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Zahlungsbereitschaft für grünen Strom: Die Kluft zwischen Wunsch und Wirklichkeit

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Listed:
  • Andor, Mark A.
  • Frondel, Manuel
  • Vance, Colin

Abstract

Die Überschätzung der Zahlungsbereitschaft in rein hypothetischen Entscheidungssituationen ist ein in der Literatur wohlbekanntes Phänomen. Zur Eliminierung dieser Verzerrung wurden verschiedene Methoden vorgeschlagen, unter anderem der sogenannte Cheap-Talk-Ansatz und das Consequential-Skript. Auf Basis einer Erhebung unter mehr als 6.500 deutschen Haushalten untersucht dieser Beitrag die Effektivität dieser Korrektive. Nach unseren ökonometrischen Ergebnissen erweist sich allein Cheap Talk als effektiv, senkt jedoch die Zahlungsbereitschaft für grünen Strom nur bei jenen Befragten, die sich nicht ganz sicher hinsichtlich ihrer Angaben zur Zahlungsbereitschaft sind. Darüber hinaus zeigen unsere Befragungsergebnisse einen starken Kontrast zwischen der Unterstützung für erneuerbare Energien und der Zahlungsbereitschaft für grünen Strom. So sprechen sich 85,1% der Antwortenden für die Förderung erneuerbarer Energietechnologien aus, aber nur knapp die Hälfte der Antwortenden ist bereit, für grünen Strom zusätzliche Kosten in Kauf zu nehmen.

Suggested Citation

  • Andor, Mark A. & Frondel, Manuel & Vance, Colin, 2014. "Zahlungsbereitschaft für grünen Strom: Die Kluft zwischen Wunsch und Wirklichkeit," RWI Materialien 79, RWI - Leibniz-Institut für Wirtschaftsforschung.
    • Handle: RePEc:zbw:rwimat:79
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    Keywords

    willingness-to-pay; cheap talk; consequential script;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices
    • Q41 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Demand and Supply; Prices

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