IDEAS home Printed from https://ideas.repec.org/p/zbw/tuhtim/5.html
   My bibliography  Save this paper

Management von technologie-getriebenen Entwicklungsprojekten

Author

Listed:
  • Herstatt, Cornelius
  • Lettl, Christopher

Abstract

Die Diskussion Market Pull versus Technology Push hat in der betriebswirtschaftlichen Innovationsforschung bereits eine gewisse Tradition. Die hierzu durchgeführten empirischen Untersuchungen sind insbesondere der Frage nachgegangen, welche der beiden Vorgehens-weisen welchen Einfluss auf den späteren Innovationserfolg hat. Wir wollen mit unserem Beitrag diesen Aspekt der Diskussion nicht erneut aufnehmen, son-dern gehen davon aus, dass grundsätzlich beide Innovationsansätze, je nach Bedeutung der relevanten Innovationsquelle, angestrebtem Innovationsgrad und den jeweils vorliegenden Charakteristika der betrachteten Industrie, ihre Berechtigung haben. Die Frage, die uns inter-essiert, ist vielmehr, welche Besonderheiten sich insbesondere bei dem Technology Push-Ansatz für das Management der Innovationsprojekte ergeben und welche Implikationen sich hieraus für die Gestaltung des konkreten Projektmanagements ableiten. Hierbei konzentrieren wir uns auf alle marktbezogenen Aktivitäten, insbesondere die Identifikation und Verifikation von Applikationsgebieten für neue Technologien. Nach einer Gegenüberstellung der Charakteristika von Technology Push und Market Pull werden zunächst die marktseitigen Besonderheiten bei technologie-getriebenen Entwick-lungsprojekten skizziert. In diesem Zusammenhang werden aktuelle Instrumente und Metho-den der qualitativen Marktforschung erläutert und im Hinblick auf ihre Nützlichkeit disku-tiert. Darauf aufbauend werden strukturorganisatorische, strategische sowie gestaltungstech-nische Aspekte des Managements technologie-getriebener Projekte herausgestellt. Technology Push Projektmanagement ; Marketing

Suggested Citation

  • Herstatt, Cornelius & Lettl, Christopher, 2000. "Management von technologie-getriebenen Entwicklungsprojekten," Working Papers 5, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    • Handle: RePEc:zbw:tuhtim:5
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/55507/1/506817334.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Urban, Glen L. & Weinberg, Bruce D. & Hauser, John R., 1994. "Premarket forecasting of really new products," Working papers 3689-94., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Farrukh, Clare & Holgado, Maria, 2020. "Integrating sustainable value thinking into technology forecasting: A configurable toolset for early stage technology assessment," Technological Forecasting and Social Change, Elsevier, vol. 158(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Brian Mennecke & Anthony Townsend & Dermot J. Hayes & Steven M. Lonergan, 2006. "Study of the Factors that Influence Consumer Attitudes Toward Beef Products Using the Conjoint Market Analysis Tool, A," Center for Agricultural and Rural Development (CARD) Publications 06-wp425, Center for Agricultural and Rural Development (CARD) at Iowa State University.
    2. Lettl, Christoph & Herstatt, Cornelius & Gemuenden, H-G., 2004. "Learning from users for radical innovation," Working Papers 27, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    3. Lettl, Christopher & Herstatt, Cornelius, 2004. "Users as inventors and developers of radical innovation: An explorative case study analysis in the field of medical technology," Working Papers 22, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    4. B. P. S. Murthi & Sumit Sarkar, 2003. "The Role of the Mangement Sciences in Research on Personalization," Review of Marketing Science Working Papers 2-2-1025, Berkeley Electronic Press.
    5. Herstatt, Cornelius & Lettl, Christopher, 2000. "Management of "technology push" development projects," Working Papers 5e, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    6. Claudio Giachetti & Gianluca Marchi & Riccardo Corradini, 2012. "UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life," Working Papers 15, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    7. Christina Guenther, 2009. "Pioneer burnout: Radical product innovation and firm capabilities," Papers on Economics and Evolution 2009-22, Philipps University Marburg, Department of Geography.
    8. Herstatt, Cornelius & Verworn, Birgit, 2001. "The "fuzzy front end" of innovation," Working Papers 4, Hamburg University of Technology (TUHH), Institute for Technology and Innovation Management.
    9. Morrison, Pamela D. & Roberts, John H., 1998. "Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation," Journal of Business Research, Elsevier, vol. 41(3), pages 223-229, March.
    10. Urban, Glen L. & Sultan, Fareena. & Qualls, William J. 1953-, 1998. "Trust based marketing on the internet," Working papers WP 4035-98., Massachusetts Institute of Technology (MIT), Sloan School of Management.

    More about this item

    Keywords

    Technology Push; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:tuhtim:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/ittuhde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.