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Animal Crossing: New Horizons meets "Maslow's pyramid"

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  • Benti, Behailu Shiferaw
  • Stadtmann, Georg

Abstract

Relying on Maslow's needs-based theory of motivation, we analyze the role of the video game Animal Crossing: New Horizons (ACNH) in satisfying needs. We use an interdisciplinary framework involving both psychology and gaming. While ACNH creates a virtual world, we highlight its role in satisfying the needs of the real person. In doing so, we reflect on the interdependence between the real world and the virtual one.

Suggested Citation

  • Benti, Behailu Shiferaw & Stadtmann, Georg, 2021. "Animal Crossing: New Horizons meets "Maslow's pyramid"," Discussion Papers 424, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
    • Handle: RePEc:zbw:euvwdp:424
    DOI: 10.11584/opus4-1155
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    References listed on IDEAS

    as
    1. David WARD & Marta LASEN, 2009. "An Overview Of Needs Theories Behind Consumerism," Journal of Applied Economic Sciences, Spiru Haret University, Faculty of Financial Management and Accounting Craiova, vol. 4(1(7)_ Spr).
    2. Yanhui Mao & Rui Yang & Marino Bonaiuto & Jianhong Ma & László Harmat, 2020. "Can Flow Alleviate Anxiety? The Roles of Academic Self-Efficacy and Self-Esteem in Building Psychological Sustainability and Resilience," Sustainability, MDPI, vol. 12(7), pages 1-17, April.
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    More about this item

    Keywords

    Maslow's theory of motivation; Animal Crossing; Maslow's pyramid; seven-stage model; real world needs; virtual world needs;
    All these keywords.

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