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"Das 21. Jahrhundert ist weiblich": Unternehmerinnen in der Presse

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Listed:
  • Ettl, Kerstin
  • Welter, Friederike
  • Achtenhagen, Leona

Abstract

Die vorliegende Studie untersucht die Presseberichterstattung über Unternehmerinnen insbesondere mit Blick darauf, welches Bild von Unternehmerinnentum in den Presseberichten vermittelt wird. Zu diesem Zweck wurden Artikel in sechs ausgewählten überregionalen deutschen Tageszeitungen im Zeitraum 2004-2013, sowie ausgewählte Artikel aus schwedischen Printmedien ausgewertet. Die Ergebnisse zeigen, dass die Berichterstattung zunehmend vielfältiger wird und die Sichtbarkeit von Unternehmerinnen zunimmt. Allerdings werden auch heute noch klassische Stereotype und traditionelle Rollenbilder durch die Berichterstattung transportiert.

Suggested Citation

  • Ettl, Kerstin & Welter, Friederike & Achtenhagen, Leona, 2016. ""Das 21. Jahrhundert ist weiblich": Unternehmerinnen in der Presse," IfM-Materialien 249, Institut für Mittelstandsforschung (IfM) Bonn.
    • Handle: RePEc:zbw:ifmmat:249
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    References listed on IDEAS

    as
    1. Leona Achtenhagen & Friederike Welter, 2011. "‘Surfing on the ironing board’ -- the representation of women's entrepreneurship in German newspapers," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 23(9-10), pages 763-786, December.
    2. Mats Hammarstedt, 2004. "Self-Employment Among Immigrants in Sweden -- An Analysis of Intragroup Differences," Small Business Economics, Springer, vol. 23(2), pages 115-126, September.
    3. Kay, Rosemarie & Schlömer-Laufen, Nadine, 2016. "Gender diversity in top-management positions in large family and nonfamily businesses," Working Papers 02/16, Institut für Mittelstandsforschung (IfM) Bonn.
    4. Monica Lindgren & Johann Packendorff, 2009. "Project leadership revisited: towards distributed leadership perspectives in project research," International Journal of Project Organisation and Management, Inderscience Enterprises Ltd, vol. 1(3), pages 285-308.
    5. Esteban Lafuente & Yancy Vaillant & Josep Rialp, 2007. "Regional Differences in the Influence of Role Models: Comparing the Entrepreneurial Process of Rural Catalonia," Regional Studies, Taylor & Francis Journals, vol. 41(6), pages 779-796.
    6. Kay, Rosemarie & Schneck, Stefan & Suprinovič, Olga, 2014. "Erwerbsbiografische Einflüsse auf das Gründungsverhalten von Frauen," IfM-Materialien 230, Institut für Mittelstandsforschung (IfM) Bonn.
    7. Kay, Rosemarie & Schneck, Stefan, 2012. "Hemmnisse und Probleme bei Gründungen durch Migranten," IfM-Materialien 214, Institut für Mittelstandsforschung (IfM) Bonn.
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    Cited by:

    1. Welter, Friederike, 2020. "Contexts and gender: Looking back and thinking forward," Working Papers 01/20, Institut für Mittelstandsforschung (IfM) Bonn.

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    More about this item

    Keywords

    Gender; Gründungen/Selbstständigkeit; Start-up/Self-Employment; Enterprise Management;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination

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