IDEAS home Printed from https://ideas.repec.org/p/zbw/vtiaba/042011.html
   My bibliography  Save this paper

Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA. Bericht im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV)

Author

Listed:
  • Peter, Günter

Abstract

Der vorliegende Bericht stellt die wesentlichen Elemente der Absatzförderung Österreichs und der USA dar. Absatzförderung in Österreich ist produktübergreifend, in den USA überwiegend branchenspezifisch organisiert. Absatzförderung in Österreich ist produktübergreifend, in den USA überwiegend branchenspezifisch organisiert. In beiden Ländern liegt der Schwerpunkt der Maßnahmen auf generischer Werbung. Der Ausgabenanteil für Forschung im Rahmen der Absatzförderung liegt in den USA um den Faktor 2,5 höher als in Österreich. Das erklärte Ziel beider Regierungen ist es, die Exportquote der Ernährungswirtschaft in den nächsten Jahren zu erhöhen. Neben einem Literaturüberblick zur Wirksamkeit generischer Werbung werden ordnungspolitische Leitlinien für staatliche Eingriffe bei der Außenwirtschaftförderung vorgestellt.

Suggested Citation

  • Peter, Günter, 2011. "Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA. Bericht im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbrauchersc," Arbeitsberichte aus der vTI-Agrarökonomie 04/2011, Johann Heinrich von Thünen Institute, Federal Research Institute for Rural Areas, Forestry and Fisheries.
    • Handle: RePEc:zbw:vtiaba:042011
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/45538/1/657390275.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Strecker, Otto, 1971. "Gemeinschaftsmarketing für Nahrungsmittel. Möglichkeiten und Grenzen der Arbeit von Absatzfonds und CMA," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 20(09).
    2. Wohlgenant, Michael K., 2006. "Retail-to-Farm Transmission of Generic Advertising Effects," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 21(2), pages 1-6.
    3. R. W. Ward & C. Lambert, 1993. "Generic Promotion Of Beef: Measuring The Impact Of The Us Beef Checkoff," Journal of Agricultural Economics, Wiley Blackwell, vol. 44(3), pages 456-465, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Peter, Guenter, 2011. "Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA," Thünen Working Paper 125733, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries.
    2. Yeboah, Godfred & Maynard, Leigh J., 2004. "The Impact Of Bse, Fmd, And U.S. Export Promotion Expenditures On Japanese Meat Demand," 2004 Annual meeting, August 1-4, Denver, CO 19978, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Capps, Oral & Seo, Seong-Cheon & Nichols, John P., 1997. "On the Estimation of Advertising Effects for Branded Products: An Application to Spaghetti Sauces," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(2), pages 291-302, December.
    4. Glauber, Joseph W. & Effland, Anne, 2016. "United States agricultural policy: Its evolution and impact:," IFPRI discussion papers 1543, International Food Policy Research Institute (IFPRI).
    5. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.
    6. Freebairn, John W. & Goddard, Ellen W. & Griffith, Garry R., 2005. "When Can a Generic Advertising Program Increase Farmer Returns?," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 13.
    7. Cattaneo, Andrea & Federighi, Giovanni & Vaz, Sara, 2021. "The environmental impact of reducing food loss and waste: A critical assessment," Food Policy, Elsevier, vol. 98(C).
    8. J. A. L. Cranfield, 2003. "Optimal Collective Investment in Generic Advertising, Export Market Promotion and Cost-of-Production-Reducing Research," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(3), pages 299-321, November.
    9. Marco A. Palma & Myriah D. Johnson & David P. Anderson, 2019. "The effects of experience versus description of attributes on willingness‐to‐pay for beefsteaks," Agricultural Economics, International Association of Agricultural Economists, vol. 50(2), pages 129-137, March.
    10. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
    11. Kinnucan, Henry W., 2003. "Optimal generic advertising in an imperfectly competitive food industry with variable proportions," Agricultural Economics, Blackwell, vol. 29(2), pages 143-158, October.
    12. Zhang, Mingxia & Sexton, Richard J., 2000. "Optimal Commodity Promotion In Imperfectly Competitive Markets," 2000 Annual meeting, July 30-August 2, Tampa, FL 21823, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Chung, Chanjin & Henneberry, Shida Rastegari & Tostao, Emilio, 2004. "Will The Voluntary Checkoff Program Be The Answer? An Analysis Of Optimal Advertising And Free-Rider Problem In The U.S. Beef Industry," 2004 Annual Meeting, February 14-18, 2004, Tulsa, Oklahoma 34694, Southern Agricultural Economics Association.
    14. McKendree, Melissa G.S. & Tonsor, Glynn T. & Schroder, Ted C. & Hendricks, Nathan P., 2017. "Changing Impacts of Beef Demand on Cattle Producers," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252730, Southern Agricultural Economics Association.
    15. Ward, Ronald W. & Moon, Wanki & Medina, Sara, 2001. "Measuring The Impact Of Generic Promotions Of U.S. Beef: An Application Of Double-Hurdle And Time Series Models," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(4), pages 1-11.
    16. Capacci, Sara & Mazzocchi, Mario, 2011. "Five-a-day, a price to pay: An evaluation of the UK program impact accounting for market forces," Journal of Health Economics, Elsevier, vol. 30(1), pages 87-98, January.
    17. Capps, Oral, Jr. & Williams, Gary W. & Dang, Trang, 2010. "Effects of Lamb Promotion on Lamb Demand and Imports," Reports 90492, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    18. Ferrier, Peyton & Lamb, Russell, 2007. "Government regulation and quality in the US beef market," Food Policy, Elsevier, vol. 32(1), pages 84-97, February.
    19. H. W. Kinnucan, 1996. "A Note On Measuring Returns To Generic Advertising In Interrelated Markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 47(1‐4), pages 261-267, January.
    20. Meza, Liliana & Sanjuan, Ana I. & Mascaray, Maria A. & Albisu, Luis M., 1999. "An integrated approach to evaluate generic promotions," 67th Seminar, October 28-30, 1999, LeMans, France 241042, European Association of Agricultural Economists.

    More about this item

    Keywords

    Absatzförderung; Exportförderung; Außenwirtschaftförderung; promotion programmes; export promotion;
    All these keywords.

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:vtiaba:042011. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/vtigvde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.