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Brand Perceptions and the Market for Common Stock

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Cited by:

  1. Iatridis, George Emmanuel, 2016. "Financial reporting language in financial statements: Does pessimism restrict the potential for managerial opportunism?," International Review of Financial Analysis, Elsevier, vol. 45(C), pages 1-17.
  2. Carole Gresse & Hugo Marin, 2022. "Geographical Proximity and Enhanced Attention in P2B Crowdlending Strategies," Post-Print hal-03960132, HAL.
  3. Tihana Škrinjarić, 2019. "Time Varying Spillovers between the Online Search Volume and Stock Returns: Case of CESEE Markets," IJFS, MDPI, vol. 7(4), pages 1-30, October.
  4. Kalev, Petko S. & Nguyen, Anh H. & Oh, Natalie Y., 2008. "Foreign versus local investors: Who knows more? Who makes more?," Journal of Banking & Finance, Elsevier, vol. 32(11), pages 2376-2389, November.
  5. Ding, Rong & Hou, Wenxuan & Liu, Yue (Lucy) & Zhang, John Ziyang, 2018. "Media censorship and stock price: Evidence from the foreign share discount in China," Journal of International Financial Markets, Institutions and Money, Elsevier, vol. 55(C), pages 112-133.
  6. Dlugosch, Dennis & Horn, Kristian & Wang, Mei, 2023. "New experimental evidence on the relationship between home bias, ambiguity aversion and familiarity heuristics," Journal of Economics and Business, Elsevier, vol. 125.
  7. Yajie Chen & Qinlin Zhong & Fuxiu Jiang, 2020. "The capital market spillover effect of product market advertising: Evidence from stock price synchronicity," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-21, December.
  8. Billett, Matthew T. & Jiang, Zhan & Rego, Lopo L., 2014. "Glamour brands and glamour stocks," Journal of Economic Behavior & Organization, Elsevier, vol. 107(PB), pages 744-759.
  9. Pagano, Michael S. & Peng, Lin & Schwartz, Robert A., 2013. "A call auction's impact on price formation and order routing: Evidence from the NASDAQ stock market," Journal of Financial Markets, Elsevier, vol. 16(2), pages 331-361.
  10. Zhong, Xiaoling & Wang, Junbo, 2018. "Prospect theory and corporate bond returns: An empirical study," Journal of Empirical Finance, Elsevier, vol. 47(C), pages 25-48.
  11. Sung, Jin Kyung & Park, Jimi & Yoo, Shijin, 2019. "Exploring the impact of strategic emphasis on advertising versus R&D during stock market downturns and upturns," Journal of Business Research, Elsevier, vol. 94(C), pages 56-64.
  12. Alexander Kempf & Christoph Merkle & Alexandra Niessen†Ruenzi, 2014. "Low Risk and High Return – Affective Attitudes and Stock Market Expectations," European Financial Management, European Financial Management Association, vol. 20(5), pages 995-1030, November.
  13. Boyle, Erik S. & Mintchik, Natalia & Warne, Rick C., 2023. "When it pays to be a friend: Investigating nonprofessional investors' judgments toward CSR companies following an accounting restatement," Advances in accounting, Elsevier, vol. 60(C).
  14. Wang, Junbo & Wu, Chunchi & Zhong, Xiaoling, 2021. "Prospect theory and stock returns: Evidence from foreign share markets," Pacific-Basin Finance Journal, Elsevier, vol. 69(C).
  15. Herrmann, Leonie & Stolper, Oscar A., 2017. "Investor familiarity and corporate debt financing conditions," Finance Research Letters, Elsevier, vol. 23(C), pages 263-268.
  16. Brown, Stephen & Hillegeist, Stephen A. & Lo, Kin, 2009. "The effect of earnings surprises on information asymmetry," Journal of Accounting and Economics, Elsevier, vol. 47(3), pages 208-225, June.
  17. Jiang Luo & Avanidhar Subrahmanyam, 2019. "The affect heuristic and stock ownership : A theoretical perspective," Review of Financial Economics, John Wiley & Sons, vol. 37(1), pages 6-37, January.
  18. Curatola, Giuliano, 2017. "Portfolio choice and asset prices when preferences are interdependent," Journal of Economic Behavior & Organization, Elsevier, vol. 140(C), pages 197-223.
  19. Kabderian Dreyer, Johannes & Sharma, Vivek & Smith, William, 2023. "Warm-glow investment and the underperformance of green stocks," International Review of Economics & Finance, Elsevier, vol. 83(C), pages 546-570.
