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Employment of Persons with Disabilities as Competitive Advantage: An Analysis of the Competitive Implications

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  • Miethlich, Boris
  • Oldenburg, Anett G.

Abstract

People with disabilities (PWD) represent a largely untapped market and customer segment worldwide, as well as an enormous untapped workforce potential. Although there are indications in the literature that the employment of PWD can bring many advantages for companies, the effects on companies and the resulting competitive advantages have rarely been empirically investigated. This article aims to analyze the competitive implications of the employment of PWD, as part of the corporate social responsibility (CSR) strategy. The research is based on a literature review. The selected literature was evaluated regarding the competitive advantage using the value-rarityimitability-organisation (VRIO) framework. The results show that the employment of PWD is valuable, rare, and costly to imitate. If a company succeeds in using this resource effectively, this leads to a sustainable competitive advantage. An established corporate culture is a mandatory prerequisite to integrate PWD successfully. This prerequisite represents an imitation barrier. The promotion of the employment of PWD gives access to a new pool of applicants and can contribute to mitigating or preventing a future shortage of skilled workers. The employment of PWD does not wear off as a human resource. The concept can be transferred to different technologies, products, and markets. The sensitivity gained about people with disabilities can open new markets and customer segments. Therefore, PWD's employment as part of the value creation strategy can make a long-term contribution to the company's success and represent a sustainable competitive advantage.

Suggested Citation

  • Miethlich, Boris & Oldenburg, Anett G., 2019. "Employment of Persons with Disabilities as Competitive Advantage: An Analysis of the Competitive Implications," EconStor Conference Papers 200751, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esconf:200751
    DOI: 10.33543/16002/71467158
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    References listed on IDEAS

    as
    1. Manuel Branco & Lúcia Rodrigues, 2006. "Corporate Social Responsibility and Resource-Based Perspectives," Journal of Business Ethics, Springer, vol. 69(2), pages 111-132, December.
    2. Dirk Boehe & Luciano Barin Cruz, 2010. "Corporate Social Responsibility, Product Differentiation Strategy and Export Performance," Journal of Business Ethics, Springer, vol. 91(2), pages 325-346, February.
    3. Rajagopal, 2014. "Organizations and Innovation," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 3, pages 58-86, Palgrave Macmillan.
    4. Miethlich, Boris & Šlahor, Ľudomír, 2018. "Employment of persons with disabilities as a corporate social responsibility initiative: Necessity and variants of implementation," EconStor Conference Papers 196178, ZBW - Leibniz Information Centre for Economics.
    5. Miethlich, Boris & Šlahor, Ľudomír, 2018. "Creating shared value through implementing vocational rehabilitation in the corporate social responsibility strategy: A literature review," EconStor Conference Papers 196182, ZBW - Leibniz Information Centre for Economics.
    6. Richard Berthoud, 2008. "Disability employment penalties in Britain," Work, Employment & Society, British Sociological Association, vol. 22(1), pages 129-148, March.
    7. Penrose, Edith, 2009. "The Theory of the Growth of the Firm," OUP Catalogue, Oxford University Press, edition 4, number 9780199573844.
    8. Boris Miethlich & Ľudomír Šlahor, 2018. "Employment Of Persons With Disabilities As A Corporate Social Responsibility Initiative: Necessity And Variants Of Implementation," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 350-355, September.
    9. Janice A. Black & Kimberly B. Boal, 1994. "Strategic resources: Traits, configurations and paths to sustainable competitive advantage," Strategic Management Journal, Wiley Blackwell, vol. 15(S2), pages 131-148, June.
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    Cited by:

    1. Karina V. Gnatenko & Oleg M. Yaroshenko & Hanna V. Anisimova & Sofiia O. Shabanova & Andrey M. Sliusar, 2020. "Prohibition of discrimination as a principle of social security in the context of ensuring sustainable well-being," RIVISTA DI STUDI SULLA SOSTENIBILITA', FrancoAngeli Editore, vol. 0(2 suppl.), pages 173-187.

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    More about this item

    Keywords

    CSR; Persons with disabilities; Diversity; Employment; HRM;
    All these keywords.

    JEL classification:

    • J14 - Labor and Demographic Economics - - Demographic Economics - - - Economics of the Elderly; Economics of the Handicapped; Non-Labor Market Discrimination
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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