IDEAS home Printed from https://ideas.repec.org/p/zbw/itsp17/168500.html
   My bibliography  Save this paper

Segregation of Digital Game Users: An Empirical Comparison of Smartphones and Gaming Consoles

Author

Listed:
  • Katsumata, Sotaro
  • Ichikohji, Takeyasu

Abstract

The aim of this study is to examine the characteristics of digital game users and discuss desirable development and marketing strategies for firms. This study developed measurement scales and empirically found that there are two segments in the market: “share” and “achievement” orientation. Some users require “achievement” for games. These users play games to feel a sense of achievement and prefer well-designed games. They desire to embed the gaming experience in their minds and respect the intention of game developers and designers. Other users need to “share” with other gamers. They wish to play games with their friends and seek communication through games. These users do not need sophisticated graphics or stories while they engage in games simultaneously with their friends. These two preferences are not mutually exclusive—some consumers have both intentions.

Suggested Citation

  • Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "Segregation of Digital Game Users: An Empirical Comparison of Smartphones and Gaming Consoles," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168500, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsp17:168500
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/168500/1/Katsumata-Ichikohji.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Eric von Hippel, 1986. "Lead Users: A Source of Novel Product Concepts," Management Science, INFORMS, vol. 32(7), pages 791-805, July.
    2. Novak, Thomas P & MacEvoy, Bruce, 1990. "On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 105-109, June.
    3. Kahle, Lynn R & Beatty, Sharon E & Homer, Pamela, 1986. "Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 405-409, December.
    4. Pamela D. Morrison & John H. Roberts & Eric von Hippel, 2000. "Determinants of User Innovation and Innovation Sharing in a Local Market," Management Science, INFORMS, vol. 46(12), pages 1513-1527, December.
    5. Unger, Lynette S & Kernan, Jerome B, 1983. "On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(4), pages 381-392, March.
    6. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Schweisfurth, Tim G. & Raasch, Christina, 2015. "Embedded lead users—The benefits of employing users for corporate innovation," Research Policy, Elsevier, vol. 44(1), pages 168-180.
    2. Habicht, Hagen & Oliveira, Pedro & Shcherbatiuk, Viktoriia, 2012. "User Innovators: When Patients Set Out to Help Themselves and End Up Helping Many," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(3), pages 277-295.
    3. Franke, Nikolaus & Shah, Sonali, 2003. "How communities support innovative activities: an exploration of assistance and sharing among end-users," Research Policy, Elsevier, vol. 32(1), pages 157-178, January.
    4. Alexander Brem & Volker Bilgram & Adele Gutstein, 2021. "Involving Lead Users in Innovation: A Structured Summary of Research on the Lead User Method," World Scientific Book Chapters, in: Alexander Brem (ed.), Emerging Issues and Trends in INNOVATION AND TECHNOLOGY MANAGEMENT, chapter 2, pages 21-48, World Scientific Publishing Co. Pte. Ltd..
    5. Markus Ernst & Alexander Brem, 2017. "Social Media for Identifying Lead Users? Insights into Lead Users’ Social Media Habits," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 1-21, August.
    6. Lettl, Christopher & Rost, Katja & von Wartburg, Iwan, 2009. "Why are some independent inventors 'heroes' and others 'hobbyists'? The moderating role of technological diversity and specialization," Research Policy, Elsevier, vol. 38(2), pages 243-254, March.
    7. Martie-Louise Verreynne & Rui Torres de Oliveira & John Steen & Marta Indulska & Jerad A. Ford, 2020. "What motivates ‘free’ revealing? Measuring outbound non-pecuniary openness, innovation types and expectations of future profit growth," Scientometrics, Springer;Akadémiai Kiadó, vol. 124(1), pages 271-301, July.
    8. Wu, Chia-huei & de Jong, Jeroen P.J. & Raasch, Christina & Poldervaart, Sabrine, 2020. "Work process-related lead userness as an antecedent of innovative behavior and user innovation in organizations," Research Policy, Elsevier, vol. 49(6).
    9. Roberto Fontana & Marco Guerzoni, 2008. "Incentives and uncertainty: an empirical analysis of the impact of demand on innovation," Cambridge Journal of Economics, Cambridge Political Economy Society, vol. 32(6), pages 927-946, November.
    10. Vipul Aggarwal & Elina H. Hwang & Yong Tan, 2021. "Learning to Be Creative: A Mutually Exciting Spatiotemporal Point Process Model for Idea Generation in Open Innovation," Information Systems Research, INFORMS, vol. 32(4), pages 1214-1235, December.
    11. Hung, Chia-Liang & Chou, Jerome Chih-Lung & Dong, Tse-Ping, 2011. "Innovations and communication through innovative users: An exploratory mechanism of social networking website," International Journal of Information Management, Elsevier, vol. 31(4), pages 317-326.
    12. Mahr, Dominik & Lievens, Annouk, 2012. "Virtual lead user communities: Drivers of knowledge creation for innovation," Research Policy, Elsevier, vol. 41(1), pages 167-177.
    13. Rivieccio, Giorgia & Raïes, Karine & Schiavone, Francesco, 2023. "Are you attractive enough? An empirical analysis on user innovators' characteristics and the creation of new social ventures," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    14. Martinez-Torres, Rocio & Olmedilla, Maria, 2016. "Identification of innovation solvers in open innovation communities using swarm intelligence," Technological Forecasting and Social Change, Elsevier, vol. 109(C), pages 15-24.
    15. Kwak, Kyu Tae & Oh, Chae Ju & Lee, Sang Woo, 2021. "Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values," Telecommunications Policy, Elsevier, vol. 45(7).
    16. Maria Roszkowska-Menkes, 2017. "User Innovation: State of the Art and Perspectives for Future Research," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 13(2), pages 127-154.
    17. Carliss Baldwin & Eric von Hippel, 2011. "Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation," Organization Science, INFORMS, vol. 22(6), pages 1399-1417, December.
    18. Ozer, Muammer, 2009. "The roles of product lead-users and product experts in new product evaluation," Research Policy, Elsevier, vol. 38(8), pages 1340-1349, October.
    19. Oh, Ga-Eun (Grace) & Aliyev, Murod & Kafouros, Mario & Au, Alan Kai Ming, 2022. "The role of consumer characteristics in explaining product innovation performance: Evidence from emerging economies," Journal of Business Research, Elsevier, vol. 149(C), pages 713-727.
    20. Jeppesen, Lars Bo & Laursen, Keld, 2009. "The role of lead users in knowledge sharing," Research Policy, Elsevier, vol. 38(10), pages 1582-1589, December.

    More about this item

    Keywords

    Smartphone; Digital game; Consumer behavior;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itsp17:168500. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.itsworld.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.