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On the Modeling of Mobile Service Ecosystems

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  • Kilkki, Kalevi

Abstract

All ecosystem models are just rough approximations of reality. In the case of communications ecosys-tems, numerous actors interact with each other and create an incredibly complex process that tends to depress even the most diligent modeler. In recent decades, various methods have been used to solve this dilemma. This paper provides an account of some of the methods, including system dynamics, agent-based modeling, and value network analysis. In addition, an ecosystem model implemented in a spread-sheet format is discussed in more detail. An ecosystem model can be used to assess the relative im-portance of different factors, such as pricing and service quality on the profitability of service providers. Extensive ecosystem models are useful for enhancing our understanding of the complex processes occurring in ecosystems. In contrast, the models are hardly applicable for predicting how an ecosystem will evolve in the long term, because no ecosystem model can include all the influencing factors.

Suggested Citation

  • Kilkki, Kalevi, 2020. "On the Modeling of Mobile Service Ecosystems," ITS Conference, Online Event 2020 224862, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itso20:224862
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    References listed on IDEAS

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    1. Ruutu, Sampsa & Casey, Thomas & Kotovirta, Ville, 2017. "Development and competition of digital service platforms: A system dynamics approach," Technological Forecasting and Social Change, Elsevier, vol. 117(C), pages 119-130.
    2. Olli-Pekka Pohjola & Kalevi Kilkki, 2007. "Value-based methodology to analyze communication services," Netnomics, Springer, vol. 8(1), pages 135-151, October.
    3. Pagani, Margherita & Fine, Charles H., 2008. "Value network dynamics in 3G-4G wireless communications: A systems thinking approach to strategic value assessment," Journal of Business Research, Elsevier, vol. 61(11), pages 1102-1112, November.
    4. Peppard, Joe & Rylander, Anna, 0. "From Value Chain to Value Network:: Insights for Mobile Operators," European Management Journal, Elsevier, vol. 24(2-3), pages 128-141, April.
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    Keywords

    Modeling; ecosystems; mobile services; quality of service;
    All these keywords.

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