  20. Sirio Aramonte & Chiara Scotti & Ilknur Zer, 2020. "Measuring the Liquidity Profile of Mutual Funds," International Journal of Central Banking, International Journal of Central Banking, vol. 16(5), pages 143-178, October.
  21. Kaniel, Ron & Starks, Laura T & Gallaher, Steven, 2015. "Advertising and Mutual Funds: From Families to Individual Funds," CEPR Discussion Papers 10329, C.E.P.R. Discussion Papers.
  22. Tao Chen & Erin P. K. So & Isabel K. M. Yan, 2021. "Are crises sentimental?," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(1), pages 962-985, January.
  23. Bardos, Katsiaryna Salavei & Ertugrul, Mine & Gao, Lucia Silva, 2020. "Corporate social responsibility, product market perception, and firm value," Journal of Corporate Finance, Elsevier, vol. 62(C).
  24. Pagano, Michael S. & Peng, Lin & Schwartz, Robert A., 2008. "The quality of price formation at market openings and closings: Evidence from the Nasdaq stock market," CFS Working Paper Series 2008/45, Center for Financial Studies (CFS).
  25. Ha, Kyoungnam Catherine & Song, Reo & Erickson, Gary, 2021. "Multidimensional brand equity and asymmetric risk," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 593-614.
  26. Sheridan Titman & Takahiro Azuma & Katsuhiko Okada & Yukinobu Hamuro, 2014. "Is No News Good News?: The Streaming News Effect on Investor Behavior Surrounding Analyst Stock Revision Announcement," International Review of Finance, International Review of Finance Ltd., vol. 14(1), pages 29-51, March.
  27. Erik J. Mayer, 2021. "Advertising, investor attention, and stock prices: Evidence from a natural experiment," Financial Management, Financial Management Association International, vol. 50(1), pages 281-314, March.
  28. Cook, Douglas O. & Kieschnick, Robert & Van Ness, Robert A., 2006. "On the marketing of IPOs," Journal of Financial Economics, Elsevier, vol. 82(1), pages 35-61, October.
  29. Filatotchev, Igor & Poulsen, Annette & Bell, R. Greg, 2019. "Corporate governance of a multinational enterprise: Firm, industry and institutional perspectives," Journal of Corporate Finance, Elsevier, vol. 57(C), pages 1-8.
  30. Tang, Dragon Yongjun & Zhang, Yupu, 2020. "Do shareholders benefit from green bonds?," Journal of Corporate Finance, Elsevier, vol. 61(C).
  31. Zhang, Tianjiao & Shen, Zhe & Sun, Qian, 2022. "Product market advertising and stock price crash risk," Pacific-Basin Finance Journal, Elsevier, vol. 71(C).
  32. Ana Brochado, 2016. "Investor attention and Portuguese stock market volatility: We’ll google it for you!," EcoMod2016 9345, EcoMod.
  33. Kashmiri, Saim & Mahajan, Vijay, 2014. "Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions," International Journal of Research in Marketing, Elsevier, vol. 31(1), pages 78-93.
  34. Kempf, Alexander & Niessen-Ruenzi, Alexandra & Merkle, Christoph, 2009. "Low risk and high return - how emotions shape expectations on the stock market," CFR Working Papers 09-10, University of Cologne, Centre for Financial Research (CFR).
  35. D.G. Artemyev & N.A. Kuznetsov & D.V. Gergert, 2021. "The Influence of Media Coverage of Corporate Social Responsibility Projects on the Market Value of Shares of Russian Companies," Journal of Applied Economic Research, Graduate School of Economics and Management, Ural Federal University, vol. 20(4), pages 750-774.
  36. Lindorfer, Robert & d'Arcy, Anne & Puck, Jonas, 2016. "Location Decisions and the Liability of Foreignness: Spillover Effects Between Factor Market and Capital Market Strategies," Journal of International Management, Elsevier, vol. 22(3), pages 222-233.
  37. Ivan Guitart & Manfred Schwaiger & Johanna Eberhardt, 2024. "How and Why Does Corporate Reputation Moderate Mass Media News’ Impact On Market Value?," Post-Print hal-04346339, HAL.
  38. Focke, Florens & Ruenzi, Stefan & Ungeheuer, Michael, 2015. "Advertising, Attention, and Financial Markets," VfS Annual Conference 2015 (Muenster): Economic Development - Theory and Policy 113032, Verein für Socialpolitik / German Economic Association.
  39. Green, T. Clifton & Jame, Russell, 2013. "Company name fluency, investor recognition, and firm value," Journal of Financial Economics, Elsevier, vol. 109(3), pages 813-834.
  40. Vanitha Swaminathan & Sayan Gupta & Kevin Lane Keller & Donald Lehmann, 2022. "Brand actions and financial consequences: a review of key findings and directions for future research," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 639-664, July.
  41. Aspara, Jaakko & Chakravarti, Amitav, 2015. "Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads," LSE Research Online Documents on Economics 64130, London School of Economics and Political Science, LSE Library.
  42. Thomas J. Chemmanur & An Yan, 2019. "Advertising, Attention, and Stock Returns," Quarterly Journal of Finance (QJF), World Scientific Publishing Co. Pte. Ltd., vol. 9(03), pages 1-51, September.
  43. Cameron Truong & Thu Ha Nguyen & Thanh Huynh, 2021. "Customer satisfaction and the cost of capital," Review of Accounting Studies, Springer, vol. 26(1), pages 293-342, March.
  44. Darren Bernard & Nicole L. Cade & Frank Hodge, 2018. "Investor Behavior and the Benefits of Direct Stock Ownership," Journal of Accounting Research, Wiley Blackwell, vol. 56(2), pages 431-466, May.
  45. Jalilvand, Abolhassan & Noroozabad, Mojtaba Rostami & Switzer, Jeannette, 2018. "Informed and uninformed investors in Iran: Evidence from the Tehran Stock Exchange," Journal of Economics and Business, Elsevier, vol. 95(C), pages 47-58.
  46. Krystian M. Zawadzki & Marcin Potrykus, 2023. "Stock Markets’ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976–2032," Journal of Sports Economics, , vol. 24(6), pages 759-800, August.
  47. Matthias Bank & Martin Larch & Georg Peter, 2011. "Google search volume and its influence on liquidity and returns of German stocks," Financial Markets and Portfolio Management, Springer;Swiss Society for Financial Market Research, vol. 25(3), pages 239-264, September.
  48. Betül Çal & Mary Lambkin, 2017. "Brand equity of stock exchange as a mediator in financial decisions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(1), pages 14-23, March.
  49. G. Geoffrey Booth & Orkunt M. Dalgic & Juha-Pekka Kallunki & Petri Sahlström, 2007. "Entrepreneurial Stock Brokering and Switching Costs," Journal of Entrepreneurial Finance, Pepperdine University, Graziadio School of Business and Management, vol. 12(1), pages 1-8, Spring.
  50. Gao, Xin & An, Zhe & Li, Donghui & Xu, Weidong, 2024. "Does media affect the rival response to acquisition targets?," Journal of Empirical Finance, Elsevier, vol. 76(C).
  51. Nicolau, Juan L., 2011. "The decision to raise firm value through a sports-business exchange: How much are Real Madrid's goals worth to its president's company's goals?," European Journal of Operational Research, Elsevier, vol. 215(1), pages 281-288, November.
  52. Shao, Ran & Wang, Na, 2021. "Trust and local bias of individual investors," Journal of Banking & Finance, Elsevier, vol. 133(C).
  53. Véronique Bessière & Christian Goglin, 2024. "How do equity crowdfunding investors choose their investments? An analysis based on personal values," Post-Print hal-04692721, HAL.
  54. Hearn, Bruce, 2014. "The liquidity cost implications arising from the attraction of regional primary listings: Evidence from West Africa," Research in International Business and Finance, Elsevier, vol. 30(C), pages 91-110.
  55. Filatotchev, Igor & Bell, R. Greg & Rasheed, Abdul A., 2016. "Globalization of Capital Markets: Implications for Firm Strategies," Journal of International Management, Elsevier, vol. 22(3), pages 211-221.
  56. Azwadi Ali, 2011. "The Mediating Role Of Attitudes In Trading Companies’ Shares," Journal of Global Business and Economics, Global Research Agency, vol. 3(1), pages 57-73, July.
  57. Curatola, Giuliano & Dergunov, Ilya, 2017. "International capital markets with time-varying preferences," SAFE Working Paper Series 176, Leibniz Institute for Financial Research SAFE.
  58. Tosun, Onur Kemal, 2022. "Do investors react differently? Evidence from hospitality sector during the covid-19 pandemic," Finance Research Letters, Elsevier, vol. 49(C).
  59. Larkin, Yelena, 2013. "Brand perception, cash flow stability, and financial policy," Journal of Financial Economics, Elsevier, vol. 110(1), pages 232-253.
  60. Hugh M. J. Colaco & Amedeo De Cesari & Shantaram P. Hegde, 2017. "Retail Investor Attention and IPO Valuation," European Financial Management, European Financial Management Association, vol. 23(4), pages 691-727, September.
  61. Liao, Wen-Chi & Jing, Kecen & Lee, Chaun Ying Rachel, 2022. "Economic return of architecture awards: Testing homebuyers’ motives for paying more," Regional Science and Urban Economics, Elsevier, vol. 93(C).
  62. Ho, Kung-Cheng & Yang, Lu & Luo, Sijia, 2022. "Information disclosure ratings and continuing overreaction: Evidence from the Chinese capital market," Journal of Business Research, Elsevier, vol. 140(C), pages 638-656.
  63. Lou, Dong, 2013. "Attracting investor attention through advertising," LSE Research Online Documents on Economics 54382, London School of Economics and Political Science, LSE Library.
  64. Alam, Nurul & Boubaker, Sabri & Chen, Xiaomeng Charlene & Hasan, Mostafa Monzur, 2024. "Brand capital and debt choice," International Review of Financial Analysis, Elsevier, vol. 93(C).
  65. Du, Ding & Osmonbekov, Talai, 2020. "Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 196-212.
  66. Nicolau, Juan L., 2012. "The effect of winning the 2010 FIFA World Cup on the tourism market value: The Spanish case," Omega, Elsevier, vol. 40(5), pages 503-510.
  67. Joon Chae & Ryumi Kim & Jaehee Han, 2020. "Investor Attention from Internet Search Volume and Underreaction to Earnings Announcements in Korea," Sustainability, MDPI, vol. 12(22), pages 1-29, November.
  68. Jeon, Jin Q. & Lee, Cheolwoo & Nasser, Tareque & Via, M. Tony, 2015. "Multiple lead underwriter IPOs and firm visibility," Journal of Corporate Finance, Elsevier, vol. 32(C), pages 128-149.
  69. Ryan Ladner, 2012. "The Influence of Celebrity Endorsements on Stock Prices," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 2(3), pages 238-238.
  70. Monfort, Abel & Villagra, Nuria & Sánchez, Joaquín, 2021. "Economic impact of corporate foundations: An event analysis approach," Journal of Business Research, Elsevier, vol. 122(C), pages 159-170.
  71. Carole Gresse & Hugo Marin, 2021. "Geographical-Proximity Bias in P2B Crowdlending Strategies," Working Papers hal-03338244, HAL.
  72. Jin, XueJun & Shen, YiFan & Yu, Bin, 2021. "Stock name length and high visibility premium," Finance Research Letters, Elsevier, vol. 39(C).
  73. Gu, Yiwen (Jenny) & Filatotchev, Igor & Greg Bell, R. & Rasheed, Abdul A., 2019. "Liability of foreignness in capital markets: Institutional distance and the cost of debt," Journal of Corporate Finance, Elsevier, vol. 57(C), pages 142-160.
  74. Lee, Junyong & Lee, Kyounghun & Oh, Frederick Dongchuhl, 2023. "International portfolio diversification and the home bias puzzle," Research in International Business and Finance, Elsevier, vol. 64(C).
  75. Azwadi Ali Author_Email: azwadi@umt.edu.my, 2011. "He Mediating Role Of Attitudes In Trading Companies’ Shares," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-222, Conference Master Resources.
  76. Fan, Qingliang & Wang, Ting, 2018. "Game day effect on stock market: Evidence from four major sports leagues in US," Journal of Behavioral and Experimental Finance, Elsevier, vol. 20(C), pages 9-18.
  77. Musaab Mousa & Saeed Nosratabadi & Judit Sagi & Amir Mosavi, 2021. "The Effect of Marketing Investment on Firm Value and Systematic Risk," Papers 2104.14301, arXiv.org.
  78. Usul, Naime & Özdemir, Özlem & Kiessling, Timothy, 2017. "Affect-based stock investment decision: The role of affective self-affinity," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 68(C), pages 97-109.
  79. Murad Harasheh & Stefano Gatti, 2015. "Going Public and Underpricing as Brand Value Enhancing Tools," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 5(11), pages 1208-1226, November.
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