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Perceptions of Traditional Voice Calls and Over-the-Top (OTT) Communication Services among Thai Consumers

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  • Opapun, Amnist
  • Khemakongkanonth, Chate
  • Srinuan, Pratompong

Abstract

We analyzed unique panel data from NBTC to uncover Thai consumers' preference toward Over-the-top (OTT) communication service and traditional voice call in the post-Covid-19 period. Employing a dynamic panel model, we estimate the demand relationship between telecommunication services. We found that Thai consumers perceive traditional voice call and OTT communication as separate services. Moreover, they remained unchanged from pre-pandemic time. Traditional voice call service is likely used to return incoming traditional voice call. This helps the regulators in defining market around OTT communication service and traditional voice call service.

Suggested Citation

  • Opapun, Amnist & Khemakongkanonth, Chate & Srinuan, Pratompong, 2024. "Perceptions of Traditional Voice Calls and Over-the-Top (OTT) Communication Services among Thai Consumers," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302469, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302469
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    References listed on IDEAS

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    Keywords

    OTT communications; Substitution; Traditional voice calls; Dynamic panel model; Thailand;
    All these keywords.

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