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Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987

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  • Richard T. Rogers

Abstract

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Suggested Citation

  • Richard T. Rogers, 1993. "Advertising Strategies by Agricultural Cooperatives in Branded Food Products, 1967 to 1987," Food Marketing Policy Center Research Reports 021, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    • Handle: RePEc:zwi:fpcrep:021
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    File URL: http://fmpc.uconn.edu/publications/rr/rr21.pdf
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    Cited by:

    1. H. W. Kinnucan, 1996. "A Note On Measuring Returns To Generic Advertising In Interrelated Markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1‐4), pages 261-267, January.
    2. Sexton, Richard J., 1990. "The Role of Cooperatives in Increasingly Concentrated Agricultural Markets," Cooperatives: Their Importance in the Future Food and Agricultural System - FAMC 1990 Conference 265909, Food and Agricultural Marketing Consortium (FAMC).
    3. Jasper Grashuis & Alexandre Magnier, 2018. "Product differentiation by marketing and processing cooperatives: A choice experiment with cheese and cereal products," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 813-830, October.

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    Keywords

    Agribusiness; Marketing;

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