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption," AMS Review, Springer;Academy of Marketing Science, vol. 11(1), pages 9-22, June.
  21. Rebecca Hamilton & Linda L. Price, 2019. "Consumer journeys: developing consumer-based strategy," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 187-191, March.
  22. Reitsamer, Bernd F. & Becker, Larissa, 2024. "Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints," Journal of Business Research, Elsevier, vol. 181(C).
  23. Cátia Mendes Jesus & Helena Maria Batista Alves, 2019. "Consumer experience and the valued elements in the three phases of purchase of a cultural event," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 173-194, December.
  24. Yueqin Wu & Hao Zhang & Miao Zhang, 2023. "Research on Design Strategy of Mask Recycling Service Based on Behavior Environment," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
  25. Struwe, Sascha & Slepniov, Dmitrij, 2021. "Conflict by design and why institutions matter in service design: A case of a German Creative Agency in China," Journal of Business Research, Elsevier, vol. 130(C), pages 124-136.
  26. Zheng, Lu & Li, Yongfa, 2024. "Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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