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How Nokia failed to nail the Smartphone market

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  • Bouwman, Harry
  • Carlsson, Christer
  • Carlsson, Joanna
  • Nikou, Shahrokh
  • Sell, Anna
  • Walden, Pirkko

Abstract

In this paper we will discuss Nokia's struggle to find a sustainable approach to the Smartphone market. The findings are based on (i) a review of Nokia's history, and specifically on how Nokia dealt with introducing new, more or less smart handsets, (ii) on interviews with managers from Nokia and (iii) on data collected on mobile phone usage in 2003 -2011 in Finland. We contribute to insights on how a company with an active innovation policy, product launch and market segmentation strategy failed to maintain its dominance on the mobile handset market.

Suggested Citation

  • Bouwman, Harry & Carlsson, Christer & Carlsson, Joanna & Nikou, Shahrokh & Sell, Anna & Walden, Pirkko, 2014. "How Nokia failed to nail the Smartphone market," 25th European Regional ITS Conference, Brussels 2014 101414, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse14:101414
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    File URL: https://www.econstor.eu/bitstream/10419/101414/1/794346243.pdf
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    References listed on IDEAS

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    1. Koski, Heli & Kretschmer, Tobias, 2010. "New product development and firm value in mobile handset production," Information Economics and Policy, Elsevier, vol. 22(1), pages 42-50, March.
    2. Ali-Yrkkö, Jyrki & Hermans, Raine, 2002. "Nokia in the Finnish Innovation System," Discussion Papers 811, The Research Institute of the Finnish Economy.
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