Two hearts in three-quarter time: How to waltz the social media/viral marketing dance

Citations

Cited by:

1. Pramono Hari Adi & Faizal Wihuda & Wiwiek Rabiatul Adawiyah, 2017. "The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(1), pages 39-57.
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7. Nördinger, Susanne & Desjardins, Christoph, 2020. "Social media in B2B: Usage and effects of social media in German B2B companies," Journal of Applied Leadership and Management, Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, vol. 8, pages 152-171.
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11. Mira Rakic, Beba Rakic, 2015. "Viral Marketing," Ekonomika, Journal for Economic Theory and Practice and Social Issues 2014-04, „Ekonomika“ Society of Economists, Niš (Serbia).
12. Shirumisha Kwayu & Banita Lal & Mumin Abubakre, 2018. "Enhancing Organisational Competitiveness Via Social Media - a Strategy as Practice Perspective," Information Systems Frontiers, Springer, vol. 20(3), pages 439-456, June.
13. Payal S. Kapoor & K.R. Jayasimha & Ashish Sadh, 2013. "Brand-related, Consumer to Consumer, Communication via Social Media," IIM Kozhikode Society & Management Review, , vol. 2(1), pages 43-59, January.
14. Mohammad Taleghani, 2015. "Factors affecting the electronic exchange of data through viral marketing (Case Study: E-Commerce Users in Rasht City-Northern of Iran)," Proceedings of International Academic Conferences 2504126, International Institute of Social and Economic Sciences.
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18. Malgorzata Bartosik-Purgat & Oxana Filipchuk & Michael B. Hinner, 2017. "Communication and Consumer Activities of Social Networking Sites Users: Cases from Germany, Poland and Russia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 15(4 (Winter), pages 341-363.
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20. Mohamed Saladin Abdul Rasool & Hainnuraqma Rahim & Nornajihah Nadia Hasbullah & Ameiruel Azwan Ab Aziz, 2023. "Acceptance of Zakat E-payment System: A Perception of Undergraduates," Asian Social Science, Canadian Center of Science and Education, vol. 19(2), pages 1-77, April.
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25. Hani Al-Dmour & Ra’ed Masa’deh & Amer Salman & Rand Al-Dmour & Mohammad Abuhashesh, 2022. "The Role of Mass Media Interventions on Promoting Public Health Knowledge and Behavioral Social Change Against COVID-19 Pandemic in Jordan," SAGE Open, , vol. 12(1), pages 21582440221, March.
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