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Die Nutzung von Daten durch OTT-Dienste zur Abschöpfung von Aufmerksamkeit und Zahlungsbereitschaft: Implikationen für Daten- und Verbraucherschutz

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  • Bott, Johanna
  • Arnold, René
  • Hildebrandt, Christian

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  • Bott, Johanna & Arnold, René & Hildebrandt, Christian, 2018. "Die Nutzung von Daten durch OTT-Dienste zur Abschöpfung von Aufmerksamkeit und Zahlungsbereitschaft: Implikationen für Daten- und Verbraucherschutz," WIK Discussion Papers 431, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
    • Handle: RePEc:zbw:wikdps:431
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    References listed on IDEAS

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    1. Marc Rysman, 2009. "The Economics of Two-Sided Markets," Journal of Economic Perspectives, American Economic Association, vol. 23(3), pages 125-143, Summer.
    2. Paul Belleflamme & Martin Peitz, 2018. "Platforms and network effects," Chapters, in: Luis C. Corchón & Marco A. Marini (ed.), Handbook of Game Theory and Industrial Organization, Volume II, chapter 11, pages 286-317, Edward Elgar Publishing.
    3. Katz, Michael L & Shapiro, Carl, 1985. "Network Externalities, Competition, and Compatibility," American Economic Review, American Economic Association, vol. 75(3), pages 424-440, June.
    4. Marini, Marco A. & Corchon, Luis, 2016. "Handbook of Game Theory and Industrial Organization: An Introduction," MPRA Paper 77169, University Library of Munich, Germany.
    5. Eastlick, Mary Ann & Lotz, Sherry L. & Warrington, Patricia, 2006. "Understanding online B-to-C relationships: An integrated model of privacy concerns, trust, and commitment," Journal of Business Research, Elsevier, vol. 59(8), pages 877-886, August.
    6. Mark Armstrong & Julian Wright, 2007. "Two-sided Markets, Competitive Bottlenecks and Exclusive Contracts," Economic Theory, Springer;Society for the Advancement of Economic Theory (SAET), vol. 32(2), pages 353-380, August.
    7. David Evans & Richard Schmalensee, 2007. "The Industrial Organization of Markets with Two-Sided Platforms," CPI Journal, Competition Policy International, vol. 3.
    8. Hildebrandt, Christian & Arnold, René, 2016. "Big Data und OTT-Geschäftsmodelle sowie daraus resultierende Wettbewerbsprobleme und Herausforderungen bei Datenschutz und Verbraucherschutz," WIK Discussion Papers 414, WIK Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste GmbH.
    9. Tuck Siong Chung & Michel Wedel & Roland T. Rust, 2016. "Adaptive personalization using social networks," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 66-87, January.
    10. James D. Ratliff & Daniel L. Rubinfeld, 2011. "Online Advertising: Defining Relevant Markets," Journal of Competition Law and Economics, Oxford University Press, vol. 7(1), pages 241-241.
    11. Riekhof, Hans-Christian & Schäfers, Tobias & Eiben, Immo, 2009. "Behavioral Targeting: Ein effizienter Einsatz des Online-Werbebudgets?," PFH Forschungspapiere/Research Papers 2009/06, PFH Private University of Applied Sciences, Göttingen.
    12. Wright Julian, 2004. "One-sided Logic in Two-sided Markets," Review of Network Economics, De Gruyter, vol. 3(1), pages 1-21, March.
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