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The Role of Creative Industries in Industrial Innovation

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  • Trüby, Johannes
  • Rammer, Christian
  • Müller, Kathrin

Abstract

This paper analyses the role of creative industries in affecting an economy's innovation performance. We conducted a survey of more than 2,000 creative industry enterprises from Austria which are defined by a combination of sector affiliation and the degree of creativity of the services they offer. We show that the creative industries are among the most innovative sectors in the economy. They support innovation in a variety of other sectors through creative inputs, such as ideas for new products (i.e. innovation content), supplementary products and services (such as software) or marketing support for product innovations. What is more, they are also an important user of new technology and demand innovations from technology producers, particularly information and communication technologies. Own innovative activities are a key driver for supporting innovation. Creative industries are no homogenous sector, however. While software and advertising show the strongest links to industrial innovation, architecture and content providers contribute rather little to industrial innovation. A main barrier to fully utilising the innovative potential of this sector is the lack of time at the side of creative entrepreneurs which reflects the small average firm size and the high share of sole traders. Innovation policy in support of creative industries should thus design programmes that are suitable for micro firms.

Suggested Citation

  • Trüby, Johannes & Rammer, Christian & Müller, Kathrin, 2008. "The Role of Creative Industries in Industrial Innovation," ZEW Discussion Papers 08-109, ZEW - Leibniz Centre for European Economic Research.
    • Handle: RePEc:zbw:zewdip:7499
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    References listed on IDEAS

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    Cited by:

    1. Pina, Katia & Tether, Bruce S., 2016. "Towards understanding variety in knowledge intensive business services by distinguishing their knowledge bases," Research Policy, Elsevier, vol. 45(2), pages 401-413.
    2. Hasan Bakhshi & John Edwards & Stephen Roper & Judy Scully & Duncan Shaw & Lorraine Morley & Nicola Rathbone, 2013. "An Experimental Approach to Industrial Policy Evaluation: The case of Creative Credits," Research Papers 0004, Enterprise Research Centre.
    3. Monika Klein & Monika Spychalska-Wojtkiewicz, 2020. "Cross-Sector Partnerships for Innovation and Growth: Can Creative Industries Support Traditional Sector Innovations?," Sustainability, MDPI, vol. 12(23), pages 1-19, December.
    4. Neil Lee & Andrés Rodríguez-Pose, 2014. "Creativity, Cities, and Innovation," Environment and Planning A, , vol. 46(5), pages 1139-1159, May.
    5. Niccolò Innocenti & Luciana Lazzeretti, 2018. "Relatedness and growth: The impact of creative industries to the wider economy," Papers in Evolutionary Economic Geography (PEEG) 1819, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Apr 2018.
    6. Neil Lee & Andr�s Rodr�guez-Pose, 2014. "Innovation in Creative Cities: Evidence from British Small Firms," Industry and Innovation, Taylor & Francis Journals, vol. 21(6), pages 494-512, August.
    7. Ţigănaşu Ramona, 2018. "Reflections on Research, Creativity and Innovation as Pillars in Enhancing the EU’s Convergence Process," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 186-192, December.
    8. Bakhshi, Hasan & Edwards, John S. & Roper, Stephen & Scully, Judy & Shaw, Duncan & Morley, Lorraine & Rathbone, Nicola, 2015. "Assessing an experimental approach to industrial policy evaluation: Applying RCT+ to the case of Creative Credits," Research Policy, Elsevier, vol. 44(8), pages 1462-1472.
    9. Peter Nientied & Elona Karafili, 2016. "Towards a Pragmatic Perspective on Business Innovation in Western Balkan Countries: The Case of Albania," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(3), pages 193-193, February.
    10. Rahel Falk & Hasan Bakhshi & Martin Falk & Wilhelm Geiger & Susanne Karr & Catherine Keppel & Hannes Leo & Roland Spitzlinger, 2011. "Innovation and Competitiveness of the Creative Industries," WIFO Studies, WIFO, number 41510.
    11. Filculescu Adina & Cantaragiu Ramona, 2013. "Innovation In The Creative Industries - Case Study Of An Event Planning Company," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 640-649, July.
    12. Marta Mackiewicz & Beata Namyślak, 2021. "Development conditions for creative clusters in Poland in view of institutional environment factors," Growth and Change, Wiley Blackwell, vol. 52(3), pages 1295-1311, September.
    13. Jason Potts, 2013. "Evolutionary perspectives," Chapters, in: Ruth Towse & Christian Handke (ed.), Handbook on the Digital Creative Economy, chapter 3, pages 26-36, Edward Elgar Publishing.
    14. Rafael Boix & Blanca De-Miguel-Molina & Jose-Luis Hervas-Oliver, 2013. "Creative service business and regional performance: evidence for the European regions," Service Business, Springer;Pan-Pacific Business Association, vol. 7(3), pages 381-398, September.
    15. Kohn, Karsten & Wewel, Solvejg A., 2018. "Skills, Scope, and Success: An Empirical Look at the Start-up Process in Creative Industries in Germany," IZA Discussion Papers 11650, Institute of Labor Economics (IZA).
    16. Coll Martínez, Eva, 2018. "Creativity and entrepreneurship: Empirical evidence for Catalonia," Working Papers 2072/306521, Universitat Rovira i Virgili, Department of Economics.

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    More about this item

    Keywords

    Creative Industries; Innovation; R&D; Inter-sector Interaction; Innovation Policy;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z1 - Other Special Topics - - Cultural Economics
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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