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The impact of the strengthened personal data protection regulation on users' privacy concerns

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  • Nam, Sangjun
  • Kwon, Youngsun

Abstract

Considering that privacy concerns could affect users' privacy behavior as an antecedent, it is important to investigate the impact of strengthened personal data protection regulation on users' privacy concerns. However, there exists mixed views that the personal data protection regulation has a positive or negative effect on users' privacy concerns by increasing privacy awareness and trustworthiness, respectively. We propose the approach using smartphone platform-level privacy regulation as a proxy for national-level personal data protection regulation to overcome the difficulty of setting up treatment and control groups for implementing dynamic Difference-in-Difference analysis. The result showed that introducing personal data protection regulation has a positive effect on users' privacy concerns in the short term; however, the positive effect could be diluted over time.

Suggested Citation

  • Nam, Sangjun & Kwon, Youngsun, 2024. "The impact of the strengthened personal data protection regulation on users' privacy concerns," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302472, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302472
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    References listed on IDEAS

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    1. Sant’Anna, Pedro H.C. & Zhao, Jun, 2020. "Doubly robust difference-in-differences estimators," Journal of Econometrics, Elsevier, vol. 219(1), pages 101-122.
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    3. Callaway, Brantly & Sant’Anna, Pedro H.C., 2021. "Difference-in-Differences with multiple time periods," Journal of Econometrics, Elsevier, vol. 225(2), pages 200-230.
    4. Tamara Dinev & Paul Hart, 2006. "An Extended Privacy Calculus Model for E-Commerce Transactions," Information Systems Research, INFORMS, vol. 17(1), pages 61-80, March.
    5. Zafer D. Ozdemir & H. Jeff Smith & John H. Benamati, 2017. "Antecedents and outcomes of information privacy concerns in a peer context: An exploratory study," European Journal of Information Systems, Taylor & Francis Journals, vol. 26(6), pages 642-660, November.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Personal Data; Online Platform; Regulation; Privacy Concern; App Tracking Transparency;
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