Report NEP-MKT-2017-09-24

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Bonnet, Céline & Hilger, James & Villas-Boas, Sofia B., 2017. "Reduced Form Evidence on Belief Updating under Asymmetric Information - The Case of Wine Expert Opinions," TSE Working Papers 17-834, Toulouse School of Economics (TSE), revised May 2019.
• Hajer Kefi & Sitesh Indra & Talel Abdessalem, 2016. "Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector," Post-Print hal-01456580, HAL.
• Nathalie Audigier & Marie-Agnès de Gail & Luc Derien, 2016. "Optimize the assessment of client online [Optimizar la evaluación del cliente en línea]," Post-Print hal-01570906, HAL.
• Golovacheva, E., 2016. "When consumers activate persuasion knowledge: Review of antecedents and consequences," Working Papers 6440, Graduate School of Management, St. Petersburg State University.
• Grzybowski, Lukasz & Liang, Julienne & Zulehner, Christine, 2017. "Bundling, consumer retention and entry: evidence from fixed broadband market," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168483, International Telecommunications Society (ITS).
• Howell, Bronwyn E & Potgieter, Petrus H., 2017. "Competition and vertical/agglomeration effects in media mergers: bagging bundle benefits," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168487, International Telecommunications Society (ITS).
• Caprice, Stéphane & Shekhar, Shiva, 2017. "Negative consumer value and loss leading," TSE Working Papers 17-835, Toulouse School of Economics (TSE).
• Cheng, John W. & Mitomo, Hitoshi, 2017. "Impact of media form on the perceived image of the television news media in the age of media convergence," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168479, International Telecommunications Society (ITS).
• Yoo, Bosul & Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "A Multi-Country Comparison of User Innovation Behaviors on Smartphone Applications," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168553, International Telecommunications Society (ITS).
• Huang, Kuang-Chiu & Hsu, Jung-Fang, 2017. "Balance between Privacy Protecting and Selling User Data of Wearable Devices," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168490, International Telecommunications Society (ITS).
• Morgane Bénade & Juliette Brun & Ingi Brown & Pascal Le Masson & Benoit Weil & Frank Piller, 2016. "How smart products with built in flexibility empower users to self -design the use: A theoretical framework for use generation," Post-Print hal-01389650, HAL.
• Raassens, N. & Haans, Hans, 2017. "NPS and online WOM investigating the relationship between customers’ promoter scores and eWOM behavior," Other publications TiSEM 931e7761-7c6e-40ee-8976-2, Tilburg University, School of Economics and Management.
• Sebastiano Patti, 2017. "Wine and Food Route as a collective mark for wine tourism product: a sequential game," 2017 Papers ppa598, Job Market Papers.
• Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "Segregation of Digital Game Users: An Empirical Comparison of Smartphones and Gaming Consoles," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168500, International Telecommunications Society (ITS).
• Rodriguez, Julieta A. & Lupín, Beatriz & Lucca, Ana M. F., 2017. "Costs of production and willingness to pay for potato produced with a lower amount of agrochemicals. A case study in Argentina," Nülan. Deposited Documents 2723, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.