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Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

Citations

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Cited by:

  1. Pramono Hari Adi & Faizal Wihuda & Wiwiek Rabiatul Adawiyah, 2017. "The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 39-57.
  2. Sebastian Schneider, 2022. "Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 274-290, June.
  3. Kulkarni, Kalpak K. & Kalro, Arti D. & Sharma, Dinesh & Sharma, Piyush, 2020. "A typology of viral ad sharers using sentiment analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  4. Sadaf Bashir & Uwe Matzat & Bert Sadowski, 2014. "The Adoption of Information and Communication Technologies in the Design Sector and their impact on Firm Performance: Evidence from the Dutch Design Sector," Working Papers 14-01, Eindhoven Center for Innovation Studies, revised Feb 2014.
  5. Hanne Knight & Mohamed Yacine Haddoud & Phil Megicks, 2022. "Determinants of corporate sustainability message sharing on social media: A configuration approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 633-647, February.
  6. Mangold, W. Glynn & Smith, Katherine Taken, 2012. "Selling to Millennials with online reviews," Business Horizons, Elsevier, vol. 55(2), pages 141-153.
  7. Moldovan, Sarit & Steinhart, Yael & Lehmann, Donald R., 2019. "Propagators, Creativity, and Informativeness: What Helps Ads Go Viral," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 102-114.
  8. Mohamed Saladin Abdul Rasool & Hainnuraqma Rahim & Nornajihah Nadia Hasbullah & Ameiruel Azwan Ab Aziz, 2023. "Acceptance of Zakat E-payment System: A Perception of Undergraduates," Asian Social Science, Canadian Center of Science and Education, vol. 19(2), pages 1-77, April.
  9. Farjana Chowdhury & Mohammad Islam & Mohammad Rana, 2016. "Investigating Factors Influencing Consumer Attitude toward SMS Advertising: An Empirical Study in Bangladesh," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(10), pages 233-233, September.
  10. Nördinger, Susanne & Desjardins, Christoph, 2020. "Social media in B2B: Usage and effects of social media in German B2B companies," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 8, pages 152-171.
  11. Kiljae Lee & Won-Yong Oh & Namhyeok Kim, 2013. "Social Media for Socially Responsible Firms: Analysis of Fortune 500’s Twitter Profiles and their CSR/CSIR Ratings," Journal of Business Ethics, Springer, vol. 118(4), pages 791-806, December.
  12. Arora, Anuja & Srivastava, Aman & Bansal, Shivam, 2020. "Business competitive analysis using promoted post detection on social media," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  13. Wu, Chih-Wen, 2016. "The performance impact of social media in the chain store industry," Journal of Business Research, Elsevier, vol. 69(11), pages 5310-5316.
  14. Esmaeilpour Majid & Aram Farshad, 2016. "Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand," Management & Marketing, Sciendo, vol. 11(2), pages 470-483, July.
  15. Datis Khajeheian & Amir Mohammad Colabi & Nordiana Binti Ahmad Kharman Shah & Che Wan Jasimah Bt Wan Mohamed Radzi & Hashem Salarzadeh Jenatabadi, 2018. "Effect of Social Media on Child Obesity: Application of Structural Equation Modeling with the Taguchi Method," IJERPH, MDPI, vol. 15(7), pages 1-22, June.
  16. Scholz, Joachim & Smith, Andrew N., 2016. "Augmented reality: Designing immersive experiences that maximize consumer engagement," Business Horizons, Elsevier, vol. 59(2), pages 149-161.
  17. Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
  18. Shirumisha Kwayu & Banita Lal & Mumin Abubakre, 2018. "Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective," Information Systems Frontiers, Springer, vol. 20(3), pages 439-456, June.
  19. Hani Al-Dmour & Ra’ed Masa’deh & Amer Salman & Rand Al-Dmour & Mohammad Abuhashesh, 2022. "The Role of Mass Media Interventions on Promoting Public Health Knowledge and Behavioral Social Change Against COVID-19 Pandemic in Jordan," SAGE Open, , vol. 12(1), pages 21582440221, March.
  20. Femín Paús & Lucía Macchi, 2014. "Marketing viral en los medios sociales: ¿ Qué contenido es mas contagioso y por qué?," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 4, pages 67-82, July-Dece.
  21. Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh, 2013. "Brand-related, Consumer to Consumer, Communication via Social Media," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 43-59, January.
  22. Daphne M. Simmonds & Katia Campbell & Joseph Hasley, 2021. "Viral diffusion of technology products: a comprehensive stage framework," Information Systems and e-Business Management, Springer, vol. 19(2), pages 597-619, June.
  23. Mohammad Taleghani, 2015. "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences 2504126, International Institute of Social and Economic Sciences.
  24. Majid Esmaeilpour & Farshad Aram, 2016. "Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand," International Journal of Business and Economic Sciences Applied Research (IJBESAR), International Hellenic University (IHU), Kavala Campus, Greece (formerly Eastern Macedonia and Thrace Institute of Technology - EMaTTech), vol. 9(3), pages 24-33, December.
  25. Kaplan, Andreas M. & Haenlein, Michael, 2016. "Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster," Business Horizons, Elsevier, vol. 59(4), pages 441-450.
  26. Nishikant Mishra & Akshit Singh, 2018. "Use of twitter data for waste minimisation in beef supply chain," Annals of Operations Research, Springer, vol. 270(1), pages 337-359, November.
  27. Kaplan, Andreas M., 2012. "If you love something, let it go mobile: Mobile marketing and mobile social media 4x4," Business Horizons, Elsevier, vol. 55(2), pages 129-139.
  28. Maltz, Elliot & Pierson, Kawika, 2022. "Maximizing corporate social innovation to enhance social and shareholder value: A systems thinking model of industry transformation," Journal of Business Research, Elsevier, vol. 138(C), pages 12-25.
  29. Deborah Lacitignola, 2021. "Handling Hysteresis in a Referral Marketing Campaign with Self-Information. Hints from Epidemics," Mathematics, MDPI, vol. 9(6), pages 1-17, March.
  30. Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
  31. Gavin L. Fox & Stephen J. Lind, 2020. "A framework for viral marketing replication and mutation," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 206-222, December.
  32. Francesca Pucciarelli & Chiara Giachino & Bernardo Bertoldi & Davide Tamagno, 2019. "A small world experiment in the digital era: Can sWOM be used by start uppers to reach a target?," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2019(1), pages 103-120.
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