IDEAS home Printed from https://ideas.repec.org/p/zbw/wuppap/130.html
   My bibliography  Save this paper

Towards sustainable market strategies: A case study on eco textiles and green power

Author

Listed:
  • Lorek, Sylvia
  • Lucas, Rainer

Abstract

This study focuses on the economic, market-related context of consumptionpatterns and incorporates the regulatory settings and values. The aim is tosystemise the influences on sustainable consumption patterns. Special attention isdrawn to the question how existing niche markets could be extended to massmarkets. This question is deepened by case studies on the green textile and thegreen power markets.The results emphasise the different key factors which influence the successfulpathways for an extended green market volume. Looking at the case of the greenpower market it can be seen how important it is to create an economic andinstitutional context for adoption. Looking at the case of green textiles theimportance of new lifestyles and cultural impacts are obvious.Looking at the interfaces between institutional settings, supply structure, societalvalues and consumers' decision-making, it can be seen that consumers' demandsare not only a product of individual needs. Therefore sustainable consumptionstrategies will have to face not only the change of needs, but also the change ofstructures which influence individual choices.

Suggested Citation

  • Lorek, Sylvia & Lucas, Rainer, 2003. "Towards sustainable market strategies: A case study on eco textiles and green power," Wuppertal Papers 130, Wuppertal Institute for Climate, Environment and Energy.
    • Handle: RePEc:zbw:wuppap:130
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/49107/1/36891903X.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mushahid Ali Shamsi & Imran Anwar & Asiya Chaudhary & Samreen Akhtar & Alam Ahmad, 2023. "Sustainable Transition through Circular Textile Products: An Empirical Study of Consumers’ Acceptance in India," Sustainability, MDPI, vol. 15(18), pages 1-20, September.
    2. Tulin Dzhengiz & Andra Riandita & Anders Broström, 2023. "Configurations of sustainability‐oriented textile partnerships," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4392-4412, November.
    3. Lee, Cheuk Wing & Zhong, Jin, 2015. "Construction of a responsible investment composite index for renewable energy industry," Renewable and Sustainable Energy Reviews, Elsevier, vol. 51(C), pages 288-303.
    4. Lucas, Rainer & Wilts, Henning, 2004. ""Events für Nachhaltigkeit" - ein neues Geschäftsfeld für die Eventwirtschaft?," Wuppertal Papers 149, Wuppertal Institute for Climate, Environment and Energy.
    5. Saki Morita & Keiji Jindo & Petros Maliotis, 2023. "Exploring the Influence of Work Integration Social Enterprises on Consumers through Differentiated Customer Value Proposition," Sustainability, MDPI, vol. 15(7), pages 1-16, March.
    6. Melissa Monika Wagner & Tincuta Heinzel, 2020. "Human Perceptions of Recycled Textiles and Circular Fashion: A Systematic Literature Review," Sustainability, MDPI, vol. 12(24), pages 1-28, December.
    7. Roby Setiadi & Kardison Lumban Batu & Harry Soesanto, 2017. "Does an Environmental Marketing Strategy Influence Marketing and Financial Performance? A Study of Indonesian Exporting Firms," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 29(2), pages 177-192.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:wuppap:130. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/wikuede.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.