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Brand franchise extension: New product benefits from existing Brand Names
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- Ahn, SooKyoung & Kim, HeaJung & Forney, Judith A., 2009. "Co-marketing alliances between heterogeneous industries: Examining perceived match-up effects in product, brand and alliance levels," Journal of Retailing and Consumer Services, Elsevier, vol. 16(6), pages 477-485.
- H. R., Ganesha & Aithal, Sreeramana & P., Kirubadevi, 2020. "Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand," MPRA Paper 104028, University Library of Munich, Germany.
- Magali Jara & Gérard Cliquet, 2008. "« Retail brand equity: a conceptual and differentiated approach »," Post-Print halshs-00413607, HAL.
- Imen Yacoub, 2015. "The Evaluation of Brand Extension: A Proposition of a Conceptual Framework Based on Trust," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 5(10), pages 663-687.
- Yueh-Shian Lee, 2023. "The Relationships among Digital Marketing, Brand Emotional Attachment and Brand Attitude," Journal of Applied Finance & Banking, SCIENPRESS Ltd, vol. 13(2), pages 1-3.
- Durdana Ozretic-Dosen & Marta Brlic & Tanja Komarac, 2018. "Strategic Brand Management In Emerging Markets: Consumer Perceptions Of Brand Extensions," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(1).
- Soumi Paul & Paola Peretti & Saroj Kumar Datta, 2017. "Change of Attitude, Technology and Practice: Identifying the Change for Increased Value Creation with Customer Co-creation," Transnational Marketing Journal, Oxbridge Publishing House, UK, vol. 5(1), pages 70-82, May.
- Laurent Cavenaile & Pau Roldan-Blanco, 2021.
"Advertising, Innovation, and Economic Growth,"
American Economic Journal: Macroeconomics, American Economic Association, vol. 13(3), pages 251-303, July.
- Pau Roldan & Laurent Cavenaile, 2016. "Advertising, Innovation and Economic Growth," 2016 Meeting Papers 150, Society for Economic Dynamics.
- Laurent Cavenaile & Pau Roldan, 2019. "Advertising, innovation and economic growth," Working Papers 1902, Banco de España.
- Liliya Lozanova, 2016. "To Extend or Not to Extend: Advantages and Disadvantages of Brand Extension Strategy," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 4, pages 500-514, December.
- Guodong (Gordon) Gao & Lorin M. Hitt, 2012. "Information Technology and Trademarks: Implications for Product Variety," Management Science, INFORMS, vol. 58(6), pages 1211-1226, June.
- Catherine Viot, 2011. "Can brand identity predict brand extensions' success or failure?," Post-Print hal-01803752, HAL.
- DeGraba, Patrick & Sullivan, Mary W., 1995. "Spillover effects, cost savings, R&D and the use of brand extensions," International Journal of Industrial Organization, Elsevier, vol. 13(2), pages 229-248.
- Sandra J. Milberg, 2001. "Positive Feedback Effects Of Brand Extensions: Expanding Brand Meaning And The Range Of Extendibility," Abante, Escuela de Administracion. Pontificia Universidad Católica de Chile., vol. 4(1), pages 3-35.
- repec:ehu:cuader:55436 is not listed on IDEAS
- Nathalie Veg-Sala, 2017. "The impact of stereotyped and non-stereotyped brand genders on cross-gender extension evaluations," Post-Print hal-01735491, HAL.
- Gavin L. Fox & Stephen J. Lind, 2020. "A framework for viral marketing replication and mutation," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 206-222, December.
- Barreiro, Jose Manuel & Ruzo, Emilio & Losada, Fernando, 2004. "Modelo logit multinomial y regresion con variables ficticias: una aplicacion regional al sector lacteo," Economic Development 81, University of Santiago de Compostela. Faculty of Economics and Business. Econometrics..
- Lane, Vicki R., 1998. "Brand leverage power: The critical role of brand balance," Business Horizons, Elsevier, vol. 41(1), pages 75-84.
- Marina Kholod & Nikita Mokrenko, 2023. "Development of Choice Model for Brand Evaluation," Papers 2312.16927, arXiv.org.
- Bhat, Sobodh & Reddy, Srinivas K., 2001. "The impact of parent brand attribute associations and affect on brand extension evaluation," Journal of Business Research, Elsevier, vol. 53(3), pages 111-122, September.
- Jungju Yu, 2021. "A Model of Brand Architecture Choice: A House of Brands vs. A Branded House," Marketing Science, INFORMS, vol. 40(1), pages 147-167, January.
- Muhammad Shakil AHMAD & Ehtesham ul MUJEEB & Amir RAJPUT, 2011. "Does Brand Extension Impact Parent Brand: A Case Of Johnson, Uk," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 53-66, May.
- Kirsten Victory & Magda Nenycz-Thiel & John Dawes & Arry Tanusondjaja & Armando Maria Corsi, 2021. "How common is new product failure and when does it vary?," Marketing Letters, Springer, vol. 32(1), pages 17-32, March.
- Goedertier, Frank & Dawar, Niraj & Geuens, Maggie & Weijters, Bert, 2015. "Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit," Journal of Business Research, Elsevier, vol. 68(1), pages 157-165.
- Marco Giarratana & Alessandra Perri, 2014. "Product and Marketing Actions in a Competitive Scenario," Working Papers 30, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
- Özge Sýðýrcý & A. Müge Yalçýn, 2010. "Factors Affecting Consumer Evaluations Of Brand Extensions," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 24(1+2), pages 67-90.
- Andreas Hesse & Karolin Bündgen & Saskia Claren & Sarah Frank, 2022. "Practices of brand extensions and how consumers respond to FMCG giants’ greening attempts," Journal of Brand Management, Palgrave Macmillan, vol. 29(6), pages 520-537, November.
- N/A, 2009. "Book Reviews," Vision, , vol. 13(2), pages 69-88, April.
- Hsueh-Feng Chang & Shu-Hua Wu & Joyce Hsiu-Yu Chen & Chao-Hui Ke, 2021. "Evaluating Business Model for Hotel Industry by Grey-TOPSIS," JRFM, MDPI, vol. 14(12), pages 1-12, December.
- Florence Kremer & Catherine Viot, 2012. "How store brands build retailer brand image," Post-Print hal-01803720, HAL.
- Hesse, Andreas, 2022. "Green Marketing: Empirische Erkenntnisse zur Konsumentenwahrnehmung von Ökologie-orientierten Repositionierungsversuchen etablierter Marken," Wissenschaftliche Schriften des Fachbereichs Wirtschaftswissenschaften 36-2022, Hochschule Koblenz - University of Applied Sciences, Fachbereich Wirtschaftswissenschaften.
- Cruz Roche, Ignacio, 1997. "Strategic alliances with intangible assets : special reference to brand alllances," DEE - Working Papers. Business Economics. WB 7021, Universidad Carlos III de Madrid. Departamento de EconomÃa de la Empresa.
- Brigitte Muller, 2008. "Consistency between brand image and website image: Does it matter?," Post-Print hal-01796278, HAL.
- Marina Kholod & Nikita Mokrenko & Alberto Celani & Valentina Puglisi, 2023. "Choice Modeling of Laundry Detergent Data for Sustainable Consumption," Sustainability, MDPI, vol. 15(24), pages 1-16, December.
- Soomro, Yasir & Abbas, Sana & Hameed, Irfan & Shakoor, Rehan, 2012. "Consumer evaluation of brand extension: Pakistani Context," MPRA Paper 57416, University Library of Munich, Germany